Employer Brand Building - Career Site 2.0
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Employer brand building in the so-called Web 2.0 era entails reaching out to potential candidates with honesty, personalization and engagement. Creating an open career site that is personal and engaging must be coupled with a strategic effort to mobilize all staff to speak to potential hires where they spend their time on the internet.
![Dan Stuart [email_address] April 24, 2008 Employer Brand Building 2.0 From Linear Communication to Dialogue ...and Beyond](https://image.slidesharecdn.com/employer-brand-building-20ss-1209559215033790-9/85/Employer-Brand-Building-Career-Site-2-0-1-320.jpg)
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