Why is it that some social media posts are highly commented upon, gain likes, shares, and others while other posts even fail to elicit a comment?. In this presentation, I have tried to sum up few of my observations.
Influencer Marketing and Outreach with BuzzSumoBuzzSumo
Overview of influencer marketing and oureach with BuzzSumo including 8 ways to find influencers, how to create outreach lists and build relationships with influencers.
Marketing in large, complex organizations poses unique challenges and social marketing is no exception. Watch this session with Andrew Spoeth, Head of Social Media Marketing at CA Technologies, to learn how to design an over-arching social success framework, deliver value to the C-suite, mobilize internal resources, and engage with customers using social media.
Check out this session from the record-breaking New Rules of Marketing Virtual Event to learn how to:
-Design framework for success
-Deliver value to the C-suite
-Engage with customers
-Mobilize internal resources
Focus on one social network to start, create an engaging cover photo that reflects your specialty, and use share buttons and hashtags to multiply shares and reach new audiences. Provide valuable tips through graphics and posts, credit others for their work, and develop relationships with influencers in your niche. Maintain a balance of helpful and promotional content to build successful engagement on social media.
The document discusses using a blog as part of a social media strategy. It notes that a blog can be a hub for social media by providing personal, timely content that engages supporters to interact and share. This builds the brand and improves search engine results while building a subscriber list. The document recommends using stories, images, breaking news, opinions, and calls to action in blog content. It also provides best practices such as inviting and moderating comments, using a simple branded design, encouraging sharing, and including images and keywords for search optimization. Finally, it briefly describes the Blogger platform and notes it is less robust than WordPress options.
Influencer Marketing Talk For Digital OlympusBuzzSumo
This document discusses influencer marketing and outreach. It defines an influencer as someone who has the ability to amplify content through sharing and linking. It recommends identifying influencers by finding heavily shared content and seeing who shared it, as well as finding authors of popular content. Influencers should have an engaged audience relevant to your product or service. The document provides tips on mapping your influencer landscape, creating an outreach list, and nurturing relationships with influencers over time by reviewing, sharing, and commenting on their content.
The document outlines an upcoming class schedule that includes topics on inbound marketing, SEO, social media tools, presentations, and personal branding. It then provides details on inbound marketing components like blogging, SEO, and social media. Specific blogging tips are listed, such as using various media types, asking for comments, and reusing content. SEO factors from Google's perspective are explained, including keyword usage, links, social signals, and click-through rates. Finally, various social media platforms are mentioned like Facebook, LinkedIn, and Twitter along with asking students to research additional tools for the next class.
Influencer Marketing and Outreach with BuzzSumoBuzzSumo
Overview of influencer marketing and oureach with BuzzSumo including 8 ways to find influencers, how to create outreach lists and build relationships with influencers.
Marketing in large, complex organizations poses unique challenges and social marketing is no exception. Watch this session with Andrew Spoeth, Head of Social Media Marketing at CA Technologies, to learn how to design an over-arching social success framework, deliver value to the C-suite, mobilize internal resources, and engage with customers using social media.
Check out this session from the record-breaking New Rules of Marketing Virtual Event to learn how to:
-Design framework for success
-Deliver value to the C-suite
-Engage with customers
-Mobilize internal resources
Focus on one social network to start, create an engaging cover photo that reflects your specialty, and use share buttons and hashtags to multiply shares and reach new audiences. Provide valuable tips through graphics and posts, credit others for their work, and develop relationships with influencers in your niche. Maintain a balance of helpful and promotional content to build successful engagement on social media.
The document discusses using a blog as part of a social media strategy. It notes that a blog can be a hub for social media by providing personal, timely content that engages supporters to interact and share. This builds the brand and improves search engine results while building a subscriber list. The document recommends using stories, images, breaking news, opinions, and calls to action in blog content. It also provides best practices such as inviting and moderating comments, using a simple branded design, encouraging sharing, and including images and keywords for search optimization. Finally, it briefly describes the Blogger platform and notes it is less robust than WordPress options.
