Getting the Most Out of Your Website

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This document summarizes a presentation about getting the most out of a website. The presentation discusses current challenges like smartphones and tablets changing user expectations, not having the right people managing the website, and not understanding the full digital ecosystem. It also covers managing expectations by understanding what users want from websites today. Finally, it discusses how to improve a website through developing a strategy, aligning content to the audience, integrating tools, designing for all devices, and measuring performance.

Technology

Getting the Most Out of Your
Website
IOLTA Workshops
August 2, 2012

Your Presenter
Frederick L. Faulkner IV
– Fred Faulkner is the Principal at AIE Digital,
LLC, a digital marketing and web consultancy
focusing on associations and small to mid-
sized businesses.
– Spent 10 years at the American Bar
Association in various web-related roles
including Webmaster and starting the now
Digital Marketing department.

Our Time Today
• Today’s Challenges

• Managing and Meeting Today’s
Expectations

• How We Get There

What are some of the
challenges with your
website?

Smartphones are reinventing
the connection between
companies and their
customers.

– Rich Miner
Partner, Google Ventures
Co-Founder, Android

Smartphones Email Marketing
Apps
Facebook eCommerce
SEO
Tablets Responsive Design
SEM
Pay Per Click
Social Media Analytics
LinkedIn CMS
Twitter ROI
Google
Databases
+ Pinterest CRM

You Don’t Have the
RIGHT People
Managing Your
Website

Your Website is
Window into Your
Organization.

Visitors /
Members

Search Websites Social
Email Offline Ads
Engines & Blogs Media

Website /
Content

MANAGING AND MEETING
TODAY’S EXPECTATIONS

What are some of
your expectations
today when you visit
a website?

Understand why and how
your audience uses
technology and then start to
align your communication
efforts.

– Brian Reich & Dan
Solomon, Authors of Media
Rules!

What makes content
engaging is relevancy. You
need to connect the contact
information with the content
information.

– Gail Goodman, President &
CEO, Constant Contact.

Integrations
Email
Marketing
Tools
Social
AMS/CRM
Media

CMS Website eCommerce

Thank You
Interested in Working Together?
Contact me At:
fred@aiedigital.com
www.aiedigital.com

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Getting the Most Out of Your Website

1. Getting the Most Out of Your Website IOLTA Workshops August 2, 2012

2. Your Presenter Frederick L. Faulkner IV – Fred Faulkner is the Principal at AIE Digital, LLC, a digital marketing and web consultancy focusing on associations and small to mid- sized businesses. – Spent 10 years at the American Bar Association in various web-related roles including Webmaster and starting the now Digital Marketing department.

3. Our Time Today • Today’s Challenges • Managing and Meeting Today’s Expectations • How We Get There

4. What are some of the challenges with your website?

5. TODAY’S CHALLENGES

6. #1 on

7. Smartphones are reinventing the connection between companies and their customers. – Rich Miner Partner, Google Ventures Co-Founder, Android

8. Smartphones Email Marketing Apps Facebook eCommerce SEO Tablets Responsive Design SEM Pay Per Click Social Media Analytics LinkedIn CMS Twitter ROI Google Databases + Pinterest CRM

10. The Dirty Little Secrets

11. You Don’t Have the RIGHT People Managing Your Website

12.

13. Your Website is Window into Your Organization.

14. Photo via NicoPotgeiter

15. You Don’t Understand the Ecosystem

16. Visitors / Members Search Websites Social Email Offline Ads Engines & Blogs Media Website / Content

17.

18. MANAGING AND MEETING TODAY’S EXPECTATIONS

19. What are some of your expectations today when you visit a website?

20. Online Survey

21. Analytics

22. Call Center

23. HOW WE GET THERE

24. Strategy & Goals

25. Audience & Content Matching

26. Understand why and how your audience uses technology and then start to align your communication efforts. – Brian Reich & Dan Solomon, Authors of Media Rules!

27. What makes content engaging is relevancy. You need to connect the contact information with the content information. – Gail Goodman, President & CEO, Constant Contact.

28. Design

29. Integrations Email Marketing Tools Social AMS/CRM Media CMS Website eCommerce

30. Measure

31. Questions

32. Thank You Interested in Working Together? Contact me At: fred@aiedigital.com www.aiedigital.com

Getting the Most Out of Your Website

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