Presentation to AMSRS on the changes impacting the marketing research industry, current results of the GRIT report, and a look into how technology will likely change the industry in the future.
Leonard Murphy - Research Industry Transformation: The Shape of Things to ComeBAQMaR
This document discusses changes in consumer behavior and how businesses are adapting their marketing insights strategies in response. It notes that social media provides near real-time consumer information that can be used to quickly react to trends. While some criticize new approaches for lack of demographics, proponents argue they provide unique insights not available elsewhere. The challenge is selecting the most relevant insights to focus on from the massive amount of available data. It advocates moving from questioning to observing consumers and from data collection to insight analysis to better understand and predict behavior. The industry needs to become methodology agnostic and move from siloed to converged approaches.
This document outlines Nesta's approach to innovation which includes 7 stages: 1) research and analysis through various methods to understand problems, 2) ideation and creative thinking through crowdsourcing and design tools, 3) experimentation through rapid prototyping and testing, 4) business case development to validate ideas, 5) replication to scale impact, 6) scaling up successful solutions, and 7) creating systemic impact through changed behaviors, laws, markets and interactions. The stages involve various techniques like ethnography, challenges, randomized controlled trials and organizational growth.
A survey of 246 market researchers found that while big data is useful, it currently provides less actionable insights than traditional market research. Only 18% of respondents found big data insights to be actionable, compared to 56% for market research insights. Additionally, big data and market research teams rarely work together, with just 19% reporting frequent collaboration. However, integrating the two approaches could help understand the reasons behind online behaviors and accelerate the impact of big data on marketing efforts over the next two years.
Like most businesses, political players want to increase their slice of the available market – and like most businesses, they can only do so through proper, contextual understanding.
Big data refers to large datasets that are difficult to process using traditional tools. It is important for analyzing large amounts of data to gain insights and make better marketing decisions. Big data can help monitor social media sentiment around brands and forecast trends. While over half of people are unfamiliar with big data, most marketing leaders believe customer data is important for decisions. Big data is increasingly being used to measure corporate social responsibility by gathering stakeholder inputs and identifying external trends. Companies are using big data for social good through community outreach and contributory databases.
Cómo las Redes Sociales y Tecnologías Derivadas Impactan en los Procesos In...Antoine GRILLON
¿Qué hacer cuando dejamos de hablar de Likes / Seguidores, Vistas / etc…? ¿Son realmente nuevas las redes sociales y el concepto de Economía Colaborativa? Cuándo hablamos de redes sociales ¿nos referimos a relaciones públicas, branding, servicio al cliente, etc. o a algo más profundo que tiene que analizarse desde un punto de vista estratégico? ¿Cómo aplicar metodologías para impactar lo que realmente importa en una empresa, los resultados financieros?
Algorithms and the technology of personalisation finalColin Strong
This presentation was created for a Google working group meeting which explores the nature of the relationship between the consumer and the Internet. Presented at Google Offices, Berlin June 5th 2015.
Leonard Murphy - Research Industry Transformation: The Shape of Things to ComeBAQMaR
This document discusses changes in consumer behavior and how businesses are adapting their marketing insights strategies in response. It notes that social media provides near real-time consumer information that can be used to quickly react to trends. While some criticize new approaches for lack of demographics, proponents argue they provide unique insights not available elsewhere. The challenge is selecting the most relevant insights to focus on from the massive amount of available data. It advocates moving from questioning to observing consumers and from data collection to insight analysis to better understand and predict behavior. The industry needs to become methodology agnostic and move from siloed to converged approaches.
This document outlines Nesta's approach to innovation which includes 7 stages: 1) research and analysis through various methods to understand problems, 2) ideation and creative thinking through crowdsourcing and design tools, 3) experimentation through rapid prototyping and testing, 4) business case development to validate ideas, 5) replication to scale impact, 6) scaling up successful solutions, and 7) creating systemic impact through changed behaviors, laws, markets and interactions. The stages involve various techniques like ethnography, challenges, randomized controlled trials and organizational growth.