Influencer Marketing Talk For Digital OlympusBuzzSumo
This document discusses influencer marketing and outreach. It defines an influencer as someone who has the ability to amplify content through sharing and linking. It recommends identifying influencers by finding heavily shared content and seeing who shared it, as well as finding authors of popular content. Influencers should have an engaged audience relevant to your product or service. The document provides tips on mapping your influencer landscape, creating an outreach list, and nurturing relationships with influencers over time by reviewing, sharing, and commenting on their content.
The document outlines an upcoming class schedule that includes topics on inbound marketing, SEO, social media tools, presentations, and personal branding. It then provides details on inbound marketing components like blogging, SEO, and social media. Specific blogging tips are listed, such as using various media types, asking for comments, and reusing content. SEO factors from Google's perspective are explained, including keyword usage, links, social signals, and click-through rates. Finally, various social media platforms are mentioned like Facebook, LinkedIn, and Twitter along with asking students to research additional tools for the next class.
The Fab Four: Beginning Social Media (Twitter, Facebook, Google+, LinkedIn)Miller Social Media
This document provides an overview of using social media for organizations. It discusses major platforms like Twitter, Facebook, LinkedIn, Google+, and YouTube. For each platform, it outlines stats, examples, and tips. The document emphasizes engaging audiences, sharing different types of content, and measuring results. It also notes the importance of having a communications strategy and connecting social media to other marketing efforts.
How to Be the Best Answer: Lee Odden and Steve RaysonBuzzSumo
Content Marketing Webinar presented by Steve Rayson of BuzzSumo and Lee Odden of Top Rank Marketing, a thorough discussion of how to create high performing content marketing
Primer on using social sharing to extend acn and personal awareness and reach.David Friedman
Based on a presentation I made to the Long Beach meeting of the All Cities Network. It shows how you can use a few prime social media tools like LinkedIn, Twitter, and Instagram to increase the awareness of ACN as well as build personal awareness and your own brand.
Social Media Template: Social Media Engagementsmartidealane
In this second part of the Smart Idea Lane's 5-part series on social media, we look at Social Media Engagement.
* What are you currently doing?
* What are the styles of posting?
* What are the types of media in social?
* When is the best time to post on your social media platform?
* A Facebook Reach cast study
* How can you start social media testing for reach, engagement and timing?
For more information, specifically the first episode in this series, check out the Smart Idea Lane at ( http://smartidealane.com/social-media-template-social-media-funnels/ ).
The Social Media Publishing Model for PublishersJoe Pulizzi
Presentation given by Joe Pulizzi at the Minnesota Magazine and Publishing Association. Covers 5 steps to leveraging social media and process changes to expand your online footprint as a publisher. Also includes other new ideas where leveraging social media tools can create new revenue opportunities.
This document outlines best practices for content marketing including research, amplification, and monitoring. For research, it recommends analyzing what content and formats resonate with audiences, current trends, and competitors' strategies. For amplification, it discusses gaining links, shares, and paid promotion, as well as identifying influencers. For monitoring, it suggests tracking content performance benchmarks over time, competitor publishing and mentions, and using alerts. The overall goal is creating valuable, relevant, and timely content to engage audiences.
Social Media For Government Blogging 101 PresentationSteve Radick
Blogs provide a tool for free expression and generating online communities with shared interests. They can be used for public relations and lead generation purposes. Government agencies are increasingly using social media like blogs to engage with constituents. Blogging involves real people sharing personal experiences and insights to engage others in thoughtful conversations. Organizations should start a blog to improve communications but only if it aligns with existing strategies and there is a clear need identified.
The document defines common Twitter terms like hashtags, mentions, retweets, and direct messages. It then provides tips for using Twitter effectively for business purposes, such as engaging customers through conversations and sharing unique content regularly. Resources for measuring Twitter success and finding trending topics are also referenced.
