SlideShare a Scribd company logo
LOC-AID Technologies




           What's New in Mobile Location
          Technology: Device and Network
            Location, Spoofing and More




                     David Allen
                        CTO

                    July 26, 2012

                  Copyright © 2012, Locaid® | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 1
What is LaaS?


2
         Copyright © 2012, Locaid® | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 2
Multi-Environment Device Location Platform

   • MOBILE is the 5th major technology
     cycle of the past half a century
   • LOCATION is redefining behavioral
     targeting, enterprise operations
           ‒ Location-Based Services: $21B by 2015

   • Location management is COMPLEX in
     the Age of App Overload
           ‒ Multiple sources, privacy, optimization

   • Enter LOCATION-AS-A-SERVICE (LaaS)



    MOBILE = next wave of                 Billions of devices are              GEO-Insight enhances
     computing, PC value                   now always on and                  virtual data dramatically           Managing location is                The world’s largest
       chain disruption                         LOCATABLE.                        in enterprise apps                 COMPLEX.                           LaaS company



The previous four were the mainframe era of the 1950s and 60s, the mini-computer
era of the 1970s and the desktop Internet era of the 80s.                            Copyright © 2012, Locaid® | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 3
Definition / Paradigm Shift

• Extends LBS reach to more market segments                                                                                                 H
                                                                                                                                            A
  and customers                                                                                                                             N

    Device Agnostic
                                                                              Carrier                                                       D
                                                                                                                                            S
                                                                             Networks                                                       E
    User Independent                                                                                                                       T


    O/S Agnostic                                                                                                                           A
                                                                                                                                            P
                                                                                                                                            P
• Complimentary Services with Download                                                                                                      S
  Applications
   ‒ Network-Centric co-exist with Handset-              N
     based LBS Apps for network resources                E
                                                         T
                                                         W
• Supports Open Development Initiative                   O
                                                         R
• Monetizes Carrier Network Capacities                   K

   ‒ LOC-AID Hosted Solution                             A
                                                                                             Network-based
                                                         P
   ‒ Fast Time To Market                                 P                                       LBS
                                                         S                                      Services




                                         Copyright © 2012, Locaid® | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 4
The Location Offer


                               LOC-AID provide the Largest Location Gateway
                                   for Location-Based Services Revenue



                                                                                                       ANY LOCATION
                                                       ANY NETWORK
                         ANY DEVICE                                                                A-GPS, Cell-Sector, eCID
                                                                                                        CDMA / GSM
                         350M+ handsets                100% addressable                                HSPA+ / UMTS
                        No App download                   subscribers                                       LTE
 The most Multi-                                                                                          Wireline
                          SmartPhones                 Consumer/Corporate
 National carrier                                                                                           WIFI
                         Feature Phones                  Data that can
footprint for GPS                                                                                          GeoIP
                             Tablets                  location-enable any
 and Cell Sector                                       mobile application                                Fast Cache
                          M2M Devices


LOC-AID can              any kind of                                                                      via any LBS
                                                        on any carrier
  locate                   device                                                                         technology



                                       Copyright © 2012, Locaid® | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 5
Traditionally: How it works
 Most Precise                                                      GPS

                  Hybrid / A-GPS
                                                                                               MS
                 Uses network & GPS Satellites to
                 help assist in providing location fix even
                 in difficult environments
                 Accurate (5-150m)

                  GPS Fix
                High level of accuracy
                Requires A-GPS phone
                                                                       BS
                Very Accurate 5-150m


                 Enhanced Cell / Sector
                Uses network data for serving cell and
                sector for location data , plus RTD / TA
                Accuracy 100 – 5,000m
                Quick TTF


                  Cell - Sector
                Uses network data for serving cell
                and sector for location data
                Accuracy 1000m – 5000m
                Very Quick TTF

Least Precise                                   Copyright © 2012, Locaid® | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 6
Mobile Location is a must-have. But complex.

   • LOCATION is redefining behavioral targeting, enterprise
     operations, brand go-to-market
           ‒ Location-Based Services: $21B by 2015

   • Location management is COMPLEX in the Age of App Overload
           ‒ Location comes from multiple sources, privacy, optimization
           ‒ Difficult to access network location
           ‒ Enterprise focus on core strengths

   • Enter LOCATION-AS-A-SERVICE (LaaS)

                                                                               GEO-Insight enhances
    MOBILE = next wave                   Billions of devices are
                                                                                   virtual data                 Managing location is
                                                                                                                                                         The world’s
     of computing, PC                     now always on and
                                                                                 dramatically in                   COMPLEX.
                                                                                                                                                         largest LaaS
   value chain disruption                      LOCATABLE.
                                                                                 enterprise apps                                                           company


The previous four were the mainframe era of the 1950s and 60s, the mini-computer
era of the 1970s and the desktop Internet era of the 80s.                           Copyright © 2012, Locaid® | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 7
Location Matters™


8
           Copyright © 2012, Locaid® | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 8
Access
    ADD VALUE




    TODAY
                EXPAND REACH
9
                  Copyright © 2012, Locaid® | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 9
Which Location is Right for You?


• What is your business model and application?
• Where is the location being consumed (device or network)?
• Do you need authenticated / trusted (un-spoofable) location?
• Location types / sources?
• What accuracy is required for your application?
• Is it more important to obtain quick location response?
• Does your service require real-time location or recent location
  (recency)?
• Price elasticity?


