The document discusses how market research is undergoing transformation driven by new technologies, social media, and big data. It notes that both research buyers and suppliers are increasing their use of new methods like online research and analytics. This is leading market research to become more data-driven and competitive. The document predicts that by 2015, market research will be more focused on clients' needs, require new skills like data analysis and strategic thinking, and utilize diverse approaches like behavioral economics and predictive analytics. It calls for market research professionals to create a new vision that triangulates both quantitative and qualitative methods for continued success in a changing world.

1. Transformation:
Where Market Research Is Headed & How
We Can Thrive In A Changing World
Leonard Murphy
Editor & Senior Partner
GreenBook / Gen2 Advisors

2. The Drivers of Change

3. The New Social Paradigm

4. Anyone Anyplace Anytime

5. Latin America Mobile Uses

6. Latin America Social Media

7. Big Data Is Big Business

8. An Industry in Transition

9. New Methods Used In 2011
Note: Among research buyers (n=149) and research suppliers (n=669).

10. Planned 2012 Method Usage
Note: Among research buyers (n=149) and research suppliers (n=669).

11. Quant Qual
The New Competitive Set
Consulting Analytics

12. Defining The Future

13. Predictions for MR by 2015

14. Predictions for MR in 2015

15. The Goal: Minority Report
http://www.youtube.com/watch?v=oBaiKsYUdvg

16. Transformational Thinking
1. Client Needs & Expectations 2. People Skills and Capabilities
4. Process 3. Technology Enablers

17. What Clients Want

18. The Skills For Success

19. FUTURIST
ANTHROPOLOGIST JOURNALIST
Future MR Profile
CONSULTANT
STRATEGIST
ANALYST

20. Behavioral Economics Neuroscience
Defining Approaches
Predictive Analytics Text Analytics

21. Triangulating for Success

22. Creating a New Vision

23. Thank You!
Leonard Murphy
www.greenbookblog.org
www.gen2advisors.com
Twitter: Lennyism
Skype: lennymurphyrhr