This document discusses social media strategy and planning. It outlines various social media platforms like Facebook, blogs, Twitter, and content sharing sites. It explains that social media can be used to get customer feedback, promote services, improve business reputation, and build relationships. The key is to understand business needs, target audiences, and goals for social media before developing a strategic plan for platforms, content, and engagement. Consulting services are also offered to help with planning, implementation, and training.
How to curate content for better engagementBuzzSumo
This document provides tips on how to curate content for more engagement. It discusses how content curation can help establish credibility, give opportunities to interact with audiences more often at lower cost, and provide blog topic ideas. It provides suggestions for curating content such as sharing links from other sites, creating saved content lists for easier reporting and future sharing, and showcasing others' work. It also discusses the importance of being ethical in giving credit and considering user-generated content and customers as resources.
Getting Started With Social Media For Business Pbs Case S Tudy & StrategyMarcus Vannini
This document provides an overview of getting started with social media and engaging audiences on various platforms. It recommends starting with an audience-focused strategy and choosing platforms where relevant communities already exist. Basic tips are given for using YouTube, Facebook, Twitter and Flickr to promote content, engage communities, find relevant discussions, and run contests. Consulting and tools are also offered to help organizations adopt social media best practices.
This document provides guidance on using social media for nonprofits. It discusses establishing goals for social media use, finding your target audience, creating a social media plan and schedule, best practices for engagement and content, and tools for measuring results. The key recommendations are to research your audience and goals, develop a content calendar, engage authentically with your community, and analyze metrics to determine if your efforts are successful.
This document provides 10 steps for running a successful campaign:
1. Set up a listening post to understand your target community.
2. Engage with your community before asking for support and define clear goals and metrics.
3. Inspire people with personal stories that create an emotional connection and motivate action.
4. Identify influential supporters and enlist them to spread the word about your cause.
Social media cheat sheet for businessesPrayukth K V
This document provides an introduction to using social media for business purposes. It outlines the most popular social media platforms including Facebook, Twitter, Pinterest, LinkedIn, Google+, and YouTube. It also describes popular social media management tools like Hootsuite and Sprout Social. Finally, it provides a 10 step process for developing an effective social media marketing strategy including aligning goals, creating a content calendar, listening to audiences, and evaluating performance.
Building and advancing my personal digital profile(full)Matthew Cheah
How to build your professional brand through digital means and advance your profile
- Completing your profile
- Share your thoughts
- Build your credibility
The Seven Archetypes for Winning Social Media EngagementBryan Merica
The document discusses 7 winning social media archetypes that can be used in an engagement strategy. It describes the archetypes of The Entertainer, The Analyst, The Reporter, The Curator, The Engager, The Mobilizer, and The Advertiser. Each archetype is defined by its personality, priorities for content, and tips for tools that can be used. The document advises to pick one lead archetype and two supporting archetypes to develop an effective content strategy for an organization's social media.
Ford Social Media Monitoring Measurement and CampaignsShane Gibson
This document discusses various types of return on investment (ROI) that can be achieved through social media, including reputation, risk reduction, client retention, efficiency, and business intelligence. It also lists tools that can be used to measure social media performance, such as Google Analytics, Hootsuite, and Postrank. Finally, it provides tips for identifying influencers and launching a successful social media campaign, including developing a launch plan that identifies goals and target audiences.
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
Ditch the suit and tie! Building your personal brand for business success isn't about stuffy titles or corner offices.
It's about becoming a magnetic force in your industry, the go-to expert that everyone wants to know and collaborate with. Imagine leads flowing in like clockwork, not because of some faceless company, but because YOU are the trusted authority. Ready to rewrite the rules of business success? Let's build your personal brand.
This document provides guidance on using various online communication channels for outreach, including social media, newsletters, blogs, and websites. It discusses why going viral on social media can help expand reach and engagement. Key benefits of social media mentioned include encouraging participation, conversation, and building awareness. Guidelines are provided on developing an effective social media presence and creating engaging content. Different social media platforms are compared and recommendations made for segmentation based on audience. Best practices are outlined for social media writing, incorporating marketing, and overcoming challenges.
