Is your website design embarrassing you? Here’s how to fix it. In today’s digital age, having a professional and visually appealing online presence is crucial for any small to medium-sized service-based business owner or personal brand. Your website serves as the foundation of good branding, ensuring that visitors have a positive user experience. Download our FREE EBOOK to help you decide if now is the time to bring in the big guns (an agency) or roll up your sleeves and DIY for a bit longer: https://bit.ly/3N6CW0i

1. Is Your Website
Embarrassing You?
H E R E ' S H O W T O F I X I T
Elly and Nora Creative

2. Here’s how to fix it. In today’s digital age,
having a professional and visually appealing
online presence is crucial for any small to
medium-sized service-based business owner
or personal brand. Your website serves as the
foundation of good branding, ensuring that
visitors have a positive user experience.
Is your website design
embarrassing you?
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3. Table of Contents
Foundation of Good Branding
The Importance of Visual Identity
Design in Brand Strategy
Development
Designing a Professional Website
Optimizing for Mobile Devices
Creating Engaging Content
Testing & Monitoring Performance
Conclusion
Frequently Asked
Questions Is Your Website
Design Embarrassing
You? Here’s How to Fix it
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4. Introduction
This presentation will provide valuable insights on designing a professional website that
reflects your brand identity while optimizing for mobile devices. We’ll also discuss
integrating social media platforms seamlessly into your web strategy and creating
engaging content that encourages users to click rather than merely read.
Lastly, we’ll delve into the importance of testing and monitoring performance metrics such
as broken links and screen size compatibility to ensure an optimal user experience across
all devices. Stay tuned for actionable tips on elevating your online presence with great
design principles in “Is Your Website Design Embarrassing You? Here’s How to Fix It.”
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5. A quality brand strategy and visual identity design will
create the foundation for a good website design. In today’s
digital world, your online presence is crucial in attracting
potential clients and establishing credibility as a service-
based business owner or personal brand such as coaches,
authors, speakers, and consultants. To stand out from the
competition, an effective website design that highlights
your expertise is essential.
Foundation of
Good Branding
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6. It is essential to focus on constructing a successful branding
approach that encompasses both visual elements and
messaging. At Elly and Nora Creative, we specialize in
helping small to medium sized businesses develop their
unique brand identities through our comprehensive suite of
services including branding strategy development, visual
identity design creation (brand style guide), social media
management (content planning & scheduling), copywriting
support (blog posts & articles writing) and email marketing
assistance.
Foundation of
Good Branding
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7. The Importance of
Visual Identity Design
in Brand Strategy
Development
Your visual identity plays a significant role in how people perceive your
business or personal brand. When designing your website or other
promotional materials like brochures or business cards – consistency is
key. By having cohesive visuals across all platforms – from colors to
typography choices – you can effectively communicate who you are at
first glance without even saying anything yet.
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8. •
•
Cohesive color palette: Choose colors that reflect the
personality and values of your brand. These colors
should be used consistently throughout your website,
social media profiles, and marketing materials.
Typography: Select fonts that are easy to read and
align with the overall style of your brand. Consistent
use of typography will help create a cohesive look
across all platforms.
•
Imagery: Use high-quality images that showcase the
essence of your business or personal brand. Utilizing
high-grade images, symbols, and other visual
components can augment the user’s journey on your
website.
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9. In conclusion,
Good branding is the foundation of any successful business, so it’s
important to invest in a professional website design that accurately
reflects your brand. Let’s explore how to craft a visually appealing and
efficient website for your enterprise.
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10. Key Takeaway:
To avoid an embarrassing website design, it is crucial to have a strong branding strategy
and visual identity design. This includes using consistent colors, typography, and imagery
across all platforms to effectively communicate your brand’s personality and values. Elly
and Nora Creative helps small businesses develop their unique brand identities.
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11. A professional website is crucial for establishing credibility
and attracting your target audience. By developing an
aesthetically pleasing website that reflects your brand’s
identity, you can effectively convey your message to
potential clients and customers. Here are some essential
elements to consider when designing a professional
website:
1. Designing a
Professional
Website
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12. Choose the Right
Platform
Selecting the right platform for building your website is key to
ensuring it functions smoothly and meets all of your needs.
Popular platforms like WordPress, Squarespace, or Shopify offer
various features, templates, and customization options suitable
for different types of businesses.
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13. Create Consistent
Branding Elements
•
Logo: Your logo should be visually appealing,
memorable, and representative of your brand’s
values.
•
Color Scheme: Choose colors that complement each
other well while also reflecting the tone and
personality of your brand.
•
Fonts: Select fonts that are easy to read on both
desktops and mobile devices while maintaining
consistency with other branding elements.
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14. User-Friendly
Navigation & Layout
Make sure your website has a well-defined navigation structure
to ensure visitors can quickly find the information they need
without becoming overwhelmed. This includes having a clean
layout with strategically placed calls-to-action (CTAs)
throughout the site encouraging users to take desired actions
such as signing up for newsletters or making purchases.