A survey of 246 market researchers found that while big data is useful, it currently provides less actionable insights than traditional market research. Only 18% of respondents found big data insights to be actionable, compared to 56% for market research insights. Additionally, big data and market research teams rarely work together, with just 19% reporting frequent collaboration. However, integrating the two approaches could help understand the reasons behind online behaviors and accelerate the impact of big data on marketing efforts over the next two years.
Like most businesses, political players want to increase their slice of the available market – and like most businesses, they can only do so through proper, contextual understanding.
Big data refers to large datasets that are difficult to process using traditional tools. It is important for analyzing large amounts of data to gain insights and make better marketing decisions. Big data can help monitor social media sentiment around brands and forecast trends. While over half of people are unfamiliar with big data, most marketing leaders believe customer data is important for decisions. Big data is increasingly being used to measure corporate social responsibility by gathering stakeholder inputs and identifying external trends. Companies are using big data for social good through community outreach and contributory databases.
Cómo las Redes Sociales y Tecnologías Derivadas Impactan en los Procesos In...Antoine GRILLON
¿Qué hacer cuando dejamos de hablar de Likes / Seguidores, Vistas / etc…? ¿Son realmente nuevas las redes sociales y el concepto de Economía Colaborativa? Cuándo hablamos de redes sociales ¿nos referimos a relaciones públicas, branding, servicio al cliente, etc. o a algo más profundo que tiene que analizarse desde un punto de vista estratégico? ¿Cómo aplicar metodologías para impactar lo que realmente importa en una empresa, los resultados financieros?
Algorithms and the technology of personalisation finalColin Strong
This presentation was created for a Google working group meeting which explores the nature of the relationship between the consumer and the Internet. Presented at Google Offices, Berlin June 5th 2015.
I presented this at ICT Spring Europe 2015 in Luxembourg. The presentation highlights the way in which big data investments are not always delivering on their promise and why brands should consider taking a 'human-centred' approach to big data analytics.
The document discusses the challenges facing the big data industry. It notes that while analytics is now mainstream, few companies have a strategic plan for analytics or are executing an analytics strategy to achieve goals. Specific challenges include a lack of data talent in Colombia to fill basic big data roles. The document also notes that while big data's potential is known, most cannot find useful insights for their own businesses. The role discussed is helping businesses apply technical big data knowledge in a practically useful way for their specific needs.
What people think about when they say data drivenDrPaulWeber
The document discusses different perspectives people have on what it means to be data-driven. Some see it as measuring and tracking key performance indicators to observe metrics like conversion rates. Others view it as acting on shifting demands by analyzing trends to create content or forecast anomalies. Additionally, some consider data-driven to mean using data to prioritize tasks and decide where to focus efforts.
Does market information, marketing and consumer research have a role in busin...Drthomasbrand Limited
In this presentation, I review the status of information and research within companies, and discuss issues and constraints pertaining to the more effective use of information in business and marketing decision making. These touch upon the way in which research is managed in companies, as well as how it is viewed by the executive. To do it well, requires a mind-set change, even a cultural change in many executive teams and companies. Even the talk of "big data", is meaningless unless the company is receptive to the information and its eco-system is prepared for it.
The article discusses 5 marketing research trends for 2014 predicted by Craig Kolb:
1. Big data and sampling will become complementary, with big data enhancing traditional sampling methods.
2. Online survey panels will become more important and sophisticated.
3. Rapid online surveys pose risks like excluding populations without internet access.
4. Social media will grow in importance for gathering qualitative insights.
5. Automated marketing managers will proliferate but the human element remains vital.
Government Marketing Survey Results by BluetextJason Siegel
This document summarizes the results of a market survey of 150 government agency decision makers. It finds that the most important factors when evaluating proposals are a contractor's ability to deliver, relevant experience, and a sound proposal. Decision makers prefer to learn about new IT solutions through word of mouth or previous experience working with a vendor. The most useful information sources are websites, and the most likely items to download are white papers and case studies. It provides tips for government marketing, such as focusing on mission goals rather than ROI, highlighting case studies, and getting involved in the community.