Social Media Tips - How to Post Effectively and Engage a Wider Audienc eon Fa...TheoRuby
Are you looking to boost your presence on Facebook and drive more traffic to your website? Do you want to find new groups, pages, and communities to connect with and make social media work harder for you?
Discover new local groups to reach new customers and potential partners. Learn the best ways to maximise your post reach, get likes, shares and comments to make you stand out on Facebook.
Here is what you are going to learn during the session:
How to write a post that resonates with your audience
How to identify useful Facebook groups and pages that support your business
The importance of building your network on social media and connecting with the leaders in your niche
Free ways to grow your audience without the use of paid ads
The benefits of creating your own events to build your reach
The Fab Four: Beginning Social Media (Twitter, Facebook, Google+, LinkedIn)Miller Social Media
This document provides an overview of using social media for organizations. It discusses major platforms like Twitter, Facebook, LinkedIn, Google+, and YouTube. For each platform, it outlines stats, examples, and tips. The document emphasizes engaging audiences, sharing different types of content, and measuring results. It also notes the importance of having a communications strategy and connecting social media to other marketing efforts.
How to Be the Best Answer: Lee Odden and Steve RaysonBuzzSumo
Content Marketing Webinar presented by Steve Rayson of BuzzSumo and Lee Odden of Top Rank Marketing, a thorough discussion of how to create high performing content marketing
Primer on using social sharing to extend acn and personal awareness and reach.David Friedman
Based on a presentation I made to the Long Beach meeting of the All Cities Network. It shows how you can use a few prime social media tools like LinkedIn, Twitter, and Instagram to increase the awareness of ACN as well as build personal awareness and your own brand.
Social Media Template: Social Media Engagementsmartidealane
In this second part of the Smart Idea Lane's 5-part series on social media, we look at Social Media Engagement.
* What are you currently doing?
* What are the styles of posting?
* What are the types of media in social?
* When is the best time to post on your social media platform?
* A Facebook Reach cast study
* How can you start social media testing for reach, engagement and timing?
For more information, specifically the first episode in this series, check out the Smart Idea Lane at ( http://smartidealane.com/social-media-template-social-media-funnels/ ).
The Social Media Publishing Model for PublishersJoe Pulizzi
Presentation given by Joe Pulizzi at the Minnesota Magazine and Publishing Association. Covers 5 steps to leveraging social media and process changes to expand your online footprint as a publisher. Also includes other new ideas where leveraging social media tools can create new revenue opportunities.
This document outlines best practices for content marketing including research, amplification, and monitoring. For research, it recommends analyzing what content and formats resonate with audiences, current trends, and competitors' strategies. For amplification, it discusses gaining links, shares, and paid promotion, as well as identifying influencers. For monitoring, it suggests tracking content performance benchmarks over time, competitor publishing and mentions, and using alerts. The overall goal is creating valuable, relevant, and timely content to engage audiences.
Social Media For Government Blogging 101 PresentationSteve Radick
Blogs provide a tool for free expression and generating online communities with shared interests. They can be used for public relations and lead generation purposes. Government agencies are increasingly using social media like blogs to engage with constituents. Blogging involves real people sharing personal experiences and insights to engage others in thoughtful conversations. Organizations should start a blog to improve communications but only if it aligns with existing strategies and there is a clear need identified.
The document defines common Twitter terms like hashtags, mentions, retweets, and direct messages. It then provides tips for using Twitter effectively for business purposes, such as engaging customers through conversations and sharing unique content regularly. Resources for measuring Twitter success and finding trending topics are also referenced.
