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WELCOME TO TOMORROWLAND
• Economic
• Technology
• Competitors
• Clients
• Staff skills
• Consumers
UNDER PRESSURE
CONSUMER DATA
Attitudinal
Intrinsic
Behavioral
Subhead
A LOOK OVER THE HORIZON
Subhead
Subhead
“THINGS” CONNECTED TO THE INTERNET
Subhead
IT’S REALLY BIG DATA
QUANTIFIED SELF
Subhead
WEARABLE TECH
3D PRINTING
INNOVATION CROWDSOURCING
OPEN RATINGS
Subhead
COGNITIVE COMPUTING
Subhead
EMOTIONAL MEASUREMENT
BIOMETRIC MEASUREMENT
THE NEW VOCABULARY
THANK YOU!
Feel free to contact me if you have any questions or
comments:
Leonard Murphy
Senior Partner, Gen2 Advisors
Editor-in-Chief, GreenBook Blog
gen2advisors.com
P: 770-985-4904 M: 678-232-7691
lmurphy@gen2advisors.com
S: lennymurphyrhr
T: @lennyism
GreenBook Blog | GRIT

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Welcome to Tomorrowland:

Editor's Notes

  1. Economics: Cheaper, Faster, BetterTechnology: SM, Mobile, Converged Lifestyle, Quantified SelfNew competitors: Consultancies, Data giants, Marketing Agencies, DIY, SMClient demands: Holistic, emotional, ROI, multi-focusHuman Capital: Changing skill setsConsumers: Engagement, Socialization, Fun, Rewards
  2. Attitudinal – what do you think, what choice would you make, what do you like, what do you not like.Behavioral – what did you do, what would you do, product usage, lifestyle, transactional data such as IRI, loyalty data, CRM dataIntrinsic – values, motivations, emotions, personality traits
  3. The data is moving through networks. These are just a few of the companies that are able to catch HORIZONTAL information.Network providers – all the data runs through there.Platform providers – the data is structured through there.Access points – the data runs through there.Aggregators and resellers are keen to develop data from these providers.