In this presentation, I have mentioned why focussing on image search is important for boosting your SEO efforts.19% of the search queries on Google returns images.
In this presentation, I have explained why optimizing your site for voice search is a must for boosting your SEO efforts. I have also listed multiple stats and facts to justify the need for Voice Search optimisation.
Grant Munro (Speaker) Senior Vice President, Shutterstock Custom, Shutterstock
With increased digital media consumption, comes increased expectations. Brands are challenged on a daily basis to share engaging visual media across all social channels. In this imagery-driven environment, we have seen video come out on top as the most valued type of content. While video is expected to continue to grow, another major consideration is the increased importance of personalization. Personalization requires brands to look at content differently. How do you scale the required content while meeting the personalization needs that brands are looking for? This talk will discuss strategies that brands are using to localize and personalize content as it becomes an increasingly crucial element of consumer engagement and loyalty.
Patrick Dolan (Speaker) President & COO, IAB
In February the IAB released its second annual “IAB 250 Direct Brands to Watch” report identifying the top direct-to-consumer brands that are disrupting their industries and driving positive change in the U.S. consumer economy. This session will provide a deep dive into the report’s findings including emerging trends in marketing, advertising and data usage as well as ways traditional brands can leverage new techniques to drive growth.
In this presentation, I have explained why optimizing your site for voice search is a must for boosting your SEO efforts. I have also listed multiple stats and facts to justify the need for Voice Search optimisation.
Grant Munro (Speaker) Senior Vice President, Shutterstock Custom, Shutterstock
With increased digital media consumption, comes increased expectations. Brands are challenged on a daily basis to share engaging visual media across all social channels. In this imagery-driven environment, we have seen video come out on top as the most valued type of content. While video is expected to continue to grow, another major consideration is the increased importance of personalization. Personalization requires brands to look at content differently. How do you scale the required content while meeting the personalization needs that brands are looking for? This talk will discuss strategies that brands are using to localize and personalize content as it becomes an increasingly crucial element of consumer engagement and loyalty.
Patrick Dolan (Speaker) President & COO, IAB
In February the IAB released its second annual “IAB 250 Direct Brands to Watch” report identifying the top direct-to-consumer brands that are disrupting their industries and driving positive change in the U.S. consumer economy. This session will provide a deep dive into the report’s findings including emerging trends in marketing, advertising and data usage as well as ways traditional brands can leverage new techniques to drive growth.
Know Your Advertiser: Fighting Fake Ads with Common Sense and Artificial Inte...MediaPost
The fight against political intervention is a multi-dimensional effort that spans across both business and technology domains. While real-time detection of ads that intend to disseminate false information is a requirement, platforms like Facebook and Google have overlooked a critical weapon in the larger fight: knowing their advertiser. As an ad technology company, DeepIntent has designed the first programmatic verification solution, called Verified Ads, as a robust method that detects the questionable or malicious advertisers that are behind the ads that are ravaging our nation's political consciousness.
Not All Data Is Created Equal: Using Self-Declared Insights to Drive Targetin...MediaPost
Data took center stage in the 2016 election cycle as questions and concerns about data-driven targeting became a focal point. With the abundance of data available today, political strategists need to know what information is best for reaching voters at scale. At Fluent, we believe that the most powerful insights are derived from the voters themselves. In today’s session, attendees will learn about how our unique data assets can help them not only target voters but also engage and mobilize them.
At Criteo, we’re proud to be at the forefront of rapidly changing commerce trends. Our direct relationships with over 17,000 advertisers and thousands of publishers allow us to watch emerging trends unfold and share valuable insights with you.
In our just-published Commerce and Digital Marketing Outlook 2018 guide, we’re excited to share our findings on how marketers are embracing the rise of voice shopping and how it’s more important than ever to connect offline-to-online sales.
We also dive into the new age of data protections as well as the data-collaboration imperative. There are some big shifts ahead of us in 2018, but we’re confident that we can help retailers and marketers stay ahead of challenges and make the most of the opportunities in 2018 and beyond. Happy New Year!
Taming the Big Data Beast to Drive More Internet SalesVickie Gibbs
Big data is a term that is thrown around quite a bit. But what is it and how can it help you drive more Internet sales from your website? This presentation will break down what metrics to track and how to improve 3 specific areas: driving the right traffic to your website, converting more visitors to leads on your website, and closing more internet leads to sales.
Criteo Commerce & Digital Marketing Outlook 2019Criteo
At the end of every year, Criteo releases our big predictions for the year ahead. It’s a great time to reflect on what’s starting to emerge and what we expect to happen across the digital marketing landscape. For 2019, we thought through some of the major trends we've already started to see.
