There are many who would swear by the oft-used saying “What’s in a Name?” The marketing world, however, begs to differ. In choosing a name, brand owners take into account the target audience, the novelty and snob appeal the name can pack in, uniqueness, etc. There have been instances where brands that have not done adequate homework have found themselves mired in controversy or have ended up hurting the cultural sentiments in a local market, besides infringing on trademark terms, etc. Learn more about this in this rich visual presentation.

1. What’s in a Name?

2. Should Brands care about
names?

3. Does a name play a significant
role in the marketing plan?

4. What are the elements that should
go into determining a name?

5. A name that is easy to recall helps in
marketing the product or service…

6. Unique names help aid
brand recall..
Apple, Nike, Xerox, Pepsi, are
all examples of unique names
that are iconic brands too..

7. Brand names that connect with
the audience engenders trust..

8. Brand names that inspire trust
help build brand loyalty…

9. Key Attributes to be
Developed and Built
into a Brand Name...

10. Heritage

11. Descriptive and Good Fit with
Product Value Proposition

12. Expressive & Likability

13. Reliability

14. About ICFAI Flexible Learning Programs
ICFAI Flexible Learning Programs are designed primarily for Working Professionals to pursue their
management program while they continue to work. These programs provide them with the Skills, Knowledge
and Strategic Perspectives required for them to succeed at their workplace and promote their career
progression.
The programs range from Modular >> Certificate >> PG Diploma >> MBA in the functional areas of Finance,
Marketing, Operations, HR etc. and covers the industry sectors like IT/ITES, Health Care, Pharma, Telecom,
Banking, Financial Services and Insurance, etc.
Features - Flexible Learning Programs:
 Convenient and Flexible Mode of Learning
 Innovative learning methodology backed by Contemporary Curriculum
 Quality Courseware along with new-age learning aids as part of the Hub & Spoke Learning Model
 Online Counseling Classes
 Web support for the students
 Easy fee payment patterns including EMIs
 Examination thru Computer Based Testing (CBT) pattern – conducted 4 times in a year, giving flexibility to
the working-class in choosing the schedules

15. Thank You
Phone: 1-800-200-9977
Email: FLP@ICFAIUNIVERSITY.IN
Website: www.flexible.icfaiuniversity.in