This document provides an overview of Bing search capabilities presented by Mark Vozzo of Microsoft. It includes demos of augmented reality, paid search analytics, enhanced search previews using Wikipedia, visual search, travel search integrated with Foursquare, and map applications like World Cup venues and streetside photos. Requirements to run demos are Internet Explorer 8 and Silverlight 3. More information on Bing features can be found at discoverbing.com.

1. What’s all the fuss about
Sydney Business & Technology User Group
#SBTUG
Date: 30 June 2010
Mark Vozzo
Online Analytics Lead
Digital Marketing Group - Microsoft Australia
E: i-mavozz@microsoft.com
L: www.linkedin.com/in/markvozzo
T: @markvozzo
T: @markvozzo

2. Augmented Reality - Avatar Xbox 360
http://www.youtube.com/watch?v=UWgP0G6j2zY
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3. Augmented Reality - Avatar Xbox 360
3

4. Augmented Reality - Avatar Xbox 360
http://www.youtube.com/watch?v=7JWk_JIE3Ow
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5. The Business Side of Bing Search
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6. The Business Side of Bing
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7. The Business Side of Bing
8

8. Paid Search Click Rate
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9. The Business Side of Bing
10

10. The Decision Engine - Look Less, Find More.
Bing is all about helping you make faster, more informed
decisions.

12. Bing - Enhanced Preview demo

13. Bing + Wikipedia (1+1=3)
Bing Maps integration
provides contextual
information based on
locations mentioned in
the Wikipedia article.

14. Bing Images – infinite scroll & filtering

15. Bing Visual Search
www.bing.com/visualsearch

16. Bing
+
Partners
=
Quicker Decisions
(1+1=3)

17. Weather Comparison

18. IE8 Web Slices
www.ieaddons.com/en/webslices/
They are snippets of a webpage that can be quickly referenced

19. IE8 Accelerators
http://ieaddons.com/au/accelerators/
These help you get around the web faster.

20. Bing Travel (US)

21. Bing + Wolfram|Alpha (Computation Engine)

22. Bing + Wolfram|Alpha (Computation Engine)

23. Bing + MSN
http://bing.com/entertainment
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24. About Bing Entertainment
Launched 25 th June 2010
"One of the number one things we're trying to do with Bing
is to help people go from intent to task as soon as
possible," said Parri Munsell, executive producer for
Microsoft's Interactive Entertainment Business Group.
"People come to Internet search engines with an intended
task - to learn about something, play something, watch
something, or do something. In entertainment, it becomes
very easy to connect these scenarios together."
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26. Silverlight – Rich Web Experiences
http://silverlight.net
Demo: http://memorabilia.hardrock.com/

27. Bing Maps

28. Bing Maps – Major Update Mar 2010
OLD: bingmaps.com.au
NEW: bing.com/maps/explore

29. Bing Maps API – An Example
http://news.ninemsn.com.au/traffic_updates.aspx

30. Bing Maps – Access via United States
http://bing.com/maps/explore

31. Bing Maps Demo

32. Bing + Foursquare
http://www.bing.com/maps/explore/#/23mvd518f5n4l68x
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33. Map Apps: Photosynth demo
http://photosynth.net (for more Photosynths)

34. Map Apps: World Cup
http://www.bing.com/maps/explore/#5003/0.50380=AccordionViewState:Venues/5872/style
=a&lat=-33.937428&lon=25.599731&alt=49.203587&z=16&pid=5874

35. Map Apps: World Cup
http://www.bing.com/maps/explore/#5003/0.50380=AccordionViewState:Venues/5872/style
=a&lat=-33.937428&lon=25.599731&alt=49.203587&z=16&pid=5874

36. Map Apps: Street side Photos
Integrates streetside photos with images from Flickr

37. Map Apps: Worldwide Telescope
Look up in the sky – search for stars

38. Bing Maps – Augmented Reality Demo
http://www.ted.com/talks/blaise_aguera.html

39. Bing Maps – Augmented Reality Demo
http://www.ted.com/talks/blaise_aguera.html

40. About the Presenter
Mark Vozzo
Online Analytics Lead
Digital Marketing @ Microsoft Australia
i-mavozz@microsoft.com
+61 (2) 9870 2643
http://linkedin.com/in/markvozzo

41. Bing TV Ad – Los Links
http://www.youtube.com/watch?v=h3l-
DE_aWQU&feature=digest
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42. REFERENCES
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43. More on WebSlices & Accelerators
http://delicategeniusblog.com/?p=813
For tutorial and more in depth info visit:
http://msdn.microsoft.com/en-us/library/cc956161(VS.85).aspx

44. Requirements: IE 8 + Silverlight v3
http://microsoft.com/australia/upgrade
To run most of the things I’m about to show you need:
• Internet Explorer 8 & Silverlight 3 installed
• Both are free to download from:

45. More about Bing
discoverbing.com