Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Virtual Worlds and Entrepreneurship _Teigland

3,375 views

Published on

A look at virtual worlds and entrepreneurship presented for organization such as ESBRI (Entrepreneurship and Small Business Research Institute), ALMI Företagspartner, and HHS Alumni Network in Stockholm, Sweden in late 2009.

Published in: Business, Technology
  • Thankyou so much! Certainly the best customer service I've had in a while. Happy with the way you guys worked with me. ☞☞☞ https://w.url.cn/s/Av0YfS8
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Most surveys don't pay cash, ➽➽ https://dwz1.cc/v5Fcq3Qr
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Profit Maximiser redefined the notion of exploiting bookie offers as a longer-term, rather than a one-off opportunity. Seasoned users report steady month-by-month profits and support each other through a famously busy, private facebook group. The winner of our best matched betting product oscar has matured into something very, very special. ★★★ http://t.cn/A6hPRSfx
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Virtual Worlds and Entrepreneurship _Teigland

  1. 1. Leveraging Virtual Worlds for Real World Results Dr. Robin Teigland, aka Karinda Rhode in SL Stockholm School of Economics www.knowledgenetworking.org www.slideshare.net/eteigland Serdar Temiz Royal Institute of Technology Photo: Lundholm, Metro December 2009
  2. 2. Today’s discussion <ul><li>Introduction and some facts and figures on virtual worlds </li></ul><ul><li>A look at business opportunities in virtual worlds </li></ul>
  3. 3. <ul><li>- You on Youtube? </li></ul><ul><li>No, Hulu and Itunes, but I lost the USB for my MP3. It’s MIA, so is my GPS. </li></ul><ul><li>This PDF won’t show up on my LCD. </li></ul><ul><li>Call your ISP. </li></ul><ul><li>- I could send them an SMS or look it up on the cookie wiki. So you on Google now? </li></ul><ul><li>- No, Bing. </li></ul><ul><li>- You are such a Yahoo! Oh, just got poked on Facebook. </li></ul><ul><li>From? </li></ul><ul><li>My mom wants to know if she can use Paypal for Netflix. </li></ul><ul><li>Did she ever sell her Imac on Ebay? </li></ul><ul><li>- No, but she got WiFi for the Xbox. </li></ul><ul><li>Can we have a real conversation now? </li></ul><ul><li>- Sure, can we have it in Second Life? </li></ul>NPR, Internet’s 40th Birthday, 2009
  4. 4. History tends to repeat itself…. Innovation, financial crisis, industrial revolution, … Steam engine Internal combustion engine Microelectronics Late 18 th C Late 19 th C Late 20 th C Schön 2008 Third industrial revolution?
  5. 5. Here comes the Immersive Internet O’Driscoll 2009
  6. 6. eBay allowed people to sell their personal items in a worldwide yard sale, the Immersive Internet will allow people to sell their personal skills and abilities in much the same way. Kapp & O’Driscoll, 2009
  7. 7. A growing universe of Virtual Worlds http://www.youtube.com/watch?v=wMOqI3hH9Gs http://www.youtube.com/watch?v=0CijdlYOSPc
  8. 8. Around 150 virtual worlds <ul><ul><li>Q1 2009: </li></ul></ul><ul><ul><li>$68 mln invested in 13 virtual world companies </li></ul></ul>
  9. 9. VWS have many different models Around 150 virtual worlds
  10. 10. What are Virtual Worlds? <ul><li>Persistent , computer-simulated, immersive environments </li></ul><ul><li>Shared space/ co-presence with possibility for socialization and community </li></ul><ul><li>In some cases, ability to manipulate/ create content </li></ul><ul><li>In some cases, virtual economy and currency </li></ul>http://www.youtube.com/watch?v=wMOqI3hH9Gs
