What is Your Products North Star by MyFitnessPal Senior PM
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Main takeaways: - How to not lose where you want to take your product - Smarter decisions by setting a north star which connects with your users - Avoid the trap of low impact, low effort projects
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What is Your Products North Star by MyFitnessPal Senior PM
- 1. www.productschool.com What is Your Products North Star by MyFitnessPal Senior PM
- 2. FREE INVITE Join 35,000+ Product Managers on
- 3. COURSES Product Management Learn the skills you need to land a product manager job
- 4. COURSES Coding for Managers Build a website and gain the technical knowledge to lead software engineers
- 5. COURSES Data Analytics for Managers Learn the skills to understand web analytics, SQL and machine learning concepts
- 6. COURSES Digital Marketing for Managers Learn how to acquire more users and convert them into clients
- 7. COURSES UX Design for Managers Gain a deeper understanding of your users and deliver an exceptional end-to-end experience
- 8. COURSES Product Leadership for Managers For experienced Product Managers looking to gain strategic skills needed for top leadership roles
- 9. COURSES Corporate Training Level up your team’s product management skills
- 10. Shubhansha Agrawal Sr. Product Manager TONIGHT’S SPEAKER
- 11. Agenda ● Why is it important? ● Examples ● Learnings
- 12. ‘NORTH STAR’ “A-ha” moment for the user.
- 13. North star is not the flashiest number but that's what gives us direction. WHY?
- 14. ● Difference in Vision ● Did not iterate! CASE STUDY- Facebook vs MySpace
- 15. LEARNINGS
- 16. BUILD IT RIGHT ● Product/market fit. ● Avoid unconscious bias. ● Tell a story that your user understands.
- 17. GET THE BASICS ● Spend ample time to understand and build the vision. ● 3 month/6 month/ 1 year
- 18. COMMUNICATE ● Take ownership. ● Always anchor stakeholders. ● Reflect and Repeat!
- 19. LASTLY, THINGS WILL CHANGE ● Speed, Quality, cost compromise ● Iterate as your product grows. ● Build qualitative and quantitative balance.
- 20. www.productschool.com Part-time Product Management, Coding, Data Analytics, Digital Marketing, UX Design and Product Leadership courses in San Francisco, Silicon Valley, New York, Santa Monica, Los Angeles, Austin, Boston, Boulder, Chicago, Denver, Orange County, Seattle, Bellevue, Washington DC, Toronto, London and Online
Editor's Notes
- There is a lot of content out there
- As a product manager, we are expected to work and deliver features all the time. Sometimes we are so focused on that, that we may not be even paying attention to the big picture. Great product manager vs good product manager Everything you do takes you a step closer to the vision Emotional connection with the user. Business Objectives
- restaurants example The product north star is easily the most powerful and misunderstood product strategy framework in use today. More product teams are dealing with the consequences of not defining it at all or defining it the wrong way and leading their team down an unintended path. Likewise, you can put your time and effort into monitoring your free trial signups, but that’s probably not where your focus should be because it doesn’t tell you anything about whether those people are actually using your product – or whether they’ll stick around when the free trial ends.
- What sets the great companies apart from the good ones? Many factors Long-term success comes down to a deep understanding of your ideal customer, and that understanding is informed by going as far down as possibly into the subsets of your data. Even though we saw how