Leading digital. #rethinkingmarketing /TweetAtlas Jarkko JokirintaDagmar
TweetAtlas provides social media analytics through a combination of machine analysis and human intelligence from over 6 million people around the world. This approach provides more accurate insights than purely algorithmic systems by understanding sarcasm, irony and multiple languages. TweetAtlas helps brands track marketing campaigns, measure sentiment, benchmark competitors and gain other insights not easily achieved through automated analysis alone. It offers customized reporting and dashboards to help social media, marketing and management teams optimize efforts and measure impact.
MN AMA 2010 Conquering Chaos Conference Breakout Session Presentation "B2C Research and Analytics" by Patrick Furey, President and Founder, ConsumerSphere
BrandsLab Marketing Performance Optimization Session 1 | Off the Beaten Path ...Ebiquity-NA
This session uncovers the most under-utilized paths to multi-channel analytics success. From establishing governance structure to identifying technologies, we will help you think more strategically about your business.
Data Visualisation - Convert insights into actionsAnnalect Finland
Every year LinkedIn gathers a list of the hottest skills that can get you hired. For several years capabilities in statistical analysis and data mining have been one of the most wanted skills. As a newcomer, data presentation have appeared to the list. Businesses are more and more aware how crucial presentation skills are for business to be successful.
This document discusses the importance of communicating data and insights to others. It notes that there is a growing need for businesspeople who can make decisions based on data analysis. While marketers do not need to become data analysts, they should better understand quantitative analysis and be able to communicate what the numbers mean to others. The document emphasizes that simply compiling data is not enough and managers should ensure insights are shared.
A presentation given at the PR Consultants Group (PRCG) annual meeting. Include:
-Perspectives of the PR tech landscape
- Review: 5 all-in-one PR tools
-Briefly: other all-in-one PR software tools
-Innovations in PR tech to watch
The document discusses how market research is undergoing transformation driven by new technologies, social media, and big data. It notes that both research buyers and suppliers are increasing their use of new methods like online research and analytics. This is leading market research to become more data-driven and competitive. The document predicts that by 2015, market research will be more focused on clients' needs, require new skills like data analysis and strategic thinking, and utilize diverse approaches like behavioral economics and predictive analytics. It calls for market research professionals to create a new vision that triangulates both quantitative and qualitative methods for continued success in a changing world.
Disruption is now a constant as new technologies emerge and change the competitive landscape. Data is becoming more valuable as insights can now be gained in real-time from new sources like mobile devices, wearables, and the internet of things. Marketing is being reset as data and analytics allow for more personalized, omni-channel experiences. New technologies are also enabling disruptive business models in areas like the sharing economy, gig economy, and alternative payment systems.
ARF Webinar: The Changing Face Of ResearchLeonard Murphy
How is the research industry adapting to new tools, techniques, and players and what impact is that having on how we view ourselves?
The results of the most recent GreenBook Research Industry Trends study will show how the industry is changing. Get a comprehensive overview of the changes in the marketplace, to arm you with information on what is happening and what it means for the industry as a whole in the future.
What Big Data Means for PR and Why It Matters to UsMSL
Invited to sit on a panel together with Paul Holmes at the PR Forum held in Bucharest March 26, Pascal shared thoughts about the Big Data tsunami which is deeply transforming marketing, communications and PR. What is "Big Data" exactly, what does it mean to businesses, why does it matter to us, and what potential issues could arise from it?
This document summarizes Joel Rubinson's presentation on the future of consumer insights. Some key points:
- Research needs to shift from discrete projects to providing a continuous flow of insights and move from validating findings to shaping thinking.
- New technologies and data sources are changing the landscape of consumer insights, like social media and behavioral data.
- Research must understand consumers as social beings influenced by emotion and focus on brand experiences rather than surveys.
- A "research transformation" is needed to make research more visionary, impactful, and inspire organizations with insights.