This document discusses social media strategy and planning. It outlines various social media platforms like Facebook, blogs, Twitter, and content sharing sites. It explains that social media can be used to get customer feedback, promote services, improve business reputation, and build relationships. The key is to understand business needs, target audiences, and goals for social media before developing a strategic plan for platforms, content, and engagement. Consulting services are also offered to help with planning, implementation, and training.
How to curate content for better engagementBuzzSumo
This document provides tips on how to curate content for more engagement. It discusses how content curation can help establish credibility, give opportunities to interact with audiences more often at lower cost, and provide blog topic ideas. It provides suggestions for curating content such as sharing links from other sites, creating saved content lists for easier reporting and future sharing, and showcasing others' work. It also discusses the importance of being ethical in giving credit and considering user-generated content and customers as resources.
Getting Started With Social Media For Business Pbs Case S Tudy & StrategyMarcus Vannini
This document provides an overview of getting started with social media and engaging audiences on various platforms. It recommends starting with an audience-focused strategy and choosing platforms where relevant communities already exist. Basic tips are given for using YouTube, Facebook, Twitter and Flickr to promote content, engage communities, find relevant discussions, and run contests. Consulting and tools are also offered to help organizations adopt social media best practices.
This document provides guidance on using social media for nonprofits. It discusses establishing goals for social media use, finding your target audience, creating a social media plan and schedule, best practices for engagement and content, and tools for measuring results. The key recommendations are to research your audience and goals, develop a content calendar, engage authentically with your community, and analyze metrics to determine if your efforts are successful.
This document provides 10 steps for running a successful campaign:
1. Set up a listening post to understand your target community.
2. Engage with your community before asking for support and define clear goals and metrics.
3. Inspire people with personal stories that create an emotional connection and motivate action.
4. Identify influential supporters and enlist them to spread the word about your cause.
Social media cheat sheet for businessesPrayukth K V
This document provides an introduction to using social media for business purposes. It outlines the most popular social media platforms including Facebook, Twitter, Pinterest, LinkedIn, Google+, and YouTube. It also describes popular social media management tools like Hootsuite and Sprout Social. Finally, it provides a 10 step process for developing an effective social media marketing strategy including aligning goals, creating a content calendar, listening to audiences, and evaluating performance.
Building and advancing my personal digital profile(full)Matthew Cheah
How to build your professional brand through digital means and advance your profile
- Completing your profile
- Share your thoughts
- Build your credibility
The Seven Archetypes for Winning Social Media EngagementBryan Merica
The document discusses 7 winning social media archetypes that can be used in an engagement strategy. It describes the archetypes of The Entertainer, The Analyst, The Reporter, The Curator, The Engager, The Mobilizer, and The Advertiser. Each archetype is defined by its personality, priorities for content, and tips for tools that can be used. The document advises to pick one lead archetype and two supporting archetypes to develop an effective content strategy for an organization's social media.
Ford Social Media Monitoring Measurement and CampaignsShane Gibson
This document discusses various types of return on investment (ROI) that can be achieved through social media, including reputation, risk reduction, client retention, efficiency, and business intelligence. It also lists tools that can be used to measure social media performance, such as Google Analytics, Hootsuite, and Postrank. Finally, it provides tips for identifying influencers and launching a successful social media campaign, including developing a launch plan that identifies goals and target audiences.
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
Ditch the suit and tie! Building your personal brand for business success isn't about stuffy titles or corner offices.
It's about becoming a magnetic force in your industry, the go-to expert that everyone wants to know and collaborate with. Imagine leads flowing in like clockwork, not because of some faceless company, but because YOU are the trusted authority. Ready to rewrite the rules of business success? Let's build your personal brand.
This document provides guidance on using various online communication channels for outreach, including social media, newsletters, blogs, and websites. It discusses why going viral on social media can help expand reach and engagement. Key benefits of social media mentioned include encouraging participation, conversation, and building awareness. Guidelines are provided on developing an effective social media presence and creating engaging content. Different social media platforms are compared and recommendations made for segmentation based on audience. Best practices are outlined for social media writing, incorporating marketing, and overcoming challenges.
