This document analyzes WhatsApp usage through a study of 120 Mumbai users. The objectives were to identify user reactions, reasons for use, impacts, and benefits/limitations of WhatsApp. Most users were male, aged 15-25, and using WhatsApp over 20 times daily for chatting, sharing photos/videos, and accessing news/information. While allowing constant connection, WhatsApp was found to reduce privacy and face-to-face interaction, potentially causing addiction, spamming, stress, and injuries from overuse. Both advantages like maintaining relationships and disadvantages like reduced privacy and increased addiction were discussed.

1. The Role of ‘Chat Networks’ in
facilitating Better Communication
Whats App as a Case Study
Jagruti Darji
DFM, M.Phil, Net (UGC)
Asst Professor, BFM Dept,
K.P.B. Hinduja College of Commerce
And
Sneha Singh
DFM, M.Com.
Lecturer, Accountancy Department,
K.P.B. Hinduja College of Commerce.

2. Introduction
WhatsApp is a free smartphone application that is
available on iPhone, Nokia, Blackberry and Windows
smartphones and gives users the possibility to send
text messages, voice clips, photos, videos, locations
and contacts. It can be done in a one-on-one
conversation as well as in a group conversation, in
which users can talk to up to 50 people at the same
time.
WhatsApp just hit a major milestone: 400 million
monthly active users for its sleek, streamlined cross-
platform messaging service.

3. Objectives
• This study seeks to identify the user’s reaction
towards Whats App
• To study the various reasons for the use of
Whats App.
• To study the impact of Whats App on users.
• To study the benefits and limitations of Whats
App.

4. Limitations
• Users below 15 years and above 45 years are
not covered.
• Study is confined to Whats App users only,
therefore out of 135 respondents only 120
users of Whats App were studied.
• Users staying only in Mumbai are considered.
• Out of the total 135 respondents only 120
who were the users of Whats App were the
target audience.

5. Methodology & Sample Size
• Methodology: Structured questionnaire has
been used to collect Primary Data.
• Sample Size: 150 respondents were
approached, out of which only 135
responded.

6. Data Analysis
56
79
Gender
Male
Female
71
42
21
Age
15-25yrs
26-35yrs
36-45yrs
63
39
32
Educational Qualification
undergraduates
graduates
postgraduates and
above
16
20
84
Frequency of using Wats
App in a day
0-10 times
10-20
times
> 20 times

7. Purpose of using Whats App
0
20
40
60
80
100
120
Chatting Videos/photos sharing Information News

8. Preference of Whats App over other
chat networks
0
10
20
30
40
50
60
70
80
90
Easy to operate User friendly Great for sharing photos/
videos
Good interface

9. Specific feature that attracts more use
of Whats App
0
10
20
30
40
50
60
Photo Stickers News Sharing Group Chatting

10. Necessity of Whats App
108
12
Necessity of Whats App
Yes
No

11. Negative impacts of Whats App.
0
10
20
30
40
50
60
70
80
90
100
No Privacy Addiction No face to face
interaction
Uncensored things
get exposed
Spamming Hand injuries due
to excessive use
Stress

12. Conclusion:
Advantages
• It helps in reviving old relations and helps
in making new relations.
• It helps in breaking monotonous life
• better medium to promote your business
• One never feels left out due to it
• It is economical

13. Conclusion:
Disadvantages
• No Privacy
• Not so good for small children
• Addiction affects productivity in office & also
studies
• Reduces real human contact
• takes us to a virtual world
• Mental & Physical health gets affected
• Turning our youth vain and ego-centric

14. Suggestions
• one should not get much addicted to it. It may
cause severe disorder.
• can fade human face to face socialisation
• as an alternate for SMS and MMS messaging
• Can be used as quick media to spread news
• Cities or continents apart can keep in touch so
effortlessly
• Children develop early communication skill
• Can be used for educational purpose

15. Thank you