I presented this at ICT Spring Europe 2015 in Luxembourg. The presentation highlights the way in which big data investments are not always delivering on their promise and why brands should consider taking a 'human-centred' approach to big data analytics.
The document discusses the challenges facing the big data industry. It notes that while analytics is now mainstream, few companies have a strategic plan for analytics or are executing an analytics strategy to achieve goals. Specific challenges include a lack of data talent in Colombia to fill basic big data roles. The document also notes that while big data's potential is known, most cannot find useful insights for their own businesses. The role discussed is helping businesses apply technical big data knowledge in a practically useful way for their specific needs.
What people think about when they say data drivenDrPaulWeber
The document discusses different perspectives people have on what it means to be data-driven. Some see it as measuring and tracking key performance indicators to observe metrics like conversion rates. Others view it as acting on shifting demands by analyzing trends to create content or forecast anomalies. Additionally, some consider data-driven to mean using data to prioritize tasks and decide where to focus efforts.
Does market information, marketing and consumer research have a role in busin...Drthomasbrand Limited
In this presentation, I review the status of information and research within companies, and discuss issues and constraints pertaining to the more effective use of information in business and marketing decision making. These touch upon the way in which research is managed in companies, as well as how it is viewed by the executive. To do it well, requires a mind-set change, even a cultural change in many executive teams and companies. Even the talk of "big data", is meaningless unless the company is receptive to the information and its eco-system is prepared for it.
The article discusses 5 marketing research trends for 2014 predicted by Craig Kolb:
1. Big data and sampling will become complementary, with big data enhancing traditional sampling methods.
2. Online survey panels will become more important and sophisticated.
3. Rapid online surveys pose risks like excluding populations without internet access.
4. Social media will grow in importance for gathering qualitative insights.
5. Automated marketing managers will proliferate but the human element remains vital.
Government Marketing Survey Results by BluetextJason Siegel
This document summarizes the results of a market survey of 150 government agency decision makers. It finds that the most important factors when evaluating proposals are a contractor's ability to deliver, relevant experience, and a sound proposal. Decision makers prefer to learn about new IT solutions through word of mouth or previous experience working with a vendor. The most useful information sources are websites, and the most likely items to download are white papers and case studies. It provides tips for government marketing, such as focusing on mission goals rather than ROI, highlighting case studies, and getting involved in the community.
Leading digital. #rethinkingmarketing /TweetAtlas Jarkko JokirintaDagmar
TweetAtlas provides social media analytics through a combination of machine analysis and human intelligence from over 6 million people around the world. This approach provides more accurate insights than purely algorithmic systems by understanding sarcasm, irony and multiple languages. TweetAtlas helps brands track marketing campaigns, measure sentiment, benchmark competitors and gain other insights not easily achieved through automated analysis alone. It offers customized reporting and dashboards to help social media, marketing and management teams optimize efforts and measure impact.
MN AMA 2010 Conquering Chaos Conference Breakout Session Presentation "B2C Research and Analytics" by Patrick Furey, President and Founder, ConsumerSphere
BrandsLab Marketing Performance Optimization Session 1 | Off the Beaten Path ...Ebiquity-NA
This session uncovers the most under-utilized paths to multi-channel analytics success. From establishing governance structure to identifying technologies, we will help you think more strategically about your business.
Data Visualisation - Convert insights into actionsAnnalect Finland
Every year LinkedIn gathers a list of the hottest skills that can get you hired. For several years capabilities in statistical analysis and data mining have been one of the most wanted skills. As a newcomer, data presentation have appeared to the list. Businesses are more and more aware how crucial presentation skills are for business to be successful.
This document discusses the importance of communicating data and insights to others. It notes that there is a growing need for businesspeople who can make decisions based on data analysis. While marketers do not need to become data analysts, they should better understand quantitative analysis and be able to communicate what the numbers mean to others. The document emphasizes that simply compiling data is not enough and managers should ensure insights are shared.
