Event app is one of the most essential event tech tools with multiple benefits. But, how do you avail these benefits and make the most out of your event app? It is essential to leverage all the different features of your event app to boost your event adoption rate. With this presentation, you get to know the secrets of good event app design, understand the features that can help you maximize audience engagement and maximize your ROI. Here are the what, whys and hows of an effective event app.

1. Discover the best features of an easy-to-use
Event app to boost your event adoption rate
EVENT APP : THE NEED OF HOUR
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2. - With the boom in technology, it is necessary for the event
industry to stay abreast with the changes that it has brought
about.
- Event tech is rapidly growing in the market and has become
essential to the event-planning industry.
- Event planners have multiple event tech tools at hand now to
optimize their events and to simplify certain processes.
- One of the most significant tools among them is an
"Event App" which helps in better and simpler event-
management.
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3. WHAT IS AN
EVENT APP?
Event app is an essential
and handy event-tech
tool for an event planner.
It simplify various tasks
for the event planner and
contribute towards
various aspects of the
event from audience
engagement to
feedback.
It helps you digitize your
entire event and
simultaneously save up
a lot on resources.
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4. BENEFITS OF
AN EVENT APP
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5. SIMPLIFIES
THE
REGISTRATION
PROCESS
Event app reduces the need of
managing hard copy registration
form.
It helps in optimizing the task by
linking it to ticketing so, a person
willing to attend the event can
register and purchase the ticket
with the help of app.
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6. The use of e-tickets
removes the hassle
of managing in
person ticketing.
It helps in getting auto-
generated reports
based on the number of
tickets sold.
As soon as the
attendee registers
they are the part of
the event
community thus
ensuring "Audience
Engagement."
HASSLE FREE
TICKETING
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7. One way to do this is
with the help of bar-
code scan which can
be scanned at the
venue, maintaining
event security.
EASY CHECK-IN PROCESS
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Individual check-in
can be a tedious
task when done the
traditional way.
Event app helps in
digitizing the entire
check-in process.

8. LIVE POLLING
It helps in getting real-time
feedback from the audience
using "Audience Response
Technology".
Organisers can take feedback on
areas of their concern, may be it
sessions, presentations, the
overall organisation of the event.
Event planners can also map out
the overall attendee experience
for current as well as future
events.
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9. LEVERAGING SPEAKERS
THROUGH PROMOTION
"A line-up of good speakers ensures good
content."
With the help of an event app speakers,
their designation and their work can be
listed down in a separate section of the
app.
Updates, discussions, speaker interview
etc can be posted and promoted.
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10. Event app can be used prior
as well as during the event
by linking it to social media
accounts such as Facebook
and Twitter.
The live updates as being
posted on Social media can
be made available in the
app itself.
AUDIENCE
ENGAGEMENT
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11. An event app can be leveraged in a way to gain
as well as to promote sponsors.
Pop-ups, additional features, etc. can be
displayed in the app as a way to promote your
sponsors.
PROMOTING SPONSORS
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12. NETWORKING
It provides attendee a
networking platform where
they can make new
connections and network
apart from gaining knowledge
and experience.
They can interact among
themselves and find right-
minded people on the
platform.
This helps organisers to
increase audience
engagement prior to the event
itself.
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13. ONE
EVENT APP
FOR
MULTIPLE
EVENTS
The major benefit of an event
application is that it can be re-used for
future events as well.
A single event app created by event
organisers for one event can always be
leveraged for multiple events.
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14. .
It helps organisers generate
updated reports on multiple
aspects of the event such as
event website, promotions and
engagement, etc in the form of
event-analytics.
This can also be used to attract
sponsors as well as other
speakers.
Another major benefit of using
an event application is the
amount saved on prints.
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EVENT ANALYTICS

15. EXAMPLE OF
AN EVENT APP
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16. The 20th eGovernance
Conference that was held
in Andhra Pradesh
created its official event
application in partnership
with Hubilo.
It was
available on
both
Android and
Apple
platforms.
It has received a 4.5 -
star rating on the
Playstore and has
more than a thousand
downloads.
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17. Set up meetings
with potential
attendees.
View the conference
structure and explore
sessions.
Create your own
personalized
schedule based on
your interests and
meetings.
Connect with the
attendees who have
interests similar to
yours.
Access location and
speaker information
at your fingertips
Get last minute
updates on the
schedule from the
organizers.
FEATURES
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18. The best feature of the app, was the
integration of a one of its kind bot i.e. a
Virtual Assistant.
It helps attendee by suggesting whom
they should meet at the event based on
their profile.
It keeps them updated with their
meetings and sessions on-the-go.
It connects attendee with the nearby
attendees.
In case of any other doubts or queries,
they can chat one-on-one with the VA
and get it all sorted!
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19. The true measurement of success for an event app is the
adoption of that event app.
According to Guidebook 25% of app administrators believe
that at least a 50% download rate is required for a good ROI
on an event app.
One of the most persuasive ways to get maximum
downloads and engagement on your app is by planning a
paperless event.
Providing all the content to your attendees, from the
schedule to venue map on your event app in a digital format.
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20. -
Suggestions to increase
Event App downloads and
Audience engagement
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21. CONTESTS
&
GIVEAWAYS
For engaging audience they can
provide some incentives in the
form of giveaways at the end of
an event.
The giveaways can have the
brand name or the sponsor’s
name on them as a way of
promotion.
Event organisers can conduct
certain contests on the event
app itself in the form of a quiz or
a challenge.
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22. PROMOTE
YOUR
EVENT
APP
The organisers can promote their
event app through all their conference
materials such as posters, banners,
newsletters as well as social media
posts.
This will create awareness
about app and encourage
the attendees to download
and use the app. More the
users, more the ROI.
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23. IN-EVENT
PAYMENT
INTEGRATION
Integrating in-event payment with
the event app gives the attendees a
reason to download and utilise the
app.
The food coupons that are to be
distributed post registration can be
digitised and distributed through
the app itself.
Various deals can be given through
the app that can be en-cashed at
various foods and beverage stalls
within the event.
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24. Starting with
registration itself,
the attendees
should be directed
towards the event
app for all the
tasks.
A constant
reminder about the
app and its usage
should be given to
the attendees as it
will boost up the
download rate of
the app.
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APP
PROMOTION
DURING
EVENT

25. An element of
competition
added to the
game will boost
the chances of
download rate of
the app
Adding fun and
simple games
will surely
encourage the
attendees to
engage with
your app
It will also help the
attendees pass
some time.
GAMIFICATION
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26. UPDATES
&
NOTIFICATIONS
It is always better to prepare
for last minute polish for
smooth flow of an event.
The best way to do is to
convey live event news,
updates and changes to the
attendees through push
notifications within the app
itself.
Inform attendees beforehand
that they shall be updated on
last minute modifications
through the event app itself.
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27. DEBATES & DISCUSSIONS
The organisers can increase attendee engagement by engaging the audience in
debates and discussions on the event app throughout the event.
The discussions can be related to the event theme or can be based on the keynote
speeches, presentations and talks at the event, etc.
It gives a chance to those attendees who are a little afraid of public speaking to
express their opinions and share their ideas.
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28. Organisers can
surely cash in on
the attendees’
FOMO by promoting
the event and app.
Make the attendees
feel that they’d be
missing out on
something really
important by not
using your app.
It is a psychological
trait that drives us to
do a lot of things that
we wouldn’t do
otherwise.
FEAR OF MISSING OUT
They can get their
team, the speakers,
the panelists, etc.,
to promote the
event app.
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29. Event apps are a boon when they’re designed and promoted
aptly.
Event app marketing is a necessary investment with a great
return on investment as well as objectives if done right.
These are just a few tips to set you on the right path and help
you boost your event app adoption.
Want to get insight on how to create a great event app and
make it go live?
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