You just learned that your CMS vendor has been acquired. Don't panic. Be prepared. Create an action plan that will guide you and your team through the uncertainty and to an informed decision that's best for your company. You’re probably asking a few questions: What about the product roadmap they just showed me? Is it still valid? What does this mean for our website update? Who do we turn to for technical support? What's the impact on our relationship with our service provider? Your CMS is the foundation for your website, so we know that this can be a time of stress, uncertainty, and misinformation. This presentation by Cathy McKnight of Digital Clarity Group covers: - Immediate next steps - How to weigh your options - Strategic advice on migrating your CMS to a new vendor (if necessary)

1. Cathy McKnight
Vice President of Consulting
Digital Clarity Group

2. 2
DCG is an award-winning research and advisory firm that
helps organizations navigate the new world emerging
from digital disruption.
We work with business leaders who aim to transform the
experience they deliver to customers, prospects, and
employees.
We deliver insight, research, and services focused on the
content, technologies, and practices that enable world-
class experiences.
http://digitalclaritygroup.com | @just_clarity | New York, NY USA
Digital Clarity Group
@cathymcknight | @just_clarity

3. 1. My CMS vendor has
been acquired – now
what should I do?
2. What are my options?
3. I have decided to
make a change – what
do I do to make the
migration to the new
solution as smooth as
possible?
Today’s conversation
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4. Graphic here
First a few stats
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5. @just_clarity 5
Has your CMS vendor ever
been acquired?
a) Yes – within the last year
b) Yes – within the last 2 to 4
years
c) Yes – 5 or more years ago
d) No

6. Moral of the story
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7. Step 1: Get
answers to your
questions
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8.  How does this affect my licensing?
 Who will manage my account?
 What does this do to roadmap?
 Where do I turn to for support?
 When will the products be integrated?
 Why me!!!
Common questions
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9. Who ya gonna call?
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10. Agency
or SI
Who can you turn to for answers?
Information
Details
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11. Step 2: Look at
the opportunity
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12. Have you ever said or
thought any of the following:
Our current
CMS doesn’t
meet our needs.
We are stuck
with a legacy
CMS solution
that refuses to
evolve.
We are not
engaging visitors
with our
content.
Does this sound familiar?
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13.  Has our business evolved/changed?
 Have our CMS requirements/needs
changed?
 Is our current CMS meeting our
needs?
 Does our technology implementation
model still make sense?
 Is our current agency/SI still able to
support us?
A few questions to ask yourself:
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Does your current CMS still
meet your needs?
a) Yes – 100%
b) For the most part
c) Not really
d) No
e) Not sure

15. Depending on the answers to the first
questions you can:
 Stay with current technology
 Change to the new owner’s solution
 Find a new technology
You have options
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16. Step 3: How to
make a
smooth
transition
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17.  Align with new objectives
 Improve processes
 Update content
 Educate
 Bring in fresh blood
 Find a new partner
Great opportunity to:
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18. Follow a proven
process
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19. 1. Validate the Need
2. Compile/Validate Requirements
3. Determine Focal Needs
4. Shortlist Technology
5. Shortlist Service Provider
6. Conduct Onsite Demonstrations
7. Execute RFP Process
8. Carry out POC
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20.  Team
 Content
 Strategy
 Plan
 Tools
 Training
 Support
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