  11. 11. <ul><li>Virtual Worlds </li></ul><ul><li>Open-ended–built by residents </li></ul><ul><li>Social environment, affinity groups </li></ul><ul><li>Boundaries for access and building </li></ul><ul><li>Commerce, education, innovation, and…? </li></ul><ul><li>MMOs </li></ul><ul><li>Scripted narrative – created by game designers </li></ul><ul><li>Goals and objectives, ranking systems </li></ul><ul><li>Rules for gameplay, winners and losers </li></ul><ul><li>Entertainment only? </li></ul>
  12. 12. What financial crisis? <ul><li>Increasing members </li></ul><ul><li>Increasing turnover </li></ul><ul><li>Increasing companies </li></ul>Wonderland
  13. 13. Number of Accounts-Age (Cumulative) 39% increase from Q1 2009
  14. 14.   <ul><li>40 mln members </li></ul><ul><li>135 mln members </li></ul>Two popular Kids & Tweens worlds
  15. 15. Building skills in virtual environments <ul><li>My CV </li></ul><ul><li>Leading a virtual team of 30 individuals from across the globe </li></ul><ul><li>Creating and successfully executing strategies under pressure </li></ul><ul><li>Managing cross-cultural conflict without face-to-face communication </li></ul>
  16. 16. “ Clearly if social activity migrates to synthetic worlds, economic activity will go there as well.” Castranova http://www.youtube.com/watch?v=-ahqjBeknT0
  17. 17. Gartner’s hype cycle Virtual Worlds today?
  18. 18. Virtual world revenues USD 3bln in 2009 US spending on virtual goods passes USD 1 bln in 2009
  19. 19. Microtransactions business model <ul><li>  </li></ul>http://www.businessweek.com/technology/content/apr2009/tc20090429_963394_page_2.htm Zynga: - Majority revenues comes from 2% to 10% of users who pay $1 an hour to play premium games or buy virtual goods - Annual sales of about USD 100 mln Playdom:   - Estimated USD 50 mln in sales per year from virtual goods Social Gaming Network:   - Estimated USD 50 mln sales mainly from virtual goods Weeworld: - Estimated 2008 revenue USD 10 mln+ mainly from virtual goods Habbo: - Estimated 2008 revenue USD 50 mln from virtual goods - 10% monthly players pay $10.30/month
  20. 20. 800,000 users USD 420 mln turnover 2008
  21. 21. Entropia Universe by MindArk <ul><li>Virtual universe with real cash economy </li></ul><ul><ul><li>Fixed exchange rate to US Dollar, 1 USD = 10 PED </li></ul></ul><ul><ul><li>Five banks auctioned for USD 404,000 in 2007 </li></ul></ul><ul><ul><li>Real life bank license granted by Swedish Government to Mind Bank in March 2009 </li></ul></ul><ul><li>Ability to develop skills and sell virtual goods </li></ul><ul><ul><li>Asteroid space resort sold for USD 100,000 in 2005 </li></ul></ul><ul><ul><li>Jon “Neverdie” Jacobs – Self-made millionaire </li></ul></ul><ul><ul><li>Clothes Against Violence – limited edition virtual jackets sold for more than same model of real world jackets </li></ul></ul>
  22. 22. Entropia uniquely positioned
  23. 23. Second Life by Linden Lab <ul><ul><li>1.4 million residents logged in/60 day period </li></ul></ul><ul><ul><li>71,200 logged on Monday, Nov 30 </li></ul></ul><ul><ul><li>Average age=32, 43% female, 55% non-US </li></ul></ul><ul><ul><li>Grew 33% in one year to 126 mln at end of 2Q 2009 </li></ul></ul><ul><ul><li>Economy grew by 94% 2Q 2008-2009 </li></ul></ul><ul><ul><li>270 Linden dollars ≅ USD 1 </li></ul></ul><ul><ul><li>350,000 hours of use per day </li></ul></ul><ul><ul><li>68,000 people making profit </li></ul></ul>IT Businessedge, Linden Lab, 2009
