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What works in social media posts?
Image: Prateek Katyal
WHAT WORKS IN SOCIAL
MEDIA POSTS?
Why is it that some social media posts are highly
commented upon, gain likes, shares and others, while
other posts even fail to elicit a comment?
I CameTo KnowWHY
Posts FromThe Authority
 Have you been through some influencer’s posts on LinkedIn?
Aside from seasoned insights, his posts would be engaged
more because of his authority in the niche.
 What I meant to say that if you have gained an influencer
status, your posts are more likely to be engaged and liked.
Excellent Design
 We all know that excellent design lets the content bloom
attracting readers to engage more with the content of the
post.
 Visual value is a highly rated factor when it comes to social
media posts.
High-Value Content
 Researched content, arising from meticulous surveys,
researches coupled with in-depth insights always drives
higher engagement.
User Interest Content
 Out of all the content you publish through social media posts, you would find certain types
of content that are experiencing more engagement.
 These are the user interest content. Rather than posting what you feel is desirable, let the
user guide you in selecting the desirable.
 Create a list of high engagement topics or content on your platform. Work on those types
and post them frequently. Observe the trends, the most talked topics, specific areas
where your network is searching for information.
Newsjacking Social Media Posts
 Catering to what is kicking in the public mind is the best way
to garner attention for your posts.
 You need to understand what the audience is feeling in
general about some issues in the news and capitalize on these
emotional attributes.
PostsThat Provide Some Challenge
 Some posts which need user interaction and challenge the wit
and ability of readers are generally more engaged with.
 It may be some kind of riddle, puzzles, or something that the
user has to work on.
Posts with high, informative, and interesting
video embedded.
 Highly interesting videos embedded in posts increase its Click through
rate and make it more shareable.
 The audio-visual factor in posts always has higher reception.

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What works in social media posts?

  • 1. What works in social media posts? Image: Prateek Katyal WHAT WORKS IN SOCIAL MEDIA POSTS?
  • 2. Why is it that some social media posts are highly commented upon, gain likes, shares and others, while other posts even fail to elicit a comment?
  • 4. Posts FromThe Authority  Have you been through some influencer’s posts on LinkedIn? Aside from seasoned insights, his posts would be engaged more because of his authority in the niche.  What I meant to say that if you have gained an influencer status, your posts are more likely to be engaged and liked.
  • 5. Excellent Design  We all know that excellent design lets the content bloom attracting readers to engage more with the content of the post.  Visual value is a highly rated factor when it comes to social media posts.
  • 6. High-Value Content  Researched content, arising from meticulous surveys, researches coupled with in-depth insights always drives higher engagement.
  • 7. User Interest Content  Out of all the content you publish through social media posts, you would find certain types of content that are experiencing more engagement.  These are the user interest content. Rather than posting what you feel is desirable, let the user guide you in selecting the desirable.  Create a list of high engagement topics or content on your platform. Work on those types and post them frequently. Observe the trends, the most talked topics, specific areas where your network is searching for information.
  • 8. Newsjacking Social Media Posts  Catering to what is kicking in the public mind is the best way to garner attention for your posts.  You need to understand what the audience is feeling in general about some issues in the news and capitalize on these emotional attributes.
  • 9.
  • 10. PostsThat Provide Some Challenge  Some posts which need user interaction and challenge the wit and ability of readers are generally more engaged with.  It may be some kind of riddle, puzzles, or something that the user has to work on.
  • 11. Posts with high, informative, and interesting video embedded.  Highly interesting videos embedded in posts increase its Click through rate and make it more shareable.  The audio-visual factor in posts always has higher reception.

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