SlideShare a Scribd company logo
Cashing In
How to make money investing in startups
Your hosts
David Stark,
Investment Associate
Zack Miller, Investor Community
OurCrowd
a better way to invest in Israeli startups
Startup Lifecycle
Startup success is predicated
on being able to continuously
market to more mature
customers
Cashing in  - how to make money investing in startups
Investors participate at
different stages
(“rounds”) along the way
Seed Round
A Round B Round
Later Rounds
The Startup Math
Early Stage Valuation
Model: #1
Early Stage Valuation
Model: #2
Early Stage Valuation
Model: #3
Mid Stage Valuation Model
• Marketplaces: 1x gross transactions and 20x
EBITDA
• SaaS: 4x this year’s revenue and 3x next year’s
revenue
• Revenue multiples by sector
Late Stage Valuation
Model
Buy low sell high
?
At each funding round,
investors run the risk of
getting diluted
vs
More math: Effect of dilution
–Paul Graham
“If a company does really well,
you eventually will get diluted,
because the valuations will get so
high it’s not worth it for you.”
The importance of reserving
capital
1. Some deals are pay
to play
2. Doubling-down on
your winners
Dave McClure’s Moneyball for Startups:
Invest BEFORE product/market fit, double-down after
Exit, turn right for
profits
The importance of portfolios
the right way to hedge investor risk
Prof Robert Wiltbank’s
Angel Investing Study
• Diversified angel investors averaged 2.5X
ROI
• BUT, 90% of returns to investors came from
only 10% of exits
How to identify a
$billion unicorn
–Paul Graham
“The 2 most important things to understand
about startup investing, as a business, are (1)
that effectively all the returns are concentrated in
a few big winners, and (2) that the best ideas
look initially like bad ideas.”
Seemingly bad
ideas
Good ideas
Huge winners
Peter Thiel Model
Different types of exits
• Mergers and Acquisitions
• Going public (IPO, Reverse Merger)
• Acquihires
• Soft Landings
!
• Cash acquisition
• Merger
• IPO
• Dividends
Taxes, Fees, Liquidity and Net
Returns
Exit
scenario
Investment
case
Build a great business and the exit
will sort itself out
Seed round
Idea phase
Series C-D rounds
POC, revenues
Series A-B rounds
R&D, early sales
Diversification across early-stage phases
OurCrowd
a better way to invest in Israeli startups
Funding the
next generation
of successful
startups
Since February 2013,
invested in 36 startups
!
OurCrowd and our
community of investors have
invested over $43 million in
these firms
Any questions?
For feedback or more
information:
!
zack@ourcrowd.com
http://www.ourcrowd.com

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