What a Digital Team Should Look Like in 2018MediaPost
In the last decade, the digital landscape has shifted dramatically and political organizations have had two choices: to stay nimble or be left behind. DNC Chief Mobilization Officer Caitlin Mitchell will share insights and recent work from the newly created DNC Mobilization team, which combines the former digital and direct marketing teams into a people-first innovation hub and integrates digital into everything the DNC does from organizing to messaging to fundraising.
What’s Up with Google? Is it about who has the best content or who has the bi...David Clemen
A lot of changes to Google's search results pages have really accelerated the past few months from Google keeping more traffic in the search results to more real estate being given to paid ads, and more. This is leading many marketing departments to wonder if going after organic search results is even worth the time or money anymore. Have we reached a tipping point?
Some things that will be covered include:
- Overview of how the search landscape has changed over the years.
- The change in the relationship between Google and Business Owners
- What are some of the possible reasons behind these changes?
- With all these changes where are the opportunities for you?
- And more!
In the Real Estate in a Digital Age report, NAR examine the process home buyers go through in the initial online search and how REALTORS® are connecting with customers in the digital space.
Source: https://www.nar.realtor/reports/real-estate-in-a-digital-age
Global Social Gaming Market is Estimated to Reach $36.7 Billion by 2024, Says...Priya sharma
Global Social Gaming Market is estimated to reach $36.7 Billion by 2024; growing at a CAGR of 15.2% from 2016 to 2024. Social games are internet-based games that require social interaction with other players of same online group.
2015 Digital Marketing - Digital Trends 2015 - Technology & Life Trends & ReportTaner Ozçelik
2015 Digital Marketing - Digital Trends 2015 - Technology & Life Trends & Report
Top 15 Digital Trends 2015 - Quick View Digital Marketing Trends & Report
1- Digital Privacy
2- Digital Security
3- Biometric Marketing
4- İntelligent Drones
5- Virtual Reality
6- Robot World
7- Modular Mobile
8- Digital Money
9- Digital Payments
10 Sharing Economy
11- Mobile Wallets
12- Batteries
13- Digital Detox
14- E-ink
15- Tinderization
2018 Hunters Extravaganza Digital Marketing CampaignDillon Brown
For the 2018 Hunters Extravaganza, presented by the Texas Trophy Hunters Association, we made a significant investment in digital marketing and advertising to drive awareness and attendance. Here are the results of our digital campaign.
This talk took place at Bristol University on 30th April 2019.
In this talk, we will present different components of a digital marketing campaign and their impact on business. We will introduce elements of Brand Awareness, Social Media, Pay-Per-Click (PPC) campaigns and, especially, advantages of SEO (Search Engine Optimisation). We will also look at the examples of user behaviour and perception in terms of a company's digital marketing activities.
Learn about what small businesses are planning to do in 2020 and what marketing channels they think are worth the investment. Check out the original report of this small business data: https://visualobjects.com/digital-marketing/small-business-statistics-2020.
Know Your Advertiser: Fighting Fake Ads with Common Sense and Artificial Inte...MediaPost
The fight against political intervention is a multi-dimensional effort that spans across both business and technology domains. While real-time detection of ads that intend to disseminate false information is a requirement, platforms like Facebook and Google have overlooked a critical weapon in the larger fight: knowing their advertiser. As an ad technology company, DeepIntent has designed the first programmatic verification solution, called Verified Ads, as a robust method that detects the questionable or malicious advertisers that are behind the ads that are ravaging our nation's political consciousness.
Not All Data Is Created Equal: Using Self-Declared Insights to Drive Targetin...MediaPost
Data took center stage in the 2016 election cycle as questions and concerns about data-driven targeting became a focal point. With the abundance of data available today, political strategists need to know what information is best for reaching voters at scale. At Fluent, we believe that the most powerful insights are derived from the voters themselves. In today’s session, attendees will learn about how our unique data assets can help them not only target voters but also engage and mobilize them.
At Criteo, we’re proud to be at the forefront of rapidly changing commerce trends. Our direct relationships with over 17,000 advertisers and thousands of publishers allow us to watch emerging trends unfold and share valuable insights with you.
In our just-published Commerce and Digital Marketing Outlook 2018 guide, we’re excited to share our findings on how marketers are embracing the rise of voice shopping and how it’s more important than ever to connect offline-to-online sales.
