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SEO HACK 5
USE STRUCTURED DATA MARKUP
“Structured data is the markup that helps search engines understand how to interpret and
display the content.
The site Schema.org contains a standardardized list of markup that the major search engines —
Google, Bing, Yahoo and Yandex — have collectively agreed to support.”
HOW STRUCTURED DATA BOOSTS
YOUR SEO?
• Structured data helps the search engines understand better what your content
is about.
• Hence, it helps you gain on relevancy signal of ranking on Search
According to Google
(https://developers.google.com/search/docs/advanced/structured-data/intro-structured-data)
“ Google Search works hard to understand the content of a page. You can help us
by providing explicit clues about the meaning of a page to Google by including
structured data on the page.
Structured data is a standardized format for providing information about a page
and classifying the page content; for example, on a recipe page, what are the
ingredients, the cooking time and temperature, the calories, and so on.”
“ Google uses structured data that it finds on the web to understand the content of the page, as
well as to gather information about the web and the world in general.”
For example, here is a JSON-LD structured data snippet that might appear on a recipe page,
describing the title of the recipe, the author of the recipe, and other details:
<html>
<head>
<title>Party Coffee Cake</title>
<script type="application/ld+json">
{
"@context": "https://schema.org/",
"@type": "Recipe",
"name": "Party Coffee Cake",
"author": {
"@type": "Person",
"name": "Mary Stone"
},
"datePublished": "2018-03-10",
"description": "This coffee cake is awesome and perfect for parties.",
"prepTime": "PT20M"
</script>
</head>
<body>
<h2>Party coffee cake recipe</h2>
<p>
<i>by Mary Stone, 2018-03-10</i>
</p>
<p>
This coffee cake is awesome and perfect for parties.
</p>
<p>
Preparation time: 20 minutes
</p>
</body>
</html>
EXAMPLE
References
• https://developers.google.com/search/docs/advanced/structured-
data/intro-structured-data
• https://yoast.com/what-is-structured-data/
• https://moz.com/blog/structured-data-for-seo-1
• https://www.searchenginejournal.com/introduction-to-structured-
data/381451/
•THANK YOU

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Seo Tip 5

  • 2. USE STRUCTURED DATA MARKUP “Structured data is the markup that helps search engines understand how to interpret and display the content. The site Schema.org contains a standardardized list of markup that the major search engines — Google, Bing, Yahoo and Yandex — have collectively agreed to support.”
  • 3. HOW STRUCTURED DATA BOOSTS YOUR SEO? • Structured data helps the search engines understand better what your content is about. • Hence, it helps you gain on relevancy signal of ranking on Search
  • 4. According to Google (https://developers.google.com/search/docs/advanced/structured-data/intro-structured-data) “ Google Search works hard to understand the content of a page. You can help us by providing explicit clues about the meaning of a page to Google by including structured data on the page. Structured data is a standardized format for providing information about a page and classifying the page content; for example, on a recipe page, what are the ingredients, the cooking time and temperature, the calories, and so on.”
  • 5. “ Google uses structured data that it finds on the web to understand the content of the page, as well as to gather information about the web and the world in general.” For example, here is a JSON-LD structured data snippet that might appear on a recipe page, describing the title of the recipe, the author of the recipe, and other details:
  • 6. <html> <head> <title>Party Coffee Cake</title> <script type="application/ld+json"> { "@context": "https://schema.org/", "@type": "Recipe", "name": "Party Coffee Cake", "author": { "@type": "Person", "name": "Mary Stone" }, "datePublished": "2018-03-10", "description": "This coffee cake is awesome and perfect for parties.", "prepTime": "PT20M" </script> </head> <body> <h2>Party coffee cake recipe</h2> <p> <i>by Mary Stone, 2018-03-10</i> </p> <p> This coffee cake is awesome and perfect for parties. </p> <p> Preparation time: 20 minutes </p> </body> </html> EXAMPLE
  • 7. References • https://developers.google.com/search/docs/advanced/structured- data/intro-structured-data • https://yoast.com/what-is-structured-data/ • https://moz.com/blog/structured-data-for-seo-1 • https://www.searchenginejournal.com/introduction-to-structured- data/381451/