                              Copyright © 2012, Locaid® | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 10
Location Reach




                                  APPLICATION SERVICE LAYER (ASL)




   Wireline           Global Cell-ID      Carrier Cell-ID + aGPS                  GeoIP                  WiFi (BSS ID &
                                                                                                                                        Fast Cache
                                                                                 Location                MAC Address
200M+                 35+M G-CIDEntries                                       On-Line Services            WIFI Location:
Telco, CLEC’, VoIP,   300 Countries &                                                                     Device Derived
Cable                 Territories                                                                         Network Derived




                                                    Copyright © 2012, Locaid® | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 11
Location Value

                                           Mobile developer seeking location
                                                          +
                                             Turn-key location solutions



            LOCATION PRODUCTS & SERVICES




GEOFENCES                      SMS/CAMPAIGNS                                                CONSENT API



HEATMAPS                         OPTIMIZATION                                           LOCATION AUDITS

                                                                                                       2013


BATCH INPUT                    MOBILE WALLET                                                    FUTURE…

                     Copyright © 2012, Locaid® | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 12
Developer Solution: “Locaider™ Dashboard”

                                                  Service logic allows Locaid to abstract source, sell based on
                                                  business need
                                                  The future: multiple location sources to serve multiple business needs



                     LOCATION DASHBOARD
2013




       ACCURACY       RECENCY                              LATENCY                                      PRICE




                                Copyright © 2012, Locaid® | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 13
Future: How it works
                                                       Most Precise
GPS                                                                                      Wireline
              Hybrid / A-GPS                                                      Historic Wireline Address Data
       MS    Uses network & GPS Satellites to
                                                                                  Accurate (to the business address)
             help assist in providing location fix even                              WiFi (BSS ID &
             in difficult environments                                               MAC Address
             Accurate (5-150m)
                                                                                  WiFi BSS ID (Access Point) & MAC
                                                                                  Address (Device)
              GPS Fix                                                             Accurate 30m – 50m
            High level of accuracy
            Requires A-GPS phone                                                        Fast Cache
  BS        Very Accurate 5-150m
                                                                                  Mobile Activity / Last known activity – RF
             Enhanced Cell / Sector                                               Mapping
                                                                                  Accurate 150m – 500m
            Uses network data for serving cell and
            sector for location data , plus RTD / TA
                                                                                     Global Cell-ID
            Accuracy 100 – 5,000m
            Quick TTF                                                             Global MCC / MNC / LAC / CID – DB
                                                                                  Accurate 1000m – 5000m
              Cell - Sector
            Uses network data for serving cell
            and sector for location data                                            GeoIP Location
            Accuracy 1000m – 5000m
            Very Quick TTF                                                        IP Location – Dependent on Access
                                                                                  Method (Mobile, DSL, Cable, etc)
                                                                                  Accurate (Highly Variable)
                                                     Least Precise
                                           Copyright © 2012, Locaid® | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 14
Who Uses LaaS?


15
          Copyright © 2012, Locaid | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 15
Financial Services “Locate with Locaid”


                                 Problem: Card false positives cost US banks over $400M/year.
                                 Solution: Integrate Locaid API into VISA’s Risk Manager™ offer.
                                 Success: VISA technical POC complete, bank trials underway for Q3 launch




                      Locaid wired into VISA’s
                        core card processing
                        network (9 months)




VISA selects Locaid         VISA 9 month           Locaid pings device                ½% of Visa transx
over Syniverse 2H11      product design upon        at time of transx                may call for network                   Location Matters™
                             Locaid APIs                                               location comp



                                                    Copyright © 2012, Locaid® | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 16
M2M “Locates with Locaid”

                                   Problem: FedEx could not locate devices overseas on carrier networks.
                                   Solution: One Locaid API for both US location and global roaming data.
                                   Success: FedEx customers can track shipments across 200 countries.
                                            FedEx upsells feature, enhancing revenue and brand.



                FedEx re-architects their
                 platform for Locaid API
                       (7 months)




                                            One Locaid API
                                              replaces 2
                                             existing APIs




 FedEx integrates               Customer track               Locaid tracks in US +                  Pilot successful,
Locaid into core IT             location during              across 200 countries                    device rollout                    Location Matters™
     network                       shipment                                                            underway



                                                               Copyright © 2012, Locaid® | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 17
Gaming Vertical
                      Mobile Gaming “Locates with Locaid”

                                   Problem: Wagers on mobile devices not legal because device-based location
                                            can be spoofed
                                   Solution: Locaid location source is approved by state regulators (Nevada)
                                   Success: Casinos, sport books and state lotteries can allow mobile gaming
                                            with Locaid location. “Casino on a smartphone.”


                Locaid integrated into
                wagering platforms via                                                             Locaid allows wagers to
                          API                                                                     take place on customer’s
                                                                                                         own device



                                    Authentication
                                    (3x) to ensure
                                    in-state usage




Casinos code Locaid       Mobile app acquired        Locaid provides non-               Smartphone betting
into authentication         NGCB approval             spoofable location                 is commercial with                    Location Matters™
      platform                                                                                 Locaid



                                                       Copyright © 2012, Locaid® | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 18
Retail/CPG Vertical
                     Marketers “Locate with Locaid”

                                  Problem: Marketers cannot reach mobile customers with local offers
                                  Solution: Locaid API in SMS campaign platform hits all devices, all the time
                                  Success: ROI lifts from marketing spend from 15-30% with right place, right
                                           time SMS offers and “knowing where the customer is”



                  Agencies and brands
                  incorporate API in a
                    matter of weeks




                                           Locaid API in the
                                            leading mobile
                                         campaign platforms
                                                today



   Brands, mobile            Marketers select                  Locaid locates device              Locaid Geofence API
agencies pull API into       location options,                     without app                      enables pinpoint                     Location Matters™
  mobile platform          schedules and alerts                     download                           targeting



                                                                 Copyright © 2012, Locaid® | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 19
Locaid Technologies




                                                                                    This is not me.
                                                                                    (But we can locate her phone.)




               Thank you.
                   David Allen
            Chief Technology Officer
              dallen@loc-aid.com



                  Copyright © 2012, Locaid® | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 20

More Related Content

What's hot

RCS Overview
RCS OverviewRCS Overview
RCS Overview
Seungyul Kim
 
OTT & RCS : a Dual Spearhead Approach
OTT & RCS : a Dual Spearhead ApproachOTT & RCS : a Dual Spearhead Approach
OTT & RCS : a Dual Spearhead Approach
Roy Timor-Rousso
 
P2P - Real Time Communications in the Enterprise
P2P - Real Time Communications in the EnterpriseP2P - Real Time Communications in the Enterprise
P2P - Real Time Communications in the Enterprise
Mead Eblan
 
Enterprise small cell architecture webinar
Enterprise small cell architecture webinarEnterprise small cell architecture webinar
Enterprise small cell architecture webinar
David Chambers
 
A Fresh Look at the Future of Long Term Evolution (LTE)
A Fresh Look at the Future of Long Term Evolution (LTE)A Fresh Look at the Future of Long Term Evolution (LTE)
A Fresh Look at the Future of Long Term Evolution (LTE)HitReach
 
Architectures and Technologies for Optimizing SP Video Networks
Architectures and Technologies for Optimizing SP Video NetworksArchitectures and Technologies for Optimizing SP Video Networks
Architectures and Technologies for Optimizing SP Video Networks
rajeshra
 
Ims and rcs are fighting ott nov 8 2013 v1
Ims and rcs are fighting ott nov 8 2013 v1Ims and rcs are fighting ott nov 8 2013 v1
Ims and rcs are fighting ott nov 8 2013 v1Rafael Junquera
 
Nilesat (The Egyptian Satellite Co.)
Nilesat (The Egyptian Satellite Co.)Nilesat (The Egyptian Satellite Co.)
Nilesat (The Egyptian Satellite Co.)Cisco Case Studies
 
121010_Mobile Banking & Payments for Emerging Asia Summit 2012_NFC – The Star...
121010_Mobile Banking & Payments for Emerging Asia Summit 2012_NFC – The Star...121010_Mobile Banking & Payments for Emerging Asia Summit 2012_NFC – The Star...
121010_Mobile Banking & Payments for Emerging Asia Summit 2012_NFC – The Star...spirecorporate
 
Leveraging IMS for VoLTE and RCS Services in LTE Networks Presented by Adnan ...
Leveraging IMS for VoLTE and RCS Services in LTE Networks Presented by Adnan ...Leveraging IMS for VoLTE and RCS Services in LTE Networks Presented by Adnan ...
Leveraging IMS for VoLTE and RCS Services in LTE Networks Presented by Adnan ...
Radisys Corporation
 
RCS Hub - Driving global interconnectivity for RCS
RCS Hub - Driving global interconnectivity for RCS RCS Hub - Driving global interconnectivity for RCS
RCS Hub - Driving global interconnectivity for RCS
Openmind Networks
 
The NGN Test Centre Infrastructure & Services - Shane Dempsey (NGN Test Centre)
The NGN Test Centre Infrastructure & Services - Shane Dempsey (NGN Test Centre)The NGN Test Centre Infrastructure & Services - Shane Dempsey (NGN Test Centre)
The NGN Test Centre Infrastructure & Services - Shane Dempsey (NGN Test Centre)
NGN Test Centre
 
The future telecom
The future telecomThe future telecom
The future telecom
Samuel Dratwa
 
Tandemtransitweb
TandemtransitwebTandemtransitweb
Tandemtransitweb
Tandem Transit
 
Open Iptv Forum
Open Iptv ForumOpen Iptv Forum
Open Iptv Forum
niaznishu
 
Introduction to Telco-OTT Services
Introduction to Telco-OTT ServicesIntroduction to Telco-OTT Services
Introduction to Telco-OTT ServicesMartin Geddes
 
Scenarios for-context-aware-sip-07-a t kishore.pdf
Scenarios for-context-aware-sip-07-a t kishore.pdfScenarios for-context-aware-sip-07-a t kishore.pdf
Scenarios for-context-aware-sip-07-a t kishore.pdfAT Kishore
 
07 a t kishore.pdf
07 a t kishore.pdf07 a t kishore.pdf
07 a t kishore.pdf
AT Kishore
 
Unified MPLS
Unified MPLSUnified MPLS

What's hot (19)

RCS Overview
RCS OverviewRCS Overview
RCS Overview
 
OTT & RCS : a Dual Spearhead Approach
OTT & RCS : a Dual Spearhead ApproachOTT & RCS : a Dual Spearhead Approach
OTT & RCS : a Dual Spearhead Approach
 
P2P - Real Time Communications in the Enterprise
P2P - Real Time Communications in the EnterpriseP2P - Real Time Communications in the Enterprise
P2P - Real Time Communications in the Enterprise
 
Enterprise small cell architecture webinar
Enterprise small cell architecture webinarEnterprise small cell architecture webinar
Enterprise small cell architecture webinar
 
A Fresh Look at the Future of Long Term Evolution (LTE)
A Fresh Look at the Future of Long Term Evolution (LTE)A Fresh Look at the Future of Long Term Evolution (LTE)
A Fresh Look at the Future of Long Term Evolution (LTE)
 
Architectures and Technologies for Optimizing SP Video Networks
Architectures and Technologies for Optimizing SP Video NetworksArchitectures and Technologies for Optimizing SP Video Networks
Architectures and Technologies for Optimizing SP Video Networks
 
Ims and rcs are fighting ott nov 8 2013 v1
Ims and rcs are fighting ott nov 8 2013 v1Ims and rcs are fighting ott nov 8 2013 v1
Ims and rcs are fighting ott nov 8 2013 v1
 
Nilesat (The Egyptian Satellite Co.)
Nilesat (The Egyptian Satellite Co.)Nilesat (The Egyptian Satellite Co.)
Nilesat (The Egyptian Satellite Co.)
 
121010_Mobile Banking & Payments for Emerging Asia Summit 2012_NFC – The Star...
121010_Mobile Banking & Payments for Emerging Asia Summit 2012_NFC – The Star...121010_Mobile Banking & Payments for Emerging Asia Summit 2012_NFC – The Star...
121010_Mobile Banking & Payments for Emerging Asia Summit 2012_NFC – The Star...
 
Leveraging IMS for VoLTE and RCS Services in LTE Networks Presented by Adnan ...
Leveraging IMS for VoLTE and RCS Services in LTE Networks Presented by Adnan ...Leveraging IMS for VoLTE and RCS Services in LTE Networks Presented by Adnan ...
Leveraging IMS for VoLTE and RCS Services in LTE Networks Presented by Adnan ...
 
