This document discusses integrating social media into marketing. It identifies the 4 main uses of social media as communication, branding, search engine optimization, and traffic boosting. It emphasizes the importance of knowing your audience, creating remarkable content, and using that content to engage and build relationships across social media platforms. Measurement of goals like sales, leads, or other metrics is also highlighted. The summary encourages determining key metrics, monitoring performance, and adjusting the social media strategy based on lessons learned.

1. Integrating social media

2. There are only 4 things social media is to your marketing: A communication tool A branding tool A SEO tool A traffic boosting tool That’s it!

3. So let’s talk basics

4. Know your audience

5. Where are they?

6. How will you measure? Determine what you want to measure. Sales? Leads? Subscriptions? Downloads? Entries?

7. Remarkable content

8. What do you do with it? Content makes the website go round Drive traffic on Twitter Content will draw them in Now what do you want them to do? Be useful in groups on LinkedIn Expand your brand’s reach on Facebook Sharing valuable content; yours and others Don’t forget video

9. WOM – Word of Mouth Marketing

10. Summary Remarkable content trumps anything else Engage and build relationships Decide what’s important and how you’ll measure it Monitor and adjust when necessary, learn from your trial and error

11. Connecting @silversquare on Twitter raquel@silversquareinc.com Facebook.com/graybox 317-576-8511 office line ask.silversquareinc.com – we’ll answer your toughest marketing questions