A presentation given at the PR Consultants Group (PRCG) annual meeting. Include:
-Perspectives of the PR tech landscape
- Review: 5 all-in-one PR tools
-Briefly: other all-in-one PR software tools
-Innovations in PR tech to watch
The document discusses how market research is undergoing transformation driven by new technologies, social media, and big data. It notes that both research buyers and suppliers are increasing their use of new methods like online research and analytics. This is leading market research to become more data-driven and competitive. The document predicts that by 2015, market research will be more focused on clients' needs, require new skills like data analysis and strategic thinking, and utilize diverse approaches like behavioral economics and predictive analytics. It calls for market research professionals to create a new vision that triangulates both quantitative and qualitative methods for continued success in a changing world.
Disruption is now a constant as new technologies emerge and change the competitive landscape. Data is becoming more valuable as insights can now be gained in real-time from new sources like mobile devices, wearables, and the internet of things. Marketing is being reset as data and analytics allow for more personalized, omni-channel experiences. New technologies are also enabling disruptive business models in areas like the sharing economy, gig economy, and alternative payment systems.
ARF Webinar: The Changing Face Of ResearchLeonard Murphy
How is the research industry adapting to new tools, techniques, and players and what impact is that having on how we view ourselves?
The results of the most recent GreenBook Research Industry Trends study will show how the industry is changing. Get a comprehensive overview of the changes in the marketplace, to arm you with information on what is happening and what it means for the industry as a whole in the future.
What Big Data Means for PR and Why It Matters to UsMSL
Invited to sit on a panel together with Paul Holmes at the PR Forum held in Bucharest March 26, Pascal shared thoughts about the Big Data tsunami which is deeply transforming marketing, communications and PR. What is "Big Data" exactly, what does it mean to businesses, why does it matter to us, and what potential issues could arise from it?
This document summarizes Joel Rubinson's presentation on the future of consumer insights. Some key points:
- Research needs to shift from discrete projects to providing a continuous flow of insights and move from validating findings to shaping thinking.
- New technologies and data sources are changing the landscape of consumer insights, like social media and behavioral data.
- Research must understand consumers as social beings influenced by emotion and focus on brand experiences rather than surveys.
- A "research transformation" is needed to make research more visionary, impactful, and inspire organizations with insights.
Palestra sobre conceitos Big data no evento IDETI em SP. Aborda o que é Big data, debate alguns beneficios e desafios. Debate também o papel do CDO- Chief Data Officer.
This document discusses the rise of data-driven marketing and the live data stream available from consumers. It notes that while there is now more data available about consumers than ever before from various sources, many marketers are still unprepared to harness big data effectively. It explores some of the challenges marketers face in linking and analyzing diverse data sources in real-time to gain insights. Examples of Amazon's recommendations engine and how some brands are starting to personalize experiences based on live streaming data are provided.
The document discusses how advanced analytics are disrupting marketing by enabling more targeted and personalized strategies. It provides an introduction to an e-book compiling essays from data analytics experts in different fields and industries about how they are applying big data analytics. The essays are grouped into five sections covering topics like how analytics are changing businesses, new technology platforms, industry examples, research applications, and marketing strategies.
This document discusses the future of measuring social media and online engagement. It notes the massive scale of social media activity today, with billions of users and terabytes of content shared each month. However, it warns that while data is plentiful, making sense of it and taking meaningful actions can be challenging. It advocates for clear measurement goals aligned with business objectives, benchmarking performance, and focusing on impact over just outputs. Creative approaches are encouraged to make data meaningful and drive strategically useful insights.
1. The document discusses how businesses are facing an explosion of data from various sources like sensors, social media, etc. and how traditional decision making is no longer sufficient to make sense of this complex data environment.
2. It introduces the concept of an "intelligent enterprise" that can harness new analytics capabilities to better analyze data, gain insights, and make optimized decisions in real-time.
3. Key opportunities for intelligent enterprises are to close information gaps, better understand risks and predict outcomes, extract relevant data across the organization, and use data to improve functions like sales and marketing. Those who apply these new approaches will outperform their peers.
