What works in digital today?

•

9 likes•922 views

1. The document discusses strategies for using Facebook effectively in 2015, focusing on understanding your brand, creating different types of content like photos and videos, and using tools to schedule and analyze posts. 2. It notes that while awareness and engagement can increase through Facebook, businesses should not expect instant sales or trust. 3. The final sections recommend using Facebook groups and ads to drive traffic while organic reach on the platform continues to decline.

Marketing

What Works in Digital Today:
Facebook in 2015

What to expect
Awareness
Engagement
Popularisation

What NOT to expect
Instant sales
Instant trust
189 832 972 likes

The content
Calendar
Real time
Don’t overpost

What to expect
Awareness
Engagement
Popularisation
Why organic facebook
reach drops off
2012 2013 2014 2015
16%
9%
2.5%
?%

Native Facebook Videos Get More Reach Than Any Other
Type of Post

Resources:
insidefacebook.com
socialmediaexaminer.com

Mladen Borisov
mladen@traincamp.me
Thank you,
fellows!

While it’s true that simply using Facebook as a social media engagement tool is great for SEO, this is just a start. The truth is, there are so many businesses that have taken to social networking on the biggest social platform of them all, that this first step is no longer nearly enough. Creating a Facebook business page would have driven said business to the top of its industry just five years ago; today, it’s merely a welcome to the crowd.

How to set up an online brand building activity

Vikram Roy

Dallas Moore RecommendationJohn Immel

5 Great and Terrible Things About Being a Marketer

Andrea Fryrear

Facebook integrations

Design Theory

10 Tips to Boost Your LinkedIn Presence in 2021

Propel Guru

Why Aren’t Ya Blogging

Nathan Paul Davis

Make Your Mark With Social Media

Laura Gainor

What's hot

Content strategy

Steve Atkinson

Opening for TFMA - Aaron KahlowOnline Marketing Summit

Social media in learning and developmentPeter van Loevezijn

LinkedIn 5 New Features Of 2020 To Propel Your Outreach

Propel Guru

Social Media for the Events Industry - Beginners

Kelvin Newman

MFAA & Social media - Adelaide 20-03-2014

Lee Hopkins

SlideShare

rachelmw8

Social media strategy of amazon

Shelby Rubin

Refer and Earn Contest between Employees

Monalisa Chowdhury

Social Media - The Modern Golf Professionalgolfwebdesign

How to Embed a Facebook Post into your Blog

Catherine Heeg

Integrating digital technologies to re-engage with exisiting candidates and t...

Krishna De

Digital-Marketing-Strategy

Jalal Uddin Arif

Grow Nebraska Social Media Updated Version Nguestbf8a85e

2010 Grow Nebraska Social Media Updated Version N

Liz Martin

2010 grow nebraska social_media_updated_version_nmschlake

Social Network Advertising

hussein_fazal

Social Media Marketing

peacheydays

Facebook Marketing Overview & Proposal

Chakra Systems

Social Media Basics

SoMeGo

What's hot (20)

Content strategy

Opening for TFMA - Aaron Kahlow

Social media in learning and development

LinkedIn 5 New Features Of 2020 To Propel Your Outreach

Social Media for the Events Industry - Beginners

MFAA & Social media - Adelaide 20-03-2014

SlideShare

Social media strategy of amazon

Refer and Earn Contest between Employees

Social Media - The Modern Golf Professional

How to Embed a Facebook Post into your Blog

Integrating digital technologies to re-engage with exisiting candidates and t...

Digital-Marketing-Strategy

Grow Nebraska Social Media Updated Version N

2010 Grow Nebraska Social Media Updated Version N

2010 grow nebraska social_media_updated_version_n

Social Network Advertising

Social Media Marketing

Facebook Marketing Overview & Proposal

Social Media Basics

Similar to What works in digital today?

Integrating Social MediaSilver Square

Getting Social With Your Recruitment Brand - AMMA National Conference 2012

Typeset

Getting Social With Your Recruitment Brand

Mining Oil and Gas Jobs

Travel, Tweets & Trends: A Social Media Case Study

Shanna Smith

Social Media Trends 2015

Madalina Balaban

Small business best practices presentation - how to effectively market your ...

Nick Landers

Internet marketing in 2013 by Tomer Harel @ KeyScouts.com

Tomer Harel

Small Business Best Practices Presentation - How to Effectively Market you Bu...