RCS Hub - Driving global interconnectivity for RCS
RCS Hub - Driving global interconnectivity for RCS RCS Hub - Driving global interconnectivity for RCS
RCS Hub - Driving global interconnectivity for RCS
 
The NGN Test Centre Infrastructure & Services - Shane Dempsey (NGN Test Centre)
The NGN Test Centre Infrastructure & Services - Shane Dempsey (NGN Test Centre)The NGN Test Centre Infrastructure & Services - Shane Dempsey (NGN Test Centre)
The NGN Test Centre Infrastructure & Services - Shane Dempsey (NGN Test Centre)
 
The future telecom
The future telecomThe future telecom
The future telecom
 
Tandemtransitweb
TandemtransitwebTandemtransitweb
Tandemtransitweb
 
Open Iptv Forum
Open Iptv ForumOpen Iptv Forum
Open Iptv Forum
 
Introduction to Telco-OTT Services
Introduction to Telco-OTT ServicesIntroduction to Telco-OTT Services
Introduction to Telco-OTT Services
 
Scenarios for-context-aware-sip-07-a t kishore.pdf
Scenarios for-context-aware-sip-07-a t kishore.pdfScenarios for-context-aware-sip-07-a t kishore.pdf
Scenarios for-context-aware-sip-07-a t kishore.pdf
 
07 a t kishore.pdf
07 a t kishore.pdf07 a t kishore.pdf
07 a t kishore.pdf
 
Unified MPLS
Unified MPLSUnified MPLS
Unified MPLS
 

Viewers also liked

1+1=3 Combining IP Intelligence and Mobile Network Location for Authentication
1+1=3 Combining IP Intelligence and Mobile Network Location for Authentication1+1=3 Combining IP Intelligence and Mobile Network Location for Authentication
1+1=3 Combining IP Intelligence and Mobile Network Location for AuthenticationLocaid Technologies
 
Up in smoke
Up in smokeUp in smoke
Up in smoke
saradenhart
 
Geofencing and Location Marketing Success Stories
Geofencing and Location Marketing Success StoriesGeofencing and Location Marketing Success Stories
Geofencing and Location Marketing Success StoriesLocaid Technologies
 
The tier application
The tier applicationThe tier application
The tier applicationalyciak33
 
Identifying Sevengill Sharks with Wildbook
Identifying Sevengill Sharks with Wildbook Identifying Sevengill Sharks with Wildbook
Identifying Sevengill Sharks with Wildbook
Mike Bear
 
How to read yesterdays news
How to read yesterdays newsHow to read yesterdays news
How to read yesterdays news
saradenhart
 
EL CUIDADO DE NUESTRO MEDIO AMBIENTE
EL CUIDADO DE NUESTRO MEDIO AMBIENTEEL CUIDADO DE NUESTRO MEDIO AMBIENTE
EL CUIDADO DE NUESTRO MEDIO AMBIENTERicardo Rodriguez
 
Combain Mobile - world leading provider of geolocation services for connected...
Combain Mobile - world leading provider of geolocation services for connected...Combain Mobile - world leading provider of geolocation services for connected...
Combain Mobile - world leading provider of geolocation services for connected...
Combain Mobile AB
 
Guia argentina de tratamiento de la EPOC
Guia argentina de tratamiento de la EPOCGuia argentina de tratamiento de la EPOC
Guia argentina de tratamiento de la EPOC
Alejandro Videla
 
Mapping the new economy
Mapping the new economyMapping the new economy
Mapping the new economy
gt2012
 
Instant Payday Network Review
Instant Payday Network ReviewInstant Payday Network Review
Instant Payday Network Review
littlemj2006
 
The author's memoir(a must read)
The author's memoir(a must read) The author's memoir(a must read)
The author's memoir(a must read)
Gilbert Mozu
 
MATC Scholars Program: Amy O. Maki, M.Ed.
MATC Scholars Program: Amy O. Maki, M.Ed.MATC Scholars Program: Amy O. Maki, M.Ed.
MATC Scholars Program: Amy O. Maki, M.Ed.
Mid-America Transportation Center
 
Giving back
Giving backGiving back
Giving back
Timothy Higgins
 
Student Presentation- ISU
Student Presentation- ISUStudent Presentation- ISU
Student Presentation- ISU
Mid-America Transportation Center
 
NDOR Research Conference: Dr. Rilett
NDOR Research Conference: Dr. RilettNDOR Research Conference: Dr. Rilett
NDOR Research Conference: Dr. Rilett
Mid-America Transportation Center
 
651- Greedy squirrel
651- Greedy squirrel651- Greedy squirrel
651- Greedy squirrel
mireille 30100
 

Viewers also liked (18)

1+1=3 Combining IP Intelligence and Mobile Network Location for Authentication
1+1=3 Combining IP Intelligence and Mobile Network Location for Authentication1+1=3 Combining IP Intelligence and Mobile Network Location for Authentication
1+1=3 Combining IP Intelligence and Mobile Network Location for Authentication
 
Up in smoke
Up in smokeUp in smoke
Up in smoke
 
Geofencing and Location Marketing Success Stories
Geofencing and Location Marketing Success StoriesGeofencing and Location Marketing Success Stories
Geofencing and Location Marketing Success Stories
 
Moving forward
Moving forwardMoving forward
Moving forward
 
The tier application
The tier applicationThe tier application
The tier application
 
Identifying Sevengill Sharks with Wildbook
Identifying Sevengill Sharks with Wildbook Identifying Sevengill Sharks with Wildbook
Identifying Sevengill Sharks with Wildbook
 
How to read yesterdays news
How to read yesterdays newsHow to read yesterdays news
How to read yesterdays news
 
EL CUIDADO DE NUESTRO MEDIO AMBIENTE
EL CUIDADO DE NUESTRO MEDIO AMBIENTEEL CUIDADO DE NUESTRO MEDIO AMBIENTE
EL CUIDADO DE NUESTRO MEDIO AMBIENTE
 
Combain Mobile - world leading provider of geolocation services for connected...
Combain Mobile - world leading provider of geolocation services for connected...Combain Mobile - world leading provider of geolocation services for connected...
Combain Mobile - world leading provider of geolocation services for connected...
 
