Failures of certain Brands on Facebook, a presentation made as part of the Social Media Marketing course by Prof. Kiruba Shankar at Great Lakes Institute of Management, Chennai.
10 Best Practices for Business Success on Facebook & Twitter (updated)Molly O'Kane
Social Media and Online Marketing Made Simple Series: An introduction to Online Marketing success for Small Business Owners and Entrepreneurs.
In this series, you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series, we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series, you will choose a platform to go “all-in”. Have a plan of action and the tools you need for success.
Who Should Attend:
• Small Business Owners
• Start Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
In this class learn how Facebook and Twitter work, best practices, success stories from other businesses who are winning it, and tools to save you time. Connecting the dots from social media to sales!
Grab your handout at: http://bloggerithm.com/facebook-twitter-small-business/
Why Most Fail But You Won't: Crush it with Online Ads- Presented at San Franc...Molly O'Kane
Are you running Facebook advertising, but nothing seems to work? Does it ever feel like you're just throwing ads out there and hoping that something sticks? Compared to other PPC platforms like AdWords, Facebook can seem difficult to conquer at first. That's because most businesses focus on the wrong things. In this class, we'll break down Facebook ads strategy, which if followed, will help you build a foundation for success. This includes:
Audiences: Where to focus and prioritize and in what order.
Ads: Ad types and what your ad content should be focused around.
Solutions: If your ad isn’t performing like you want, how to fix it.
Do you have a business page?
Do you struggle with engagement?
Do you want to know how to build a thriving community?
Want to know some cool tricks?
This a is a presentation I am currently delivering.
Enjoy!!
10 Best Practices for Business Success on Facebook & Twitter (updated)Molly O'Kane
Social Media and Online Marketing Made Simple Series: An introduction to Online Marketing success for Small Business Owners and Entrepreneurs.
In this series, you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series, we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series, you will choose a platform to go “all-in”. Have a plan of action and the tools you need for success.
Who Should Attend:
• Small Business Owners
• Start Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
In this class learn how Facebook and Twitter work, best practices, success stories from other businesses who are winning it, and tools to save you time. Connecting the dots from social media to sales!
Grab your handout at: http://bloggerithm.com/facebook-twitter-small-business/
Why Most Fail But You Won't: Crush it with Online Ads- Presented at San Franc...Molly O'Kane
Are you running Facebook advertising, but nothing seems to work? Does it ever feel like you're just throwing ads out there and hoping that something sticks? Compared to other PPC platforms like AdWords, Facebook can seem difficult to conquer at first. That's because most businesses focus on the wrong things. In this class, we'll break down Facebook ads strategy, which if followed, will help you build a foundation for success. This includes:
Audiences: Where to focus and prioritize and in what order.
Ads: Ad types and what your ad content should be focused around.
Solutions: If your ad isn’t performing like you want, how to fix it.
Do you have a business page?
Do you struggle with engagement?
Do you want to know how to build a thriving community?
Want to know some cool tricks?
This a is a presentation I am currently delivering.
Enjoy!!
Digital Marketing Tools to Provide Exemplary Customer ServiceMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know.
My name is Janina Lear , I am so glad you have stopped by. I am passionate about helping businesses understand how powerful online marketing through Facebook really is. I want to help you get new business leads and more online visibility by driving more traffic to your site and show you how to really connect with your fan base. The world of Social Media can be very overwhelming to the newcomer and my goal is take that overwhelming feeling away and help you develop a strategy that suits you and your company’s needs.
Looking for help with Facebook? Our slides include tips on creating compelling content, using the new changes such as offers and promotions, engaging more people and improving the ratio of people 'talking about ' your page.
Pinterest and instagram_for_small_businessMolly O'Kane
Social Media and Online Marketing Made Simple Series: An introduction to Online Marketing success for Small Business Owners and Entrepreneurs.
In this series you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series you will choose a platform to go “all-in”. Have a plan of action and tools you need for success.
Who Should Attend:
• Small Business Owners
• Start Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
Class Three: How to Grow Your Business with Pinterest & Instagram
In this class discover how Pinterest and Instagram work, success stories from other businesses who are winning it, and tools to save you time and money. Connecting the dots from social media to sales
Get your worksheets here: http://bloggerithm.com/blog/grow-business-with-pinterest-and-instragram/
Digital Marketing: The New Kid on the BlockMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know.
www.mauraneill.com/digital-marketing
RSS and email marketing tips for bloggers and businesses. The second of a three-part webcast series organized by Bill Belew, in cooperation with Amy Vernon, after we all met at the 2013 #NMX expo.
In the new world of business information flowing “outside in” instead of “inside out,” every entrepreneur or small business has to pay attention to not only the information on their own website but also the information on the internet. Searching for yourself on Google is no longer narcissistic, but a business requirement.
Are you paying attention to buzz about you and are you going to be “liked” “poked” or “buzzed”? Where do you start? How much time do you spend and is building a new media “you” this really worth it?
Drawn from his career as a chef to his role as a new media expert, Shashi has the answers. This session may be the final straw that breaks your resistance to open your profiles and let the world know why you and your business rocks – maybe all in 140 characters!
WUDMAC Travel & Tourism Digital Marketing Conference Part 2 - Cairo - Dec 20...Mandy Swift
Day 2: 3-day Online and Digital Marketing conference organized by Dr. Hossam Darwish of the World-Wide Union for Digital Marketing and Consulting, Cairo.
fashionismydrug.org Fashion is one of the most important factors in terms of social interaction and status. People would often judge other people according to their clothing.
Digital Marketing Tools to Provide Exemplary Customer ServiceMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know.
My name is Janina Lear , I am so glad you have stopped by. I am passionate about helping businesses understand how powerful online marketing through Facebook really is. I want to help you get new business leads and more online visibility by driving more traffic to your site and show you how to really connect with your fan base. The world of Social Media can be very overwhelming to the newcomer and my goal is take that overwhelming feeling away and help you develop a strategy that suits you and your company’s needs.
Looking for help with Facebook? Our slides include tips on creating compelling content, using the new changes such as offers and promotions, engaging more people and improving the ratio of people 'talking about ' your page.
Pinterest and instagram_for_small_businessMolly O'Kane
Social Media and Online Marketing Made Simple Series: An introduction to Online Marketing success for Small Business Owners and Entrepreneurs.
In this series you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series you will choose a platform to go “all-in”. Have a plan of action and tools you need for success.
Who Should Attend:
• Small Business Owners
• Start Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
Class Three: How to Grow Your Business with Pinterest & Instagram
In this class discover how Pinterest and Instagram work, success stories from other businesses who are winning it, and tools to save you time and money. Connecting the dots from social media to sales
Get your worksheets here: http://bloggerithm.com/blog/grow-business-with-pinterest-and-instragram/
Digital Marketing: The New Kid on the BlockMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know.
www.mauraneill.com/digital-marketing
RSS and email marketing tips for bloggers and businesses. The second of a three-part webcast series organized by Bill Belew, in cooperation with Amy Vernon, after we all met at the 2013 #NMX expo.
In the new world of business information flowing “outside in” instead of “inside out,” every entrepreneur or small business has to pay attention to not only the information on their own website but also the information on the internet. Searching for yourself on Google is no longer narcissistic, but a business requirement.
Are you paying attention to buzz about you and are you going to be “liked” “poked” or “buzzed”? Where do you start? How much time do you spend and is building a new media “you” this really worth it?
Drawn from his career as a chef to his role as a new media expert, Shashi has the answers. This session may be the final straw that breaks your resistance to open your profiles and let the world know why you and your business rocks – maybe all in 140 characters!
WUDMAC Travel & Tourism Digital Marketing Conference Part 2 - Cairo - Dec 20...Mandy Swift
Day 2: 3-day Online and Digital Marketing conference organized by Dr. Hossam Darwish of the World-Wide Union for Digital Marketing and Consulting, Cairo.
fashionismydrug.org Fashion is one of the most important factors in terms of social interaction and status. People would often judge other people according to their clothing.
moreabouthealth.org ,healthequation.org ,trilliumhealthcenter.org Depending on the field of choice, a health and safety manager may handle everything from keeping records on the handling of hazardous waste to training employees in safety procedures. Read on to learn more.
In this presentation, based on his inaugural address upon receiving the International Francqui Chair 2015, Prof. dr. Stremersch discusses how to wire innovation in firms' DNA. The presentation discusses the merits of grassroots innovation and what makes it successful.
An easy and cheap method for energy production,By energy saving technique.Try it.,, Many other technique like rain water harvesting, weight detection of vehicles in check post areas can also be made consecutively,..
Intro to Online Marketing for Placer School for Adults Fall 2014 Part 4Coryon Redd
Link building. SEO, social media marketing and many insider tip and tricks are shared in this presentation. Created for Placer School for Adults for Fall 2014 Term.
Introduction to Internet Marketing - Social Media MarketingCoryon Redd
Discover the fundamental strategies to effective and engaging social media marketing. Use social media to increase your Google rankings and gain trust among your fans.
Introduction to Online Marketing, Part 3 - Placer 2013Coryon Redd
Learn how to find the best audience for your business online and build your search rankings while your at it. This presentation is the 3rd of 3 classes for the Placer School for Adults in Auburn CA. Taught by Coryon Redd, an experienced Internet marketer and entrepreneur, this class presentation is designed for beginners, experts and everyone in between.
We’ll talk about the basics of being a “digital citizen”. With suggestions of posts that will engage you in sharing not only your personal comments and reflections. We will also cover how to leverage and use the SSJ-TOSF Facebook postings. This is about being a SSJ-TOSF Facebook Ambassador.
Social allows you to listen to (potential) customers’ needs and experiences. We want to help you join this social revolution so here are a few handy tips, tricks and presentations to get you up to speed.