Nick Landers

Solving the Content Marketer's ROI problem

Wolfgang Digital

Social Media And Your Business

David Lambert Tumwesigye

Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Conn...

chadconnally

The next level of internet marketingbrijesh pulaiya

Brick by Brick, Building a Solid Digital Media Strategy

Frithjof Petscheleit

Marketing 2.0: Bridging the Gap Between Seller and Buyer on the Social Web

Bernie Borges

Social media hacks for toastmasters

Vanessa Dal Busco

5 trends-every-cmo-should-know-august-2017

Ruhullah Raihan Alhusain

Original Contents by LinkedIn LinkedIn can be a valuable resource for those in senior management. Executives use LinkedIn to connect with peers, establish thought leadership, and grow their business. CMOs are leading by example on social media: the nearly 3 million CMOs on LinkedIn share more content, follow more companies, and participate in more discussion than the average member. If you’re ready to build your reputation and advocate for your brand, it’s time to get active on LinkedIn. This pocketbook highlights top 5 critical trends every CMO should know. Each research-backed trend is paired with tactical recommendations of: 1) what you can do to get ahead of the trend and, 2) how LinkedIn can help. We’ll wrap by highlighting your influential peers who are certainly worth following for inspiration

Digital marketing tools

AngelGuirado

Getting the Most Out of Your Website

Frederick Faulkner IV

5 “Must Know” Tips To Generate Buzz on YouTube

Hall_

The Convergence Imperative: Why Search Requires Social Media & PR To Be Succe...

Elasticity

Similar to What works in digital today? (20)

Integrating Social Media

Getting Social With Your Recruitment Brand - AMMA National Conference 2012

Getting Social With Your Recruitment Brand

Travel, Tweets & Trends: A Social Media Case Study

Social Media Trends 2015

Small business best practices presentation - how to effectively market your ...

Internet marketing in 2013 by Tomer Harel @ KeyScouts.com

Small Business Best Practices Presentation - How to Effectively Market you Bu...

Solving the Content Marketer's ROI problem

Social Media And Your Business

Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Conn...

The next level of internet marketing

Brick by Brick, Building a Solid Digital Media Strategy

Marketing 2.0: Bridging the Gap Between Seller and Buyer on the Social Web

Social media hacks for toastmasters

5 trends-every-cmo-should-know-august-2017

Digital marketing tools

Getting the Most Out of Your Website

5 “Must Know” Tips To Generate Buzz on YouTube

The Convergence Imperative: Why Search Requires Social Media & PR To Be Succe...

Recently uploaded

15 ideas and frameworks on the art of storytelling

Aatir Abdul Rauf

Digital Marketing Trends - Experts Insights on How

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How to Run Landing Page Tests On and Off Paid Social Platforms

VWO

Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion. This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights. The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation. The session will also cover data analysis techniques and criteria for graduating landing pages. In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.

SMM Cheap - No. 1 SMM panel in the world

smmpanel567

Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.

De-risk Your Digital Evolution - Hannah Grap

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.

Is AI-Generated Content the Future of Content Creation?

Cut-the-SaaS

Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability. Understanding AI-Generated Content: AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production. Key Benefits: Content Creation: Rapidly generate high-quality content for blogs, articles, and social media. Brainstorming: AI simulates conversations to inspire creative ideas. Research Assistance: Efficiently summarize and research information. Market Insights: The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market. Case Study: CNET’s AI Content Controversy: CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight. Benefits Across Industries: Marketing: Personalize content at scale and optimize engagement with predictive analytics. Publishing: Automate content creation for faster publication cycles. Education: Efficiently generate educational materials. Healthcare: Create accurate content for patients and professionals. Finance: Produce timely financial content for decision-making. Challenges and Ethical Considerations: Transparency: Disclose AI use to maintain trust. Bias: Address potential AI biases with diverse datasets. SEO: Ensure AI content meets SEO standards. Quality: Maintain high standards to prevent misinformation. Conclusion: AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries. Connect with Us: Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO

VWO

In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities. When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion. Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.

Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Secret to Engaging Modern Consumers: Journey Mapping and Personalization In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty. Key Takeaways: Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends

Monthly Social Media News Update May 2024

Andy Lambert

TL;DR. These are the three themes that stood out to us over the course of last month. 1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly. 2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth. 3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.

34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER

DeepakTripathi733493

5 Big Bets for 2024 - Jamie A. Lee, Stripes Co

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Metaverse Marketing in the Generation of the Internet - Eugene Capon

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin

BalmerLawrie

10 Videos Any Business Can Make Right Now! - Shelly Nathan

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

10 Video Ideas Any Business Can Make RIGHT NOW! You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session. Key Takeaways: How to use the Video Matrix How to use additional "Lenses" Where to source original video ideas

May 2024 - VBOUT Partners Meeting Group Session

Vbout.com

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way. Key Takeaways: 1. Real content is king 2. Find ways to show EEAT 3. Repurpose across all platforms

DMF Portfolio Piece Smart Goals - Artist Management.docx

TravisMalana

Winning local SEO in the Age of AI - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\ Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover