SlideShare a Scribd company logo
Next-Generation Event Community Engagement
How can LoYakk help?
2
LoYakk enables
to turn on a branded Event Community to
with attendees on the ground
&
better via partners & sponsors
Brands & Event Organizers
engage real-time
monetize the event
The LoYakk Solution: Next-Generation Event Engagement
3
LOCATION-AWARE Event Engagement with CONTEXT and MONETIZATION!
Customer Case Study: Makerfest App for all Events
Branded Welcome Screen
Location-aware Makerfest Community Engagement
Customer Case Study: SAP SAPPHIRE Event Audience Engagement
6
Case Study: Fan Engagement at Comic-Con
Channels customized for
Comic-Con
Local Comic-Con ConversationsBranded App
Location-based
Location, Context & Time – The Pivotal attributes of community engagement@ Events
7
Case Study: Spelling Bee Event by City of Guilford, Connecticut
8
Contextual Channels - For Structured Audience Engagement
Partners can create Complete Events Portal with LoYakk
Instant Event Community Engagement: Within the Events Portal
Other Benefits of LoYakk
For Participants
• Socialize, Communicate and Connect
with other attendees pre-event, on-
event, & post-event
• Prior connection via Facebook or
Twitter not a requirement to
socialize
• If cannot be physically present at the
Venue, still “virtually go” to the
event and engage
• Event and Geo-location auto
detected – frictionless entry for the
mobile user
For Event Organizers
• Offer Branded App in matter of days
on iPhone & Android
• Enable attendees to connect with
each other and network on the
ground at the event
• Easy “activation” of venues with
customized channels with no IT,
iPhone or Android App development
investment
• Differentiated Event Management
offering and additional revenue
streams
12
Pricing Model
13
App on Android
App on iOS
# ofEvents
Post-Live Changes
Term ofcontract
Setup Price
Monthly
Subscription
$20,000
$199 Event
$0
$ 799
$5000
$299
Next-Generation Event Community Engagement

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Possible New Insights into Audience Engagement at Events ?

  • 2. How can LoYakk help? 2 LoYakk enables to turn on a branded Event Community to with attendees on the ground & better via partners & sponsors Brands & Event Organizers engage real-time monetize the event
  • 3. The LoYakk Solution: Next-Generation Event Engagement 3 LOCATION-AWARE Event Engagement with CONTEXT and MONETIZATION!
  • 4. Customer Case Study: Makerfest App for all Events Branded Welcome Screen
  • 6. Customer Case Study: SAP SAPPHIRE Event Audience Engagement 6
  • 7. Case Study: Fan Engagement at Comic-Con Channels customized for Comic-Con Local Comic-Con ConversationsBranded App Location-based Location, Context & Time – The Pivotal attributes of community engagement@ Events 7
  • 8. Case Study: Spelling Bee Event by City of Guilford, Connecticut 8
  • 9. Contextual Channels - For Structured Audience Engagement
  • 10. Partners can create Complete Events Portal with LoYakk
  • 11. Instant Event Community Engagement: Within the Events Portal
  • 12. Other Benefits of LoYakk For Participants • Socialize, Communicate and Connect with other attendees pre-event, on- event, & post-event • Prior connection via Facebook or Twitter not a requirement to socialize • If cannot be physically present at the Venue, still “virtually go” to the event and engage • Event and Geo-location auto detected – frictionless entry for the mobile user For Event Organizers • Offer Branded App in matter of days on iPhone & Android • Enable attendees to connect with each other and network on the ground at the event • Easy “activation” of venues with customized channels with no IT, iPhone or Android App development investment • Differentiated Event Management offering and additional revenue streams 12
  • 13. Pricing Model 13 App on Android App on iOS # ofEvents Post-Live Changes Term ofcontract Setup Price Monthly Subscription $20,000 $199 Event $0 $ 799 $5000 $299