1. A Presentation on
Social Media Marketing
Siddharth Garg FT13172 www.siddharthgarg.com
Ken Sekhar FT13141 www.kensekhar.com
Kriti Sharma FT13342 www.kritisharma.com
Akhil Sharma FT13200 www.akhilsharma.com
Anup Pandit FT13209 www.anuppandit.com
2. Tesla Motors Facebook story
• A high-end, zero-emissions car company that already sold out of its
The Message newest car, the Model S, before it even appeared in showrooms
• Tesla is different from traditional automotive manufacturers like Audi
Winning and BMW that want to be positioned as more eco-friendly
Edge
• Facebook wall comments/posts
The Path
• Relying solely on its audience's wall comments for engagement
The Mistake
• Tesla missed the opportunity to share its unique niche and
Missed bus differentiate itself from its competition
3. Comparison
Audi vs Tesla
Audi
1. Selective & interesting 1. Information Overload for
content users the viewers
2. Clear message & brand 2. Generalizing the niche,
focus brand dilution
3. User/consumer generated 3. Company generated
content content
4. Clear engagement, not just 4. Throwing out information,
posting, creatively putting hard to relate brand with
content and relating to consumer’s lifestyle, yet to
customers lifestyle/likings develop the brand passion
Tesla
4. Learnings:
• Posts on Facebook wall are just a
starting point; posts are not a
brand drive
• When it comes to encouraging
fans to get more involved with
your brand, simply posting on
your wall isn't enough
• You need to engage them so
they're interested in your
backstory and they want to
understand why they should buy
from you
• Not Having Answers to “What
Exactly Is It?" and "Why Should I
Want It?” – will lead to failure
• Need to evolve in the market
5. Failure to Communicate
• When Netflix raised its charges,
enraged fans took to the digital
airwaves
• Fans posted around 11,000 comments
• Many of the comments were not
replied to
• None of the comments/posts were
replied to immediately
• Reassurances were constantly made to
the fans regarding the latest policy,
met with even more venomous
comments
6. Learnings
• Facebook not the medium to
address current business
challenges
• Needs a large team, without
which you just come off as
unresponsive
• Responses also get buries in a pile
of comments, especially if not
addressed immediately
• Fans won’t forgive: “I think
Christmas will be spend shopping
for a new streaming service.”
7. Staying Quiet on
Facebook
• Goldman Sachs blamed by many for
the recession
• Viewed as a poster child for
Corporate Greed
• Goldman Sachs failed to comment on
its withering brand value
• Absolutely nothing posted on
Facebook or Twitter
8. Learnings
• Goldman Sachs was perhaps
paralyzed with fear amidst all
the hate comments (Particularly
the Anti-Semitic ones)
• Moderators must be pro-active
in taking down such racially
abusive posts
• Put up “House Rules” on the
page
• Doing nothing just allows for
lies and abuses about your
company to circulate on
Facebook
• They must contact Facebook to
reclaim their page, and start
rebuilding
9. What went wrong ?
• Wal-Mart started with intent to post content and for followers to
discuss and communicate about it
• Wal-Mart decided to restrict comments and feedback on its
Facebook page to “Wall Posts” - Not a great public image , feared
that Facebook could bring upon countless negative comments
• No 2-way communication
• Wal-Mart limited user content - demeaned the whole point of
creating a Facebook page
10. • Lack of interactivity – became just another place for Wal-Mart to
advertise
• Didn't listen to potential customers
• Bloggers took notice of this lack of conversation and soon a flood of
anti-Wal-Mart comments appeared on the wall posts.
• Shut in less than 3 months
13. • Starbucks India quickly
deleted a post made by an
angry customer Armaan
Kapur on Facebook page
• Posted by him on Starbucks
and Starbucks
India Facebook pages on
7th February, 2013
– post triggered 5,100+ likes,
250+ comments in a few
hours
• Post removed by both
Starbucks and Starbucks
India
– it was getting more
attention than their regular
updates
– This triggered a viral rage
on Facebook & Twitter
14. • @ArmaanKapur
tweeted a
screenshot of his
post on Starbucks
India’s Facebook
wall
• got him more
attention from
Twitterati resulting
in further damage of
Starbucks’ image
15. • Starbucks, which just established its presence in India
had a great opportunity to show people that they don’t
just claim to sell the best coffee in the world but also
offers best customer service – even on Social Media
• The Best Way Starbucks Could Have Handled This:
– By NOT deleting the post without addressing it
– By responding to the post immediately and assuring a
response in the public eye
– By taking a call personally / offline with customer and
solve the issue amicably, requesting him to remove the
post himself
16.
17. The Brand has deleted the image as well as all the posts from Facebook
18. After a long time the company finally comes out with a response
19. Learning's
• Don’t react quickly to haters without thinking of the impact it
will have
• Never delete customer comment. It only adds fuel to the fire
• Allow your fans to fight your battles
• Never lose an opportunity to try and convert a hater
20. All is not lost
The response
http://www.youtube.com/watch?feature=player_embedded&v=Bpy75q2DDow
21. 5 Reasons why it was a success
• Recognizing an opportunity
• Timely response – 8 Days
• Self-aware – Able to make fun of themselves
• Funny – Humor and the use of cats
• Bold – Go big or go home