  24. 24. Some things to do in SL <ul><li>Take a guided tour at the IBM Business Center </li></ul><ul><li>Visit a nuclear power power plant at Science School (Univ of Denver) </li></ul><ul><li>Experience a tsunami at Meteora (NOAA) </li></ul><ul><li>Learn and experience the holocaust at the Holocaust Museum </li></ul><ul><li>Test your health literacy at Healthinfo Island (Group owned) </li></ul><ul><li>Diagnose patients at the Respiratory Ward at Imperial College </li></ul><ul><li>Fly a plane at Boyington Airfield (Group owned) </li></ul><ul><li>Experience schizophrenia at UC Davis </li></ul><ul><li>Learn English at ESL (English as a Second Language) </li></ul><ul><li>Help make the world greener at Univ of Innsbruck </li></ul><ul><li>Join the innovation team at Philips </li></ul><ul><li>Play basketball at Ballers City (Group owned) </li></ul>
  25. 25. Self-made millionaires http://www.youtube.com/watch?v=Mg4TwOqVprw&feature=related <ul><li>Jon “Neverdie” Jacobs </li></ul><ul><li>Paid USD 100,000 for asteroid space resort </li></ul><ul><li>Bank owner in Entropia </li></ul><ul><li>Anshe Chung </li></ul><ul><li>Started with < USD 10 </li></ul><ul><li>Community developer </li></ul><ul><li>Bank owner in Entropia </li></ul>
  26. 26. What business opportunities are there outside VWs? <ul><li>Products: </li></ul><ul><ul><li>Consultation </li></ul></ul><ul><ul><li>VW construction </li></ul></ul><ul><li>Examples: </li></ul><ul><ul><li>Grönstedt Group </li></ul></ul><ul><ul><li>Electric Sheep </li></ul></ul><ul><ul><li>Millions of Us </li></ul></ul><ul><ul><li>Rivers Run Red </li></ul></ul><ul><ul><li>Virtual Italian Parks </li></ul></ul>Cisco Hospital of Future – Palomar Hospital in SL
  27. 27. What about making money inworld? SL, Sep 2009 Total of 593 Number of individuals Monthly USD profit SL net profits
  28. 28. How do people make money inworld? <ul><li>Services: </li></ul><ul><ul><li>Hosts, dancers, personal shopping assistants </li></ul></ul><ul><li>Virtual goods: </li></ul><ul><ul><li>Furniture, fashion, skins, scripts, anything that can be designed </li></ul></ul><ul><li>Professionals: </li></ul><ul><ul><li>Educational instruction, training, simulations, consulting </li></ul></ul><ul><li>Property management/ownership: </li></ul><ul><ul><li>Clubs, shops, recreation sites </li></ul></ul><ul><li>Real estate: </li></ul><ul><ul><li>Developing, brokering, management </li></ul></ul>
  29. 29. SL Marketplace: Buying and selling goods http://www.xstreetsl.com/
  30. 30. Buying and selling Linden Dollars https://www.xstreetsl.com/modules.php?name=Currency http://www.crossworldsxchange.com/
  31. 31. Virtual credit http://www.firstmeta.com/consumers
  32. 32. Redgrave – One virtual boutique <ul><li>Numerous stores selling all kinds of wares and services in-world </li></ul><ul><li>International customer base </li></ul><ul><li>Easy payment scheme: Microtransactions </li></ul><ul><li>Global work force: Microemployees </li></ul>
  33. 33. Virtual Things for Real Money
  34. 34. New Citizens Inc – A successful non-profit <ul><li>Provides services for SL residents </li></ul><ul><li>Est. 2005 </li></ul><ul><li>Staff of 150 </li></ul><ul><li>Raises more than USD 13,000 / year to cover costs </li></ul><ul><li>Its instructors and event hosts are paid </li></ul>
  35. 35. Showcasing current products IBM’s Green Data Center
  36. 36. Developing training & education programs Play2train <ul><li>New employee training, eg policies, organizational culture </li></ul><ul><li>Skills training, eg sales </li></ul><ul><li>Virtual teaming </li></ul>
  37. 37. Facilitating the virtual workforce <ul><li>Completely private virtual business worlds offering tools to conduct business and collaborate </li></ul><ul><li>Fortune 500: IBM, Intel, Johnson & Johnson, Motorola, Novartis, Unilever </li></ul>