Today the Tipping Point is where human intellect & collective acumen of leaders seamlessly converge with Machine Learning & Artificial Intelligence to meet the challenges of fast changing business landscape.
IPR Sapphire Anthology | Collection of 65-word Reflections and Predictions ab...Sarah Jackson
This document provides a collection of 65-word reflections and predictions from the IPR Board of Trustees about the future of IPR and public relations as IPR celebrates its 65th anniversary. The responses touch on topics like the importance of research, challenges around misinformation, evaluating the value of PR, and how COVID-19 will change the PR profession by requiring more agility, emphasis on purpose and societal issues, and adapting to remote work. IPR's history is praised for continually reinventing itself and providing relevant data-driven insights.
Extensive research from TNS proves that social media and search data can accurately predict the results of brand tracker surveys months in advance. The implications for market research are enormous.
1. The document summarizes a presentation about 5 things CMOs should know about marketing analytics.
2. It discusses involving analytics teams early in the process, organizing data around customers and their journeys, taking a forward-looking view through techniques like agent-based modeling, visualizing findings, and combining analytical skills with marketing expertise.
3. The presentation aims to help CMOs overcome common challenges in gaining insights from big data and improving marketing effectiveness.
Unlocking the Value of Big Data (Innovation Summit 2014)Dun & Bradstreet
Big Data is central to the strategic thinking of today’s innovators and business executives as companies are scrambling to figure out the secret to transforming Big Data to Big Insight and that Insight into Action. As many companies struggle with the emerging technologies and nascent capabilities to discover and curate massive quantities of highly dynamic data, new problems are emerging in the form of how to ask meaningful questions that leverage the “V’s” of large amounts of data (e.g. volume, variety, velocity, veracity). In the Business-to-Business space, these challenges are creating both significant opportunity and ominous new types of risk. This presentation discusses how companies are reacting to these changes and provide valuable insight into new ways of thinking in a world with overwhelming quantities of data.
The document discusses predictive analytics and its applications. It begins by defining predictive analytics as using data patterns to predict future outcomes. It then discusses how various industries like marketing, risk management, and operations are using predictive analytics for applications such as targeting customers, assessing risk, and optimizing processes. The document provides examples of how predictive models are used for response modeling, customer segmentation, loyalty/retention, and assessing customer profitability in marketing. It also discusses using predictive models for predicting defaults in risk applications.
This document summarizes the findings of a study on the future of the insights function conducted with over 300 senior marketers and insights leaders.
There is a gap between how insights leaders see themselves and how senior marketers perceive the insights function. While insights leaders see themselves as strategic consultants or explorers, many senior marketers still view insights as behind-the-scenes data collectors. However, both groups agree that insights should play the role of strategic consultants or explorers. The document outlines three paths for insights to transform - through basic organizational changes, becoming more proactive innovators, or getting involved in top-level business decisions. Overall, there is an opportunity for insights to become drivers of brand growth if this perception gap can
This document summarizes the findings of a study conducted by the World Federation of Advertisers (WFA) and BrainJuicer Group PLC on the future of the insights function. Over 300 senior marketers and insights leaders from 94 large companies participated in the study.
The study found that while insights leaders see themselves as strategic advisors, less than a third of senior marketers are satisfied with insights and see the function more as data collectors. There is consensus that insights should play a more strategic role by integrating more closely with marketing and adopting new methods and ideas. However, some new methods are more popular with marketers than insights leaders, suggesting differences in priorities. The document outlines opportunities and challenges for insights to evolve and
Incremental vs Monumental Decision-MakingIpsos France
The world has changed. And these changes are driving the
need for new ways to identify and react to consumer
insights.
-------------------
Pour répondre de façon agile aux enjeux business de ses clients, Ipsos réinvente l’U&A pour laisser la place à la modularité et à l’incrémentalité décisionnelle en fusionnant les sources de données et de collecte.