We also dive into the new age of data protections as well as the data-collaboration imperative. There are some big shifts ahead of us in 2018, but we’re confident that we can help retailers and marketers stay ahead of challenges and make the most of the opportunities in 2018 and beyond. Happy New Year!
Taming the Big Data Beast to Drive More Internet SalesVickie Gibbs
Big data is a term that is thrown around quite a bit. But what is it and how can it help you drive more Internet sales from your website? This presentation will break down what metrics to track and how to improve 3 specific areas: driving the right traffic to your website, converting more visitors to leads on your website, and closing more internet leads to sales.
Criteo Commerce & Digital Marketing Outlook 2019Criteo
At the end of every year, Criteo releases our big predictions for the year ahead. It’s a great time to reflect on what’s starting to emerge and what we expect to happen across the digital marketing landscape. For 2019, we thought through some of the major trends we've already started to see.
What a Digital Team Should Look Like in 2018MediaPost
In the last decade, the digital landscape has shifted dramatically and political organizations have had two choices: to stay nimble or be left behind. DNC Chief Mobilization Officer Caitlin Mitchell will share insights and recent work from the newly created DNC Mobilization team, which combines the former digital and direct marketing teams into a people-first innovation hub and integrates digital into everything the DNC does from organizing to messaging to fundraising.
What’s Up with Google? Is it about who has the best content or who has the bi...David Clemen
A lot of changes to Google's search results pages have really accelerated the past few months from Google keeping more traffic in the search results to more real estate being given to paid ads, and more. This is leading many marketing departments to wonder if going after organic search results is even worth the time or money anymore. Have we reached a tipping point?
Some things that will be covered include:
- Overview of how the search landscape has changed over the years.
- The change in the relationship between Google and Business Owners
- What are some of the possible reasons behind these changes?
- With all these changes where are the opportunities for you?
- And more!
In the Real Estate in a Digital Age report, NAR examine the process home buyers go through in the initial online search and how REALTORS® are connecting with customers in the digital space.
Source: https://www.nar.realtor/reports/real-estate-in-a-digital-age
Global Social Gaming Market is Estimated to Reach $36.7 Billion by 2024, Says...Priya sharma
Global Social Gaming Market is estimated to reach $36.7 Billion by 2024; growing at a CAGR of 15.2% from 2016 to 2024. Social games are internet-based games that require social interaction with other players of same online group.
2015 Digital Marketing - Digital Trends 2015 - Technology & Life Trends & ReportTaner Ozçelik
2015 Digital Marketing - Digital Trends 2015 - Technology & Life Trends & Report
Top 15 Digital Trends 2015 - Quick View Digital Marketing Trends & Report
1- Digital Privacy
2- Digital Security
3- Biometric Marketing
4- İntelligent Drones
5- Virtual Reality
6- Robot World
7- Modular Mobile
8- Digital Money
9- Digital Payments
10 Sharing Economy
11- Mobile Wallets
12- Batteries
13- Digital Detox
14- E-ink
15- Tinderization
2018 Hunters Extravaganza Digital Marketing CampaignDillon Brown
For the 2018 Hunters Extravaganza, presented by the Texas Trophy Hunters Association, we made a significant investment in digital marketing and advertising to drive awareness and attendance. Here are the results of our digital campaign.
This talk took place at Bristol University on 30th April 2019.
In this talk, we will present different components of a digital marketing campaign and their impact on business. We will introduce elements of Brand Awareness, Social Media, Pay-Per-Click (PPC) campaigns and, especially, advantages of SEO (Search Engine Optimisation). We will also look at the examples of user behaviour and perception in terms of a company's digital marketing activities.
Learn about what small businesses are planning to do in 2020 and what marketing channels they think are worth the investment. Check out the original report of this small business data: https://visualobjects.com/digital-marketing/small-business-statistics-2020.
Location has been the foundation of establishing a business since day one. With consumers gravitating away from in-person experiences in favor of online interactions, we will discuss how a business can give themselves prime real estate digitally with a few key strategies being implemented. Ultimately each business wants to "Always Be Found, Always Be Chosen, and Be Easy to Work With."
According to Gartner, each year businesses see 1/5th of their marketing budgets go to waste due to inaccurate data and reporting that leads to ineffective marketing decisions and under-performing campaigns. In this presentation, we will guide you through a proven and efficient process that standardizes the tracking and measurement of marketing campaigns. By eliminating siloes, boosting productivity, and addressing existing and future data accuracy challenges, this approach ensures reliable insights that drive informed decisions and deliver higher marketing return on investment (ROI).