  38. 38. Training and education IFL at SSE and Duke Corporate Education Co-developing and running a virtual team building exercise
  39. 39. Co-creating solutions Philips Design Group Lead-user innovation workshops
  40. 40. Creating a new fashion brand <ul><li>With Florida State University fashion design </li></ul><ul><li>New brands designed and showcased on catwalk during annual Miss Calypso on Planet Calypso </li></ul><ul><li>Users / players vote on designs </li></ul><ul><li>Clothing potentially produced in real life </li></ul>
  41. 41. Finding and recruiting talent globally <ul><li>Amazon.com job fair </li></ul><ul><li>Benelux job fair </li></ul><ul><li>Accenture island </li></ul><ul><li>IBM island </li></ul><ul><li>Entrepreneurs </li></ul><ul><li>Microemployees </li></ul>
  42. 42. Our innovation workshop area
  43. 43. “ Flow” leads to creativity <ul><li>Four steps </li></ul><ul><li>Getting inspired </li></ul><ul><li>Knowledge sharing </li></ul><ul><li>Brainstorming </li></ul><ul><li>Voting </li></ul>Giovacchini, Teigland, Kuhler, & Helms 2009
  44. 44. The upside of VW business <ul><ul><li>Low entry barriers, software often free </li></ul></ul><ul><ul><li>VWs humanize technology </li></ul></ul><ul><ul><li>Young generation already there, “grown virtual” </li></ul></ul><ul><ul><li>International reach </li></ul></ul><ul><ul><li>Microtransactions </li></ul></ul><ul><ul><li>Microemployees </li></ul></ul><ul><ul><li>The only limit is your own imagination </li></ul></ul>
  45. 45. The downside of VW business <ul><ul><li>Some hardware and internet requirements </li></ul></ul><ul><ul><li>Poor “user friendliness” </li></ul></ul><ul><ul><li>Real world skepticism </li></ul></ul><ul><li>Security – theft of IP, scams </li></ul><ul><li>Inworld vandalism – griefers </li></ul><ul><li>Not regulated </li></ul><ul><li>Difficulty in creating attraction </li></ul><ul><li>No seamlessness between worlds </li></ul><ul><li>Which world tomorrow? </li></ul>
  46. 46. One view of business models in SL http://dusanwriter.com/index.php/2009/07/13/in-world-business-models-and-second-life/
  47. 47. The future of 3D internet Before the first plate of aluminum is even bent for production, the passengers will have flown the plane, the crew will have serviced the plane, and the pilots will have flown the plane. CEO of Boeing supplier
  48. 48. What are the implications for traditional industries? “ Soon all fashion designers will be originating their designs and managing the production in virtual worlds ….Why such a dramatic change? Economics, pure and simple .” Shenlei Winkler, Director Fashion Research Institute Learn how to become an SL Fashion Designer at Fashiontech.wordpress.com/
  49. 49. Which professions will be revolutionized?
  50. 50. Will the playing field for SMEs be leveled? Giovacchini et al. 2009 Innovation workshops bring together users from across the globe
  51. 51. From the mobility of goods to the mobility of financial capital to … ...the “mobility” of labor?
  52. 52. China is making efforts in virtual worlds “ The real China is only a piece of land. We believe that there must be a China in the virtual world and the real world.” Robert Lai, Chief Scientist, CRD “ Here in China the value of such items is taking off as teens can’t afford the real world items and are compensating by getting a virtual item that has more ‘online’ status.” -KZERO blogger
  53. 53. We digitized audio and video, why can’t we just digitize, you know, Earth” Philip Rosedale, Chairman Linden Lab
  54. 54. DN Aug 20, 1996
  55. 55. Thanks and see you in world! Karinda Rhode aka Robin Teigland [email_address] www.knowledgenetworking.org www.slideshare.net/eteigland

×