Guia argentina de tratamiento de la EPOC
Guia argentina de tratamiento de la EPOCGuia argentina de tratamiento de la EPOC
Guia argentina de tratamiento de la EPOC
 
Mapping the new economy
Mapping the new economyMapping the new economy
Mapping the new economy
 
Instant Payday Network Review
Instant Payday Network ReviewInstant Payday Network Review
Instant Payday Network Review
 
The author's memoir(a must read)
The author's memoir(a must read) The author's memoir(a must read)
The author's memoir(a must read)
 
MATC Scholars Program: Amy O. Maki, M.Ed.
MATC Scholars Program: Amy O. Maki, M.Ed.MATC Scholars Program: Amy O. Maki, M.Ed.
MATC Scholars Program: Amy O. Maki, M.Ed.
 
Giving back
Giving backGiving back
Giving back
 
Student Presentation- ISU
Student Presentation- ISUStudent Presentation- ISU
Student Presentation- ISU
 
NDOR Research Conference: Dr. Rilett
NDOR Research Conference: Dr. RilettNDOR Research Conference: Dr. Rilett
NDOR Research Conference: Dr. Rilett
 
651- Greedy squirrel
651- Greedy squirrel651- Greedy squirrel
651- Greedy squirrel
 

Similar to What's New in Location

Head to Head - The Battle between the Bellheads and the Netheads for control ...
Head to Head - The Battle between the Bellheads and the Netheads for control ...Head to Head - The Battle between the Bellheads and the Netheads for control ...
Head to Head - The Battle between the Bellheads and the Netheads for control ...
Pieter Geldenhuys
 
Bringing Shadow IT into the Light with a Centralized IT Cloud Migration Strategy
Bringing Shadow IT into the Light with a Centralized IT Cloud Migration StrategyBringing Shadow IT into the Light with a Centralized IT Cloud Migration Strategy
Bringing Shadow IT into the Light with a Centralized IT Cloud Migration Strategy
cVidya Networks
 
RFID Offering From SIPL
RFID Offering From SIPLRFID Offering From SIPL
RFID Offering From SIPL
bhattsipl
 
Delivering the Future of Networking with Hyper-scalable Connectivity, Liang D...
Delivering the Future of Networking with Hyper-scalable Connectivity, Liang D...Delivering the Future of Networking with Hyper-scalable Connectivity, Liang D...
Delivering the Future of Networking with Hyper-scalable Connectivity, Liang D...
Alan Quayle
 
The NGN Carrier Ethernet System: Technologies, Architecture and Deployment Mo...
The NGN Carrier Ethernet System: Technologies, Architecture and Deployment Mo...The NGN Carrier Ethernet System: Technologies, Architecture and Deployment Mo...
The NGN Carrier Ethernet System: Technologies, Architecture and Deployment Mo...
Cisco Canada
 
Angel Beat, San Francisco 3.14.01
Angel Beat, San Francisco 3.14.01Angel Beat, San Francisco 3.14.01
Angel Beat, San Francisco 3.14.01
Trobough
 
TeleResources Corporate Presentation
TeleResources Corporate PresentationTeleResources Corporate Presentation
TeleResources Corporate PresentationMaurie Dobbin
 
Presentation: Cell ID & AGPS: Right Location, Smarter Service
Presentation: Cell ID & AGPS: Right Location, Smarter ServicePresentation: Cell ID & AGPS: Right Location, Smarter Service
Presentation: Cell ID & AGPS: Right Location, Smarter ServiceHitReach
 
Sip vo ip-ims-convergence-d2-10 at kishore
Sip vo ip-ims-convergence-d2-10 at kishoreSip vo ip-ims-convergence-d2-10 at kishore
Sip vo ip-ims-convergence-d2-10 at kishoreAT Kishore
 
Presentation Example V1
Presentation Example V1Presentation Example V1
Presentation Example V1d green
 
End-to-End QoS in LTE
End-to-End QoS in LTEEnd-to-End QoS in LTE
End-to-End QoS in LTE
Radisys Corporation
 
Broad Sky Networks - In-vehicle presentation w Cradlepoint
Broad Sky Networks - In-vehicle presentation w CradlepointBroad Sky Networks - In-vehicle presentation w Cradlepoint
Broad Sky Networks - In-vehicle presentation w Cradlepoint
Maureen Donovan
 
4G Mobile: Opportunities and Challenges in Indonesia
4G Mobile: Opportunities and Challenges in Indonesia4G Mobile: Opportunities and Challenges in Indonesia
4G Mobile: Opportunities and Challenges in Indonesia
Arief Gunawan
 
Overview of LBS for the Enterprise
Overview of LBS for the EnterpriseOverview of LBS for the Enterprise
Overview of LBS for the Enterprise
eddy1b
 
OMI whitepaper On LBS - Nov 2008
OMI whitepaper On LBS -  Nov 2008OMI whitepaper On LBS -  Nov 2008
OMI whitepaper On LBS - Nov 2008
Paul Brackel
 
Radisys offloading 10412_final
Radisys offloading 10412_finalRadisys offloading 10412_final
Radisys offloading 10412_final
Radisys Corporation
 
Radisys Optimizing VAS for Greater Revenue Generation
Radisys Optimizing VAS for Greater Revenue GenerationRadisys Optimizing VAS for Greater Revenue Generation
Radisys Optimizing VAS for Greater Revenue GenerationRadisys Corporation
 
Ciena Overview
Ciena OverviewCiena Overview
Ciena OverviewSzen Chew
 
Ronny haraldsvik new managed services
Ronny haraldsvik new managed servicesRonny haraldsvik new managed services
Ronny haraldsvik new managed servicesPranowo Budi Sulistyo
 
Next genits closing_event
Next genits closing_eventNext genits closing_event
Next genits closing_eventimec.archive
 

Similar to What's New in Location (20)

Head to Head - The Battle between the Bellheads and the Netheads for control ...
Head to Head - The Battle between the Bellheads and the Netheads for control ...Head to Head - The Battle between the Bellheads and the Netheads for control ...
Head to Head - The Battle between the Bellheads and the Netheads for control ...
 