Social Media Tips - How to Post Effectively and Engage a Wider Audienc eon Fa...TheoRuby
Are you looking to boost your presence on Facebook and drive more traffic to your website? Do you want to find new groups, pages, and communities to connect with and make social media work harder for you?
Discover new local groups to reach new customers and potential partners. Learn the best ways to maximise your post reach, get likes, shares and comments to make you stand out on Facebook.
Here is what you are going to learn during the session:
How to write a post that resonates with your audience
How to identify useful Facebook groups and pages that support your business
The importance of building your network on social media and connecting with the leaders in your niche
Free ways to grow your audience without the use of paid ads
The benefits of creating your own events to build your reach
This document discusses microblogging and content creation/sharing strategies for social media marketing. It begins with an overview of microblogging, focusing on Twitter, and provides tips for using it to build brands and engage in conversations. It then discusses developing an effective content strategy, including determining appropriate formats, types, platforms and goals for content. It also outlines best practices for crafting tweets and engaging audiences on Twitter. The key aspects covered are using microblogging like Twitter to convey information and start discussions, as well as creating and distributing valuable content across multiple channels to achieve marketing objectives.
Online communication channels and how social media working now days. Best way to do digital marketing with the selection of correct audience and approachable social sides. Don't forget to follow 3E's of marketing for positive response.
Intro to social media for nonprofits, focusing on benefits to using social media and 4 keys to success. Given at Google Cambridge as part of HandsOnTech Boston workshop series 3/6/13. Presented by David Crowley, Social Capital Inc. President & Founder
This presentation provides an introduction to social media channels. It will examine the importance of social media and how to use platforms such as Facebook, Twitter and LinkedIn successfully. It will explore the main principles of social media, and how it can be used by organisations to transform their marketing communications. The area of social media monitoring and risk will also be examined along with some practical advice on how to successfully protect your organisation's reputation online.
This document provides an overview of a workshop on using social media for public health professionals. It begins with the presenter's background in using social networking to connect people to community information. Examples are given of the presenter's social media presence and successes using these platforms. The rest of the document focuses on explaining why social media is important for reaching people, giving statistics on usage, and outlining best practices for using platforms like Facebook and Twitter. Tips are provided for setting goals, engaging constituents, positioning as an expert, and leveraging features of each platform like photos on Facebook and mentions on Twitter.
Unlocking the Secrets to Free Traffic Generation A 20-Day Challenge.pdfBurtm10
"Unlocking the Secrets to Free Traffic Generation: A 20-Day Challenge" provides a comprehensive guide to attracting website visitors without spending money. It covers leveraging social media, crafting engaging content, mastering SEO, engaging in forums, collaborating with influencers, budget email marketing, and monetising traffic. The challenge aims to equip readers with practical strategies to grow their website's traffic and convert visitors into revenue.
This document provides an overview of social media and strategies for businesses to utilize social media. It introduces social media and its benefits for businesses, including increasing customer base, generating leads, and driving sales. It then outlines a 7 step strategy for an effective social media presence, including having passion and goals, listening, producing content, setting up outposts on platforms like Facebook and Twitter, distributing content, and monitoring results. Key recommendations include focusing on quality content, engaging with customers, and regularly reviewing social media goals and strategies.
How to Grow Your Twitter Following Organically with Valuable Content.pdfSocially Savvy
In a world where social media platforms dominate our daily lives, Twitter stands out as a powerful and influential platform for connecting with like-minded individuals, sharing thoughts, and even promoting your brand or business. Whether you're an aspiring influencer, a business owner, or simply someone who wants to expand their digital footprint, the number of followers you have on Twitter can make a significant difference.
But here's the catch: while it's tempting to seek quick fixes, shortcuts, or even resort to buying followers, the key to building a meaningful and engaged Twitter following lies in doing it organically, through the creation and sharing of valuable content.