According to Gartner, each year businesses see 1/5th of their marketing budgets go to waste due to inaccurate data and reporting that leads to ineffective marketing decisions and under-performing campaigns. In this presentation, we will guide you through a proven and efficient process that standardizes the tracking and measurement of marketing campaigns. By eliminating siloes, boosting productivity, and addressing existing and future data accuracy challenges, this approach ensures reliable insights that drive informed decisions and deliver higher marketing return on investment (ROI).
Crawl Budget and Crawl limit; important considerationsAbhishek Mitra
The amount of pages or URLs that a search engine bot, sometimes referred to as a crawler or spider, is willing to crawl on a website over a given time frame, usually within a day, is referred to as the crawl budget.
Search engines allot a limited amount of this resource to every website, taking into account a number of variables such as the website's relevancy, authority, and past crawl patterns.
In this presentation, I have mentioned why getting content topics from your sales team is required to boost your SEO efforts. Feedbacks from the sales team are important for amping up your content efforts.
In this presentation, I have listed the most important keyword research tools. you can use these tools to conduct excellent keyword research for all your content.
In this presentation, I have explained why you should include some questions from the Google Search FAQ section in your FAQs and how it would contribute to SEO.
In this presentation, I have explained why the number of inbound links should be more than outbound links on your website. it is much wiser to gain authority from others than pass on your authority.
In this presentation, I have explained why you should consider creating a content referral program. After all high ranks mean more traffic meaning more business.
In this presentation, I have explained why refreshing your content periodically is important and how it helps in the SEO of your website. Refreshing is particularly important when you have a large chunk of content and many of the pages have little or no ranks.
In this presentation, I have mentioned why the footer of your website is an important place and why you should use it for SEO purposes. After all, a footer is even crawled by the bot while searching your website. So, why to leave that opportunity?
In this presentation, I have mentioned how structured data markup can boost your SEO and help in the ranking of your website. Various relevant references have been listed out for in-depth understanding of structured data markup
In this presentation, I have mentioned the types of keywords to be used at different phases of SEO of your website. This would help to rank with little effort and without losing your investment.
In this presentation, I have explained how you can amp up your SEO effectiveness with a bunch of long-tail keywords, covering maximum types of queries around a search intent.
In this presentation, I have explained the content creation process. I have also explained the various ways which would aid you in the process of forming your content plan
In this presentation, I have explained why you should create a news section of your industry and have a specific dedicated section of your website for the same. I have also explained how it will help your brand grow and rank higher in SERP.
In this presentation, I have explained the various KPIs for Content Marketing. You can use these KPIs for accessing the effectiveness of Content Marketing Campaigns within your organisation.
Empathizing for greater customer satisfactionAbhishek Mitra
In this presentation, I have explained why empathising is necessary for improved customer service. Not only that, the presentation also highlights various ways by which we can induct it into our customer service reps.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
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Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
2. FOCUS ON IMAGE
SEARCH
USE QUALITY, RELEVANT AND UNIQUE IMAGES,
INFOGRAPHICS AND PICTURES ON YOUR WEBSITES AND
BLOGS TO RANK FOR IMAGES ON SEARCH ENGINES.
3. IMAGE SEARCH STATISTICS
• Images are returned for 19% of search queries on Google
Source: https://www.socialmediatoday.com/news/why-visual-
search-will-be-one-of-the-biggest-digital-marketing-trends-of-
20/545999/
4. IMAGE SEARCH STATISTICS
• There are over 600 million visual searches on Pinterest each
month. Image-based Pinterest Ads have an 8.5% conversion rate,
and Pinterest is projected to clear $1 billion a year in ad revenue by
2020.
Source: https://www.socialmediatoday.com/news/why-visual-
search-will-be-one-of-the-biggest-digital-marketing-trends-of-
20/545999/
5. IMAGE SEARCH STATISTICS
• The image recognition market is expected to grow to $25.65
billion by 2019
Source: https://www.socialmediatoday.com/news/why-visual-
search-will-be-one-of-the-biggest-digital-marketing-trends-of-
20/545999/
6. IMAGE SEARCH STATISTICS
• By 2021, early adopter brands which redesign their websites to
support visual and voice search will increase digital commerce
revenue by 30%.
Source:https://www.socialmediatoday.com/news/why-visual-search-
will-be-one-of-the-biggest-digital-marketing-trends-of-20/545999/
7. • “The future of search will be about pictures rather than keywords,”
according to Pinterest CEO, Ben Silbermann.
Source: https://www.socialmediatoday.com/news/why-visual-
search-will-be-one-of-the-biggest-digital-marketing-trends-of-
20/545999/