Bringing Shadow IT into the Light with a Centralized IT Cloud Migration Strategy
Bringing Shadow IT into the Light with a Centralized IT Cloud Migration StrategyBringing Shadow IT into the Light with a Centralized IT Cloud Migration Strategy
Bringing Shadow IT into the Light with a Centralized IT Cloud Migration Strategy
 
RFID Offering From SIPL
RFID Offering From SIPLRFID Offering From SIPL
RFID Offering From SIPL
 
Delivering the Future of Networking with Hyper-scalable Connectivity, Liang D...
Delivering the Future of Networking with Hyper-scalable Connectivity, Liang D...Delivering the Future of Networking with Hyper-scalable Connectivity, Liang D...
Delivering the Future of Networking with Hyper-scalable Connectivity, Liang D...
 
The NGN Carrier Ethernet System: Technologies, Architecture and Deployment Mo...
The NGN Carrier Ethernet System: Technologies, Architecture and Deployment Mo...The NGN Carrier Ethernet System: Technologies, Architecture and Deployment Mo...
The NGN Carrier Ethernet System: Technologies, Architecture and Deployment Mo...
 
Angel Beat, San Francisco 3.14.01
Angel Beat, San Francisco 3.14.01Angel Beat, San Francisco 3.14.01
Angel Beat, San Francisco 3.14.01
 
TeleResources Corporate Presentation
TeleResources Corporate PresentationTeleResources Corporate Presentation
TeleResources Corporate Presentation
 
Presentation: Cell ID & AGPS: Right Location, Smarter Service
Presentation: Cell ID & AGPS: Right Location, Smarter ServicePresentation: Cell ID & AGPS: Right Location, Smarter Service
Presentation: Cell ID & AGPS: Right Location, Smarter Service
 
Sip vo ip-ims-convergence-d2-10 at kishore
Sip vo ip-ims-convergence-d2-10 at kishoreSip vo ip-ims-convergence-d2-10 at kishore
Sip vo ip-ims-convergence-d2-10 at kishore
 
Presentation Example V1
Presentation Example V1Presentation Example V1
Presentation Example V1
 
End-to-End QoS in LTE
End-to-End QoS in LTEEnd-to-End QoS in LTE
End-to-End QoS in LTE
 
Broad Sky Networks - In-vehicle presentation w Cradlepoint
Broad Sky Networks - In-vehicle presentation w CradlepointBroad Sky Networks - In-vehicle presentation w Cradlepoint
Broad Sky Networks - In-vehicle presentation w Cradlepoint
 
4G Mobile: Opportunities and Challenges in Indonesia
4G Mobile: Opportunities and Challenges in Indonesia4G Mobile: Opportunities and Challenges in Indonesia
4G Mobile: Opportunities and Challenges in Indonesia
 
Overview of LBS for the Enterprise
Overview of LBS for the EnterpriseOverview of LBS for the Enterprise
Overview of LBS for the Enterprise
 
OMI whitepaper On LBS - Nov 2008
OMI whitepaper On LBS -  Nov 2008OMI whitepaper On LBS -  Nov 2008
OMI whitepaper On LBS - Nov 2008
 
Radisys offloading 10412_final
Radisys offloading 10412_finalRadisys offloading 10412_final
Radisys offloading 10412_final
 
Radisys Optimizing VAS for Greater Revenue Generation
Radisys Optimizing VAS for Greater Revenue GenerationRadisys Optimizing VAS for Greater Revenue Generation
Radisys Optimizing VAS for Greater Revenue Generation
 
Ciena Overview
Ciena OverviewCiena Overview
Ciena Overview
 
Ronny haraldsvik new managed services
Ronny haraldsvik new managed servicesRonny haraldsvik new managed services
Ronny haraldsvik new managed services
 
Next genits closing_event
Next genits closing_eventNext genits closing_event
Next genits closing_event
 

Recently uploaded

The Art of the Pitch: WordPress Relationships and Sales
The Art of the Pitch: WordPress Relationships and SalesThe Art of the Pitch: WordPress Relationships and Sales
The Art of the Pitch: WordPress Relationships and Sales
Laura Byrne
 
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
Product School
 
Leading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdfLeading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdf
OnBoard
 
How world-class product teams are winning in the AI era by CEO and Founder, P...
How world-class product teams are winning in the AI era by CEO and Founder, P...How world-class product teams are winning in the AI era by CEO and Founder, P...
How world-class product teams are winning in the AI era by CEO and Founder, P...
Product School
 
ODC, Data Fabric and Architecture User Group
ODC, Data Fabric and Architecture User GroupODC, Data Fabric and Architecture User Group
ODC, Data Fabric and Architecture User Group
CatarinaPereira64715
 
Mission to Decommission: Importance of Decommissioning Products to Increase E...
Mission to Decommission: Importance of Decommissioning Products to Increase E...Mission to Decommission: Importance of Decommissioning Products to Increase E...
Mission to Decommission: Importance of Decommissioning Products to Increase E...
Product School
 
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
DanBrown980551
 
From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...
From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...
From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...
Product School
 
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Thierry Lestable
 
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Product School
 
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMsTo Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
Paul Groth
 
Designing Great Products: The Power of Design and Leadership by Chief Designe...
Designing Great Products: The Power of Design and Leadership by Chief Designe...Designing Great Products: The Power of Design and Leadership by Chief Designe...
Designing Great Products: The Power of Design and Leadership by Chief Designe...
Product School
 
Knowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and backKnowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and back
Elena Simperl
 
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
UiPathCommunity
 
When stars align: studies in data quality, knowledge graphs, and machine lear...
When stars align: studies in data quality, knowledge graphs, and machine lear...When stars align: studies in data quality, knowledge graphs, and machine lear...
When stars align: studies in data quality, knowledge graphs, and machine lear...
Elena Simperl
 
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
Product School
 
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdfSmart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
91mobiles
 
GraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge GraphGraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge Graph
Guy Korland
 
Neuro-symbolic is not enough, we need neuro-*semantic*
Neuro-symbolic is not enough, we need neuro-*semantic*Neuro-symbolic is not enough, we need neuro-*semantic*
Neuro-symbolic is not enough, we need neuro-*semantic*
Frank van Harmelen
 
Search and Society: Reimagining Information Access for Radical Futures
Search and Society: Reimagining Information Access for Radical FuturesSearch and Society: Reimagining Information Access for Radical Futures
Search and Society: Reimagining Information Access for Radical Futures
Bhaskar Mitra
 

Recently uploaded (20)

The Art of the Pitch: WordPress Relationships and Sales
The Art of the Pitch: WordPress Relationships and SalesThe Art of the Pitch: WordPress Relationships and Sales
The Art of the Pitch: WordPress Relationships and Sales
 
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
 
Leading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdfLeading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdf
 
How world-class product teams are winning in the AI era by CEO and Founder, P...
How world-class product teams are winning in the AI era by CEO and Founder, P...How world-class product teams are winning in the AI era by CEO and Founder, P...
How world-class product teams are winning in the AI era by CEO and Founder, P...
 
ODC, Data Fabric and Architecture User Group
ODC, Data Fabric and Architecture User GroupODC, Data Fabric and Architecture User Group
ODC, Data Fabric and Architecture User Group
 
Mission to Decommission: Importance of Decommissioning Products to Increase E...
Mission to Decommission: Importance of Decommissioning Products to Increase E...Mission to Decommission: Importance of Decommissioning Products to Increase E...
Mission to Decommission: Importance of Decommissioning Products to Increase E...
 
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
 
From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...
From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...
From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...
 
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
 
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
 
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMsTo Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
 
Designing Great Products: The Power of Design and Leadership by Chief Designe...
Designing Great Products: The Power of Design and Leadership by Chief Designe...Designing Great Products: The Power of Design and Leadership by Chief Designe...
Designing Great Products: The Power of Design and Leadership by Chief Designe...
 
Knowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and backKnowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and back
 
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
 
When stars align: studies in data quality, knowledge graphs, and machine lear...
When stars align: studies in data quality, knowledge graphs, and machine lear...When stars align: studies in data quality, knowledge graphs, and machine lear...
When stars align: studies in data quality, knowledge graphs, and machine lear...
 
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
 
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdfSmart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
 
GraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge GraphGraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge Graph
 
Neuro-symbolic is not enough, we need neuro-*semantic*
Neuro-symbolic is not enough, we need neuro-*semantic*Neuro-symbolic is not enough, we need neuro-*semantic*
Neuro-symbolic is not enough, we need neuro-*semantic*
 
Search and Society: Reimagining Information Access for Radical Futures
Search and Society: Reimagining Information Access for Radical FuturesSearch and Society: Reimagining Information Access for Radical Futures
Search and Society: Reimagining Information Access for Radical Futures
 