The Road to Innovation is Paved With Information TechnologyNetApp
Technology, which is producing so much disruption and so much opportunity, also serves as a key tool to facilitate innovation. And continual innovation, at every level, has never been more important for business success. NetApp asked 300 executives worldwide for their views on tech priorities today and in the future. Download this report to learn what they had to say.
How social media is redefining the approach to research.
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
Social media Listening and Analytics: A brief OverviewSherin Daniel
Social media listening captures mentions across the internet in real time or historically to identify insights such as who says what where from the gathered data. Tools like Radian6, Brandwatch and Crimson Hexagon are used to monitor, report, and research social media data. Insights from social media analytics include share of voice against competitors, sentiment trends over time, influential users, and thematic conversation patterns. Challenges include data limits, identifying meaningful metrics, and incomplete pictures from shifting social networks. Future areas of growth include predictive analysis, customer profiling, automated insights, and social media governance.
Similar to What The Newest GRIt Report Tells Us About The Future Direction Of Insights (20)
Introducing Savio: Savvy Insights Experts, on DemandLeonard Murphy
Introducing Savio.
Savio is a global, multi-platform marketplace application connecting research buyers with research experts on demand who can assist with any part of the research cycle and help deliver the service missing from online insights tools.
Y&R Study Results: Secrets and lies sept 19Leonard Murphy
This document describes a study that used both explicit and implicit questioning methods to gain a deeper understanding of consumer values, attitudes, and brands. The study found that consciously reported values and brand preferences often differed significantly from unconscious motivations. Globally, a new mainstream consumer profile is emerging defined by individuality, fluid identities, and comfort with complexity rather than conformity. This "Generation World" shares a sense of empowerment from technology and feels marketers do not fully understand them. The study suggests marketers should move away from targeting single homogeneous segments and instead acknowledge consumers' paradoxical motivations.
The document discusses the changing skills and profiles needed for researchers of the future. It notes that retraining of current staff is necessary to succeed in developing skills like consulting, storytelling, influencing, and synthesizing information from multiple sources. The researchers of the future will come from fields like anthropology, sociology, psychology, and will have strong data science and technology skills. They will need to fill strategic consulting roles and act as primary client relationship owners.
The document outlines the Insight Innovation Platform, which aims to bridge gaps between brands, technology solutions, and the insights industry through knowledge sharing and global collaboration. It establishes events, programs, and online resources to support innovation in market research and insights. Key elements include regional conferences, an insight innovation competition, a vendor knowledge management system, and incubators to support emerging companies. The platform brings together various stakeholders to generate value for all parties.
The document discusses how market research is facing new competitive pressures from consulting firms and analytics companies that are able to leverage big data and targeted data sources. It argues that market researchers need to adapt their methods by asking questions but also observing behavior through new data sources in order to remain competitive and provide predictive insights to clients.
Mria 2012 riding the change wave architecting market research for the futureLeonard Murphy
1) The market research industry is undergoing major transformation driven by new technologies, client demands, and consumer behaviors.
2) Traditional survey-based research models are shifting to incorporate new techniques like social media analytics, mobile surveys, and text analytics. Research suppliers are also transitioning to focus more on consulting, synthesizing insights, and storytelling.
3) To succeed in the future, researchers need new skills in areas like strategic consulting, data synthesis, and delivering measurable client impact through innovative approaches. Embracing emerging technologies and rethinking processes, skills, and client needs will be critical.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
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Key Takeaways:
1. Identify your customer journey and growth areas
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2. CHANGE IN CONSUMERS’
BEHAVIOR IS
CHANGING INSIGHTS
THEN NOW
LISTEN, OBSERVE, ASK
ASK, LISTEN, OBSERVE
2
3. The Market Is Speaking
The industry should get away from believing a method, particularly survey research, will be the solution to anything. We need to be
methodology agnostic. - Joan Lewis, Officer CMK P&G
The challenge becomes getting the most relevant insight together. What is the issue and what information bits are critical to
deciding this? Information is massive and at senior levels managers are overloaded with data. The art of insight management is to
reduce it to the max. A thousand things you can know. Only a few things you need to know. – Senior Marketing Insights
Manager, Microsoft
We use social media analysis through data mining historic conversations as stimulus for
questions and prompts in ideation sessions. – Suzana Pamplona, Johnson & Johnson
Our vision is to build our
brands through lifelong, one-to-one
relationships in real time
with every person in the world.
