In this ebook you will learn answers to the following questions:
How effectively were event- or offer-specific landing pages used by advertisers?
What happened to the use of social URLs and phone numbers?
What impact did mobile devices have on the amount of inserts and types of programs?
What else could advertisers do to improve their programs next year?
Which companies did a good job of matching the messaging, visuals and offer throughout the show experience?
Which techniques were more popular than in Dreamforce 2011?
What did the ads look like?