In this blog, we're going to delve deep into the art of cultivating a Twitter following that not only grows steadily but also consists of genuinely interested and engaged followers. We'll explore the strategies, tips, and tactics that can help you harness the full potential of this dynamic platform, all while maintaining authenticity and integrity.
Building and growing your online communityDerek Rice
This document provides guidance on building and growing an online community. It discusses common building blocks for online communities and why businesses need them. It recommends researching target audiences, influencers, and relevant topics. Community managers should be friendly, articulate, and knowledgeable. The document outlines launching a community by setting goals, seeding initial content, and inviting target audiences. It stresses the importance of ongoing engagement, responding promptly to feedback, and adapting the community based on what resonates with members. The overall message is that online communities require an audience-centric approach focused on conversation and participation.
This document summarizes a workshop on using social media for public health professionals. The agenda includes an overview of the benefits of platforms like Facebook and Twitter, planning best practices for social media use, and hands-on demonstrations of Facebook and Twitter. The presenter discusses his organization's experience using social media to engage people and strengthen relationships. He provides tips and cautions for using different social platforms and emphasizes engaging audiences through photos, videos, and interactions on Facebook and Twitter.
This document provides tips for growing traffic to a blog. It recommends choosing a clear niche and target audience. Content should be compelling through brevity, graphics, questions, and regular posting. Headlines should be short, draw readers in, and provoke curiosity. Links and comments help build relationships and authority. Guest blogging, contests, webinars, social media sharing and promotion can increase visibility and engagement. The keys to success are to keep blogging, promoting, and engaging with readers.
This document outlines a proposed digital marketing strategy for SRDT Pvt. Ltd. It discusses using social media like Facebook, Twitter, LinkedIn, and Pinterest to increase brand awareness, engage customers, and drive traffic to the company's website. The strategy involves determining key objectives, audiences, and platforms. It also provides tips for creating engaging content and increasing follower bases across different social networks. Regular posting, contests, hashtags and engaging with influencers are some methods discussed to optimize the company's social media presence.
The document discusses the benefits and strategies for using online communication channels and social media. It provides tips for choosing the appropriate social media platform based on the target audience. An example is given of how Dacia, a car company, used Facebook ads successfully for lead generation. The key aspects discussed include identifying goals, segmenting audiences, creating engaging content, and measuring results. Overall, the document presents best practices for developing an effective social media presence and integrating it with other communication strategies.
This document summarizes a workshop on using social media for public health professionals. It discusses the benefits of platforms like Facebook and Twitter, and provides tips on planning and engagement. Key advice includes posting photos and videos on Facebook, using hashtags on Twitter, engaging others through retweets and mentions, and scheduling posts throughout the day. The workshop also provides resources on using social media for public health campaigns and general social media articles and links.
11 Ways to Get More Visibility in the LinkedIn News FeedStephanie Sammons
Grab your FREE TIP SHEET: 9 QUICK TIPS TO BOOST YOUR LINKEDIN INFLUENCE ==> http://www.stephaniesammons.com/linkedin-influence-free-tip-sheet
LinkedIn wants to display status updates in the news feed that are relevant and personalized to each member. If you want your status updates to be seen by your connections and beyond, you will need to be more strategic about your sharing.
These 11 suggestions can help increase the visibility of your LinkedIn status updates!
Crawl Budget and Crawl limit; important considerationsAbhishek Mitra
The amount of pages or URLs that a search engine bot, sometimes referred to as a crawler or spider, is willing to crawl on a website over a given time frame, usually within a day, is referred to as the crawl budget.
Search engines allot a limited amount of this resource to every website, taking into account a number of variables such as the website's relevancy, authority, and past crawl patterns.
In this presentation, I have mentioned why getting content topics from your sales team is required to boost your SEO efforts. Feedbacks from the sales team are important for amping up your content efforts.
In this presentation, I have listed the most important keyword research tools. you can use these tools to conduct excellent keyword research for all your content.