What's New in Location

  • 1. LOC-AID Technologies What's New in Mobile Location Technology: Device and Network Location, Spoofing and More David Allen CTO July 26, 2012 Copyright © 2012, Locaid® | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 1
  • 2. What is LaaS? 2 Copyright © 2012, Locaid® | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 2
  • 3. Multi-Environment Device Location Platform • MOBILE is the 5th major technology cycle of the past half a century • LOCATION is redefining behavioral targeting, enterprise operations ‒ Location-Based Services: $21B by 2015 • Location management is COMPLEX in the Age of App Overload ‒ Multiple sources, privacy, optimization • Enter LOCATION-AS-A-SERVICE (LaaS) MOBILE = next wave of Billions of devices are GEO-Insight enhances computing, PC value now always on and virtual data dramatically Managing location is The world’s largest chain disruption LOCATABLE. in enterprise apps COMPLEX. LaaS company The previous four were the mainframe era of the 1950s and 60s, the mini-computer era of the 1970s and the desktop Internet era of the 80s. Copyright © 2012, Locaid® | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 3
  • 4. Definition / Paradigm Shift • Extends LBS reach to more market segments H A and customers N  Device Agnostic Carrier D S Networks E  User Independent T  O/S Agnostic A P P • Complimentary Services with Download S Applications ‒ Network-Centric co-exist with Handset- N based LBS Apps for network resources E T W • Supports Open Development Initiative O R • Monetizes Carrier Network Capacities K ‒ LOC-AID Hosted Solution A Network-based P ‒ Fast Time To Market P LBS S Services Copyright © 2012, Locaid® | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 4
  • 5. The Location Offer LOC-AID provide the Largest Location Gateway for Location-Based Services Revenue ANY LOCATION ANY NETWORK ANY DEVICE A-GPS, Cell-Sector, eCID CDMA / GSM 350M+ handsets 100% addressable HSPA+ / UMTS No App download subscribers LTE The most Multi- Wireline SmartPhones Consumer/Corporate National carrier WIFI Feature Phones Data that can footprint for GPS GeoIP Tablets location-enable any and Cell Sector mobile application Fast Cache M2M Devices LOC-AID can any kind of via any LBS on any carrier locate device technology Copyright © 2012, Locaid® | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 5
  • 6. Traditionally: How it works Most Precise GPS Hybrid / A-GPS MS Uses network & GPS Satellites to help assist in providing location fix even in difficult environments Accurate (5-150m) GPS Fix High level of accuracy Requires A-GPS phone BS Very Accurate 5-150m Enhanced Cell / Sector Uses network data for serving cell and sector for location data , plus RTD / TA Accuracy 100 – 5,000m Quick TTF Cell - Sector Uses network data for serving cell and sector for location data Accuracy 1000m – 5000m Very Quick TTF Least Precise Copyright © 2012, Locaid® | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 6
  • 7. Mobile Location is a must-have. But complex. • LOCATION is redefining behavioral targeting, enterprise operations, brand go-to-market ‒ Location-Based Services: $21B by 2015 • Location management is COMPLEX in the Age of App Overload ‒ Location comes from multiple sources, privacy, optimization ‒ Difficult to access network location ‒ Enterprise focus on core strengths • Enter LOCATION-AS-A-SERVICE (LaaS) GEO-Insight enhances MOBILE = next wave Billions of devices are virtual data Managing location is The world’s of computing, PC now always on and dramatically in COMPLEX. largest LaaS value chain disruption LOCATABLE. enterprise apps company The previous four were the mainframe era of the 1950s and 60s, the mini-computer era of the 1970s and the desktop Internet era of the 80s. Copyright © 2012, Locaid® | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 7
  • 8. Location Matters™ 8 Copyright © 2012, Locaid® | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 8
  • 9. Access ADD VALUE TODAY EXPAND REACH 9 Copyright © 2012, Locaid® | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 9
  • 10. Which Location is Right for You? • What is your business model and application? • Where is the location being consumed (device or network)? • Do you need authenticated / trusted (un-spoofable) location? • Location types / sources? • What accuracy is required for your application? • Is it more important to obtain quick location response? • Does your service require real-time location or recent location (recency)? • Price elasticity? Copyright © 2012, Locaid® | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 10
  • 11. Location Reach APPLICATION SERVICE LAYER (ASL) Wireline Global Cell-ID Carrier Cell-ID + aGPS GeoIP WiFi (BSS ID & Fast Cache Location MAC Address 200M+ 35+M G-CIDEntries On-Line Services WIFI Location: Telco, CLEC’, VoIP, 300 Countries & Device Derived Cable Territories Network Derived Copyright © 2012, Locaid® | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 11
  • 12. Location Value Mobile developer seeking location + Turn-key location solutions LOCATION PRODUCTS & SERVICES GEOFENCES SMS/CAMPAIGNS CONSENT API HEATMAPS OPTIMIZATION LOCATION AUDITS 2013 BATCH INPUT MOBILE WALLET FUTURE… Copyright © 2012, Locaid® | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 12
  • 13. Developer Solution: “Locaider™ Dashboard” Service logic allows Locaid to abstract source, sell based on business need The future: multiple location sources to serve multiple business needs LOCATION DASHBOARD 2013 ACCURACY RECENCY LATENCY PRICE Copyright © 2012, Locaid® | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 13
  • 14. Future: How it works Most Precise GPS Wireline Hybrid / A-GPS Historic Wireline Address Data MS Uses network & GPS Satellites to Accurate (to the business address) help assist in providing location fix even WiFi (BSS ID & in difficult environments MAC Address Accurate (5-150m) WiFi BSS ID (Access Point) & MAC Address (Device) GPS Fix Accurate 30m – 50m High level of accuracy Requires A-GPS phone Fast Cache BS Very Accurate 5-150m Mobile Activity / Last known activity – RF Enhanced Cell / Sector Mapping Accurate 150m – 500m Uses network data for serving cell and sector for location data , plus RTD / TA Global Cell-ID Accuracy 100 – 5,000m Quick TTF Global MCC / MNC / LAC / CID – DB Accurate 1000m – 5000m Cell - Sector Uses network data for serving cell and sector for location data GeoIP Location Accuracy 1000m – 5000m Very Quick TTF IP Location – Dependent on Access Method (Mobile, DSL, Cable, etc) Accurate (Highly Variable) Least Precise Copyright © 2012, Locaid® | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 14
  • 15. Who Uses LaaS? 15 Copyright © 2012, Locaid | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 15
  • 16. Financial Services “Locate with Locaid” Problem: Card false positives cost US banks over $400M/year. Solution: Integrate Locaid API into VISA’s Risk Manager™ offer. Success: VISA technical POC complete, bank trials underway for Q3 launch Locaid wired into VISA’s core card processing network (9 months) VISA selects Locaid VISA 9 month Locaid pings device ½% of Visa transx over Syniverse 2H11 product design upon at time of transx may call for network Location Matters™ Locaid APIs location comp Copyright © 2012, Locaid® | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 16
  • 17. M2M “Locates with Locaid” Problem: FedEx could not locate devices overseas on carrier networks. Solution: One Locaid API for both US location and global roaming data. Success: FedEx customers can track shipments across 200 countries. FedEx upsells feature, enhancing revenue and brand. FedEx re-architects their platform for Locaid API (7 months) One Locaid API replaces 2 existing APIs FedEx integrates Customer track Locaid tracks in US + Pilot successful, Locaid into core IT location during across 200 countries device rollout Location Matters™ network shipment underway Copyright © 2012, Locaid® | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 17
  • 18. Gaming Vertical Mobile Gaming “Locates with Locaid” Problem: Wagers on mobile devices not legal because device-based location can be spoofed Solution: Locaid location source is approved by state regulators (Nevada) Success: Casinos, sport books and state lotteries can allow mobile gaming with Locaid location. “Casino on a smartphone.” Locaid integrated into wagering platforms via Locaid allows wagers to API take place on customer’s own device Authentication (3x) to ensure in-state usage Casinos code Locaid Mobile app acquired Locaid provides non- Smartphone betting into authentication NGCB approval spoofable location is commercial with Location Matters™ platform Locaid Copyright © 2012, Locaid® | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 18
  • 19. Retail/CPG Vertical Marketers “Locate with Locaid” Problem: Marketers cannot reach mobile customers with local offers Solution: Locaid API in SMS campaign platform hits all devices, all the time Success: ROI lifts from marketing spend from 15-30% with right place, right time SMS offers and “knowing where the customer is” Agencies and brands incorporate API in a matter of weeks Locaid API in the leading mobile campaign platforms today Brands, mobile Marketers select Locaid locates device Locaid Geofence API agencies pull API into location options, without app enables pinpoint Location Matters™ mobile platform schedules and alerts download targeting Copyright © 2012, Locaid® | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 19
  • 20. Locaid Technologies This is not me. (But we can locate her phone.) Thank you. David Allen Chief Technology Officer dallen@loc-aid.com Copyright © 2012, Locaid® | Patents pending, all rights reserved | Confidential | www.loc-aid.com | 20