The document discusses Red Bull's successful marketing strategies. It emphasizes that Red Bull focuses intensely on marketing and developing new markets for products. Some key strategies discussed include focusing on the product image over content, emotional storytelling, sponsoring athletes and events to build brand ambassadors, and investing heavily in marketing compared to competitors. The document also stresses the importance of controlling the communication medium and targeting young customers early.

1. What we can learn from
Red Bull?

2. When you are prepared to focus all energy on
marketing , you are able to develop markets which
have never existed before

3. 4 P‘s in Marketing
PRODUCT
PRICE
PLACE
PROMOTION

4. PRODUCT
PRICE
PLACE
PROMOTION

5. You are able to develop a worldwide group
without ever having had a new, self-owned
business idea

6. The product-image is more
important than the content

7. For risks and side effects please ask your doctor or
pharmacist

8. The unswerving belief in your own
product gives you wings

9. Also the packing is more important
than the content

10. When marketing is the
core competence
almost everything
can be sold

11. Each product needs an
emotional story
another brand of Red Bull

12. PRODUCT
PRICE
PLACE
PROMOTION

13. A high product image opens up
chances for high profits

14. PRODUCT
PRICE
PLACE
PROMOTION

15. You can generate billions of turnover without
ever producing and delivering on your own

16. Use your own staff in each market
you aim to conquer

17. Top employees deserve top salaries

18. Aim to be different from all
others in your entire company

19. PRODUCT
PRICE
PLACE
PROMOTION

20. The most important investment of a
company,
is the investment in developing
and implementing
a marketing concept

21. The most important virtue of a
company is it‘s brand

22. A great marketing-claim is able to
give wings to any company

23. „why to be worked up
right away“
in advertising you can
successfully adapt
successful concepts

24. Who invests the most in
marketing will be way
out in front :
Red Bull 33% of it‘s turnover

25. You can outsource anything except marketing, here
you have to keep things firmly in hand

26. Sports suits perfectly for emtionalizing
a brand

27. broad sports = broad target groups
Das Thema Sport eignet sich ideal
für die Emotionlisierung einer Marke

28. consumer mainly want to witness

29. they want to have fun

30. in marketing attention comes frist

31. noisy motors in marketing are like
big drums

32. originality grands free of charge
public relations

33. sponsoring produces
brand ambassadors
brand ambassadors
give wings to
the sponsor

34. people love contests
and awards
because they satisfy
their thirst for
recognition

35. The communication-quality
improves when you produce and
deliver the content on your own

36. The communication-quality further improves when
you control the medium

37. How to fly on tv worldwide

38. You should take care of the young customer
generation at the earliest time

39. It‘s all about passion

40. Mr. Red Bull

41. further impressionen

42. only flying is better
Red Bull X-Fighters

43. Red Bull Joyride

44. Red Bull Motorcycle
Show

45. Aerobatic Helicopter

46. gives wings to the co-driver

47. Wanted

49. I‘am looking for:
customers, partners, agencies who woud like
to learn from Red Bull togehter with me
and who would like to implement the
learnings via marketing-projects:

50. let‘s give wings

51. Kontakt:
Olaf Glaubitz
glaubitz@marketing-advisors.de
www.businessmodelwebsites.com

52. Photo-index, found at Flickr.com under CC-Licence (except photo on slide
23)
1.
2.
5.
6.
7.
8.
9.
10.
11.
13.
15.
16.
17.
18.
20.
21.
22.
23.
24.
Red Bull Soapbox - Praça do Papa von Fernando Henrique C. de
Red Bull von MarcoZdobro
A Week in Tokyo 87 von Danny Choo
Red Bull von camknows
Gene Soucy & Teresa Stokes von Jeff Stvan
Red Bull District Ride von Jonas Weiß
Red Bull Can von Vicki
Elch Blut (Elk Blood) von Sam Beckwith
Carpe Diem Kombucha Cranberry von Shutter Ferret
Red Bull Trolley Race von Chris Hacking
Red Bull Cars von Salihan Laugesen
Red Bull Vertigo 2006 - Photo von Thomas Dätwyler
Red Bull Racing von S E
Tatoo von Rique Fróes
Red Bull Lake Elsinore Nationals von Eric Neitzel
Red Bull Hangar von Adam
Red bull Aerobatic Performance von Ashwin Kumar
HB Männchen Blechschild von WSV2008 found at Ebay.de
Red Bull Racing von S E

53. Quellenverzeichnis der Fotografien, gefunden auf Flickr.com unter
CC-Lizenz
25. megaphone madness von Jacob Ehnmark
26. Red Bull Road Rage 2009 von iragazzidiredbull
27. Red Bull Arena - season ticket view von Ryan Howley
28. Red Bull Joyride von Patrick Hui
29. Red Bull Soapbox - Praça do Papa von Fernando Henrique C. De
30. Red Bull DJ Truck von Matt Rasmussen
31. Red Bull Drift Car von Ian Munnings
32. Red Bull Flugtag Bogota 2008 von Patton
33. Red Bull Hangar von Adam
34. Red Bull Hangar von Adam
35. Red Bull Flugtag Bogota 2008 von Patton
36. The Red Bulletin von Darin McClure
37. Red Bull Air Race, Budapest, Hungary von Giorgio Tomassetti
38. Red Bull Mini Drome 2012 Toronto Practice Night von Brian Carson
39. Hangar 7 von Florian Eder
40. Me-and-Dietrich Mateschitz von Kevin Muncie
42. Red Bull X-Fighters Madrid 2010 von iragazzidiredbull
43. Red Bull Joyride von Patrick Hui
44. Red Bull Motorcycle Show von Frank Kehren

54. Quellenverzeichnis der Fotografien, gefunden auf Flickr.com unter
CC-Lizenz
45. Red Bull BO-105 CBS Aerobatic Helicopter von John Russell
46. Red Bull Motorcycle w Side CarRough Ryders_5324 von Woody
48. Help wanted sign von Andreas Klinke Johannsen

55. Impress:
Olaf Glaubitz
Zu den Diebsekuhlen 5
21224 Rosengarten
Germany
Tel. +49 4108 415833
glaubitz@marketing-advisors.de
www.businessmodelwebsites.com