- Marc Pritchard, CMO P&G
If you don’t like change, you’ll
like irrelevance a whole lot
less. —Joe Tripodi, CMO
Criticisms of new approaches on the grounds of representativeness and the absence of demographics miss the point. Some things they cannot deliver, but
the things they can deliver are found in no other way and have their own unique and strong value proposition. – Marketing Researcher, Leading Technology
Firm
Social media has changed business in general and financial services in particular. Financial services used to react to projections based
on data gathered weeks previously about recalled or projected behavior and stated opinion. New tools can provide relevant information
in near-real time, and managers can react immediately. –Ravi Parmeswar, Citigroup
6. Industry Transition
The Methodological Shift
From To
Questioning Discussing
Asking Observing
Data (collection) Insight (analysis)
Understanding Predicting
“The Big Survey” “Data Streams”
Rational Behavioral
Geographically Fixed Mobile
Quarterly Trackers Real-time
Explore-Create-Test-Launch Co-create
Siloed Converged
35. QUESTIONS?
Leonard F. Murphy
Chief Editor & Principal Consultant | GreenBook
P: 770-985-4904 | M: 678-232-7691
E: lmurphy@greenbook.org
S: lennymurphyrhr
T: @lennyism
Editor's Notes
Many Brands Are Already Using New Tools
Cheaper, Faster, Better
Attitudinal – what do you think, what choice would you make, what do you like, what do you not like.
Behavioral – what did you do, what would you do, product usage, lifestyle, transactional data such as IRI, loyalty data, CRM data
Intrinsic – values, motivations, emotions, personality traits
Characteristics Of The Methodological Shift
Adoption Of New Techniques Is Becoming Mainstream
Market Research Industry Is Being Driven To Change
Organizations Are Adapting In Many Ways
Adoption Of New Techniques Is Becoming Mainstream
Adoption Of New Techniques Is Becoming Mainstream
Adoption Of New Techniques Is Becoming Mainstream
Adoption Of New Techniques Is Becoming Mainstream
Adoption Of New Techniques Is Becoming Mainstream
Adoption Of New Techniques Is Becoming Mainstream
Adoption Of New Techniques Is Becoming Mainstream
Adoption Of New Techniques Is Becoming Mainstream
Individual relationships & Technology are now key stakeholders in Marketing success
The era of 1 to 1 marketing is here
Consumers demand what is relevant to them personally
Technology enables these connections
Marketing & IT are merging
Data Science drives decisions
Big Data isn't a catchphrase. The ability to aggregate and analyze data from an increasing number of consumer devices, interaction points, and activities and then analyze that to predict behavior is an ever expanding reality.
Insights must increasingly allocate resources to understanding “why”.
The data is moving through networks. These are just a few of the companies that are able to catch HORIZONTAL information.
Network providers – all the data runs through there.
Platform providers – the data is structured through there.
Access points – the data runs through there.
Aggregators and resellers are keen to develop data from these providers.
QUANTIFIED SELF
WEARABLE TECH
Personal sensors, EEG headsets, retinal scanners and other biometric devices are embedded in a variety of consumer devices, especially wearable's. And new “tricorder” like applications are entering the market that can perform many aspects of a basic health assessment via a few simple
Effective and inexpensive virtual reality is now a physical reality. Using existing technology like Microsoft Kinect systems, gaming platforms, HD TVs, etc.. Many companies are exerimenting with how to apply VR to address many issues, including behavior change or therapeutic interventions in healthcare.
3D PRINTING
Gamification, or serious games, are used for data collection, co-creation, collaboration, behavior modification, training, and of course good old simple fun. We have not developed game deployment platforms comparable to survey systems, but there are many standardized game design engines that could get there soon to make the development and deployment of games at scale a reality.