In this presentation, I have explained why you should include some questions from the Google Search FAQ section in your FAQs and how it would contribute to SEO.
In this presentation, I have explained why the number of inbound links should be more than outbound links on your website. it is much wiser to gain authority from others than pass on your authority.
In this presentation, I have explained why you should consider creating a content referral program. After all high ranks mean more traffic meaning more business.
In this presentation, I have explained why refreshing your content periodically is important and how it helps in the SEO of your website. Refreshing is particularly important when you have a large chunk of content and many of the pages have little or no ranks.
In this presentation, I have mentioned why the footer of your website is an important place and why you should use it for SEO purposes. After all, a footer is even crawled by the bot while searching your website. So, why to leave that opportunity?
In this presentation, I have mentioned why focussing on image search is important for boosting your SEO efforts.19% of the search queries on Google returns images.
In this presentation, I have explained why optimizing your site for voice search is a must for boosting your SEO efforts. I have also listed multiple stats and facts to justify the need for Voice Search optimisation.
In this presentation, I have mentioned how structured data markup can boost your SEO and help in the ranking of your website. Various relevant references have been listed out for in-depth understanding of structured data markup
In this presentation, I have mentioned the types of keywords to be used at different phases of SEO of your website. This would help to rank with little effort and without losing your investment.
In this presentation, I have explained how you can amp up your SEO effectiveness with a bunch of long-tail keywords, covering maximum types of queries around a search intent.
The document outlines the key stages in an effective content creation process:
1. Determine your business objectives and unique selling proposition. Identify what your business excels at compared to competitors.
2. Conduct persona studies to understand customer needs and expectations.
3. Build internal capacity for sustained content efforts by hiring writers, designers, and SEO experts, and establishing systems for content management.
4. Ideate, conceptualize, and plan content strategies based on target audiences, platforms, and metrics to measure success.
In this presentation, I have explained why you should create a news section of your industry and have a specific dedicated section of your website for the same. I have also explained how it will help your brand grow and rank higher in SERP.
Factors affecting undergraduate students’ motivation at a university in Tra VinhAJHSSR Journal
ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to
investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors
affecting their motivation change toward English language learning of non-English-major students in the semester.
The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect
qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
General English at pre-intermediate level. They were chosen and divided into three groups of three members each
(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of
the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the
findings also inspired next research about motivation development in learning English process.
KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’
motivation.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
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The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...AJHSSR Journal
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
performance.
KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload
management
4. Posts FromThe Authority
Have you been through some influencer’s posts on LinkedIn?
Aside from seasoned insights, his posts would be engaged
more because of his authority in the niche.
What I meant to say that if you have gained an influencer
status, your posts are more likely to be engaged and liked.
5. Excellent Design
We all know that excellent design lets the content bloom
attracting readers to engage more with the content of the
post.
Visual value is a highly rated factor when it comes to social
media posts.
6. High-Value Content
Researched content, arising from meticulous surveys,
researches coupled with in-depth insights always drives
higher engagement.
7. User Interest Content
Out of all the content you publish through social media posts, you would find certain types
of content that are experiencing more engagement.
These are the user interest content. Rather than posting what you feel is desirable, let the
user guide you in selecting the desirable.
Create a list of high engagement topics or content on your platform. Work on those types
and post them frequently. Observe the trends, the most talked topics, specific areas
where your network is searching for information.
8. Newsjacking Social Media Posts
Catering to what is kicking in the public mind is the best way
to garner attention for your posts.
You need to understand what the audience is feeling in
general about some issues in the news and capitalize on these
emotional attributes.
9.
10. PostsThat Provide Some Challenge
Some posts which need user interaction and challenge the wit
and ability of readers are generally more engaged with.
It may be some kind of riddle, puzzles, or something that the
user has to work on.
11. Posts with high, informative, and interesting
video embedded.
Highly interesting videos embedded in posts increase its Click through
rate and make it more shareable.
The audio-visual factor in posts always has higher reception.