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15. Incorporate Engaging
Visuals & Multimedia
Content
High-quality visuals, videos, and other multimedia content can
help make your website more attractive and stimulating for
viewers. Make sure these elements are relevant to your brand’s
message and optimized for fast loading times.
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16. Optimize Your
Website for SEO
For optimal search engine visibility, strategically use relevant
keywords in the content of your website to accurately portray
what you offer. Additionally, ensure proper use of meta tags,
header tags (like < h1 >, < h2 >, etc.), and internal linking
throughout the site.
By following these guidelines when designing a professional
website for your service-based business or personal brand,
you’ll be well on your way to establishing credibility online while
effectively conveying your unique value proposition.
Creating a well-crafted web presence is imperative for any
enterprise aiming to build an online existence and draw in
customers. To ensure your site looks great on all devices, it’s
important to optimize for mobile devices as well.
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17. Key Takeaway:
To avoid embarrassment from an unprofessional website, it’s important to choose the
right platform and create consistent branding elements such as a memorable logo and
color scheme. User-friendly navigation with strategically placed calls-to-action, engaging
multimedia content, and proper SEO optimization are also essential for establishing
credibility online.
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18. In today’s digital world, having a website that is optimized
for mobile devices is crucial to the success of your business.
With more than 6 billion smartphone users worldwide, it’s
essential to ensure that your website design caters to this
ever-growing audience.
2. Optimizing for
Mobile Devices
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19. Mobile optimization ensures that your site loads quickly
and displays correctly on various screen sizes, providing an
optimal user experience regardless of the device being
used. A well-optimized mobile site can lead to higher
engagement rates, better search engine rankings, and
ultimately increased conversions.
Why Mobile
Optimization
Matters
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20. Tips for Effective
Mobile Optimization
01
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Responsive Design: Implementing a responsive design
will automatically adjust the layout of your website
based on the size of the user’s screen. This approach
ensures consistency in appearance and functionality
across all devices.
Faster Load Times: Slow-loading websites are
frustrating for users and can result in high bounce
rates. Optimize images, use browser caching, minify
code (HTML/CSS/JavaScript), and leverage content
delivery networks (CDNs) to improve load times on
mobile devices.
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21. Tips for Effective
Mobile Optimization
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04
User-Friendly Navigation: Simplify navigation menus
by using collapsible or dropdown options tailored
specifically for smaller screens. Ensure buttons are
large enough to be easily tapped with fingers without
accidentally clicking other elements nearby.
Avoid Flash Content: Many smartphones do not
support Flash content; therefore it should be avoided
when optimizing your site for mobile usage. Instead,
use HTML5 or CSS animations as alternatives where
necessary.
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22. Tips for Effective
Mobile Optimization
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Optimize Forms: To facilitate a positive user
experience, simplify forms by reducing the number of
fields and employing mobile-friendly input types such
as email, tel, or date.
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23. By incorporating these best
practices into your website design,
you can provide a consistent user experience for all visitors and
maximize the potential of reaching customers with mobile devices.
Optimizing for mobile can help your business stand out in the crowded
digital arena, allowing you to better engage with potential customers.
Optimizing for mobile devices is an essential part of website design, as
more and more people are using their phones to access the internet.
Integrating social media into website design can both expand reach
and enhance user experience.
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24. Key Takeaway:
Optimizing your website for mobile devices is crucial in today’s digital world. With more
than 6 billion smartphone users worldwide, implementing a responsive design, faster load
times, user-friendly navigation, avoiding flash content and optimizing forms are essential
to ensure a seamless experience for all visitors and increase conversions.
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25. To create a connection with visitors and motivate them to
act, crafting compelling content for your website is
essential. To create engaging content that resonates with
your visitors, follow these essential tips:
3. Creating
Engaging Content
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26. Identify and consider the characteristics, interests, and
challenges of your intended readers to craft content that
meets their requirements. Research your target audience’s
demographics, preferences, and pain points so that you
can address their needs effectively in your copy.
Know Your
Audience
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27. A consistent brand voice across all channels helps establish
trust and familiarity with potential clients or customers.
Developing a strong brand voice involves understanding
the personality of your business and how it should
communicate with its audience.
Develop a Strong
Brand Voice
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28. Use Storytelling
Techniques
•
Demonstrate Value: Showcase how using Elly & Nora
Creative’s branding services have benefited other
businesses by sharing success stories from past clients.
•
Showcase Expertise: Share insights on industry trends
and best practices through thought leadership articles
authored by team members at Elly & Nora Creative.
•
Inspire Action: Create content that motivates readers
to take the next step, whether it’s booking a
consultation or signing up for your newsletter.
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29. To ensure your website ranks high in search engine results
and attracts organic traffic, optimize your content for SEO.
This includes using relevant keywords strategically
throughout headings, body text, meta descriptions, and
image alt tags without compromising readability.
Optimize Content
for SEO
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30. Fresh content not only keeps visitors coming back but also
signals to search engines that your site is active and
valuable. Establishing a regular publishing schedule will
help you maintain consistency while providing new
information to engage with your audience.
Update Regularly
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31. By following these tips
on creating engaging content tailored to your target audience’s needs
and preferences, you can effectively convey value while building trust
with potential clients or customers.
Utilizing social media in your website design can help you reach new
audiences and maintain relationships with existing customers. By
creating engaging content, you can further enhance the user experience
on your site while driving more traffic and leads.
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32. Key Takeaway:
Understanding who your target market is and cultivating a unique brand identity is
essential for producing captivating website material. Incorporating storytelling techniques
can also make for compelling content that keeps visitors engaged while optimizing it for
SEO and updating regularly will help attract organic traffic. By following these tips, you
can effectively convey the value of your services while building trust with potential clients
or customers.
32

33. To create a connection with visitors and motivate them to
act, crafting compelling content for your website is
essential. To create engaging content that resonates with
your visitors, follow these essential tips:
4. Testing &
Monitoring
Performance
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34. To assess the performance of your website, begin by
evaluating key metrics such as page loading speed,
bounce rate, conversion rate and user involvement. Tools
like Google Analytics can provide valuable insights into how
users are interacting with your site and where there may
be room for improvement.
Analyzing
Website Metrics
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35. Conducting User
Testing
In addition to analyzing data from analytics tools, consider
conducting user testing sessions with real people who fit
within your target audience demographic. This hands-on
approach allows you to gain direct feedback on their
experience navigating through the site – revealing
potential pain points or usability issues that need
addressing.
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36. Conducting User
Testing
•
UserTesting: A popular platform that connects businesses with a
large pool of testers who can provide detailed feedback on their
experiences using a specific product or service (UserTesting.com)
•
Crazy Egg: Offers heatmaps and other visualizations of user
behavior on websites in order to pinpoint areas needing
optimization (CrazyEgg.com)
•
Optimizely: Provides A/B testing tools so businesses can
compare different versions of web pages side-by-side in order
to determine which one performs better (Optimizely.com)
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37. Slow-loading pages can be a major deterrent for potential
customers, leading to higher bounce rates and lower
conversions. Use tools like Google PageSpeed Insights or
GTmetrix to monitor your site’s speed and performance,
identifying any bottlenecks that may be causing delays.
Monitoring Site
Speed &
Performance
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38. Maintaining an up-to-date website is essential for ensuring
optimal performance and security. Regularly update
plugins, themes, and other software components to avoid
compatibility issues or vulnerabilities that could
compromise the user experience.
Regularly
Updating &
Maintaining Your
Website
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39. Incorporating these testing and
monitoring practices
into your ongoing website maintenance routine will help you keep your
site running smoothly while continuously improving its overall
effectiveness in attracting new clients and retaining existing ones.
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40. Frequently Asked
Questions About
Website Design
How do I fix a bad website design?
To fix a bad website design, start by identifying the
issues such as poor navigation, slow loading times,
or unappealing visuals. Then, prioritize these
problems and address them one by one. Consider
hiring a professional web designer to help you
implement changes effectively and efficiently.
Additionally, gather feedback from users to ensure
your improvements are well-received.
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41. Frequently Asked
Questions About
Website Design
What is the biggest mistake most
web designers make?
The biggest mistake many web designers make is
prioritizing aesthetics over functionality and user
experience (UX). While an attractive design is
important for branding purposes, it should not
compromise usability or accessibility. A successful
website must be easy to navigate, load quickly on
all devices (source), and provide relevant content
that meets users’ needs.
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42. Frequently Asked
Questions About
Website Design
What are five characteristics of a
poorly designed website?
Lack of an intentional brand strategy
Lack of clear purpose or messaging
Inconsistent branding elements
Poorly organized content with difficult
navigation
Slow loading times due to large images or
excessive scripts
Inaccessibility for users with disabilities (source)
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43. Frequently Asked
Questions About
Website Design
What is the most problematic
aspect of a poorly designed
website?
The most problematic aspect of a poorly designed
website is its negative impact on user experience (UX)
which can lead to decreased engagement rates and
ultimately lost business opportunities. Poor UX may result
from various factors such as unclear brand message,
confusing navigation structures, slow page load times
(source), or unresponsive design for mobile devices.
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44. Conclusion
A professional website with great user experience,
optimized for mobile devices, integrated social media,
engaging content and regular testing and monitoring is
essential in today’s digital age.
No longer let your website be a cause of shame. Take
action now by contacting Elly & Nora Creative to help
you create the perfect web strategy for your business or
personal brand.
After reading this article, you should have a good
understanding of how to fix an embarrassing website
design. A professional website with great user
experience, optimized for mobile devices, integrated
social media, engaging content and regular testing and
monitoring is essential in today’s digital age.
44

45. Download our
FREE EBOOK
TO HELP YOU DECIDE IF NOW IS
THE TIME TO BRING IN THE BIG
GUNS (AN AGENCY) OR ROLL UP
YOUR SLEEVES AND DIY FOR A BIT
LONGER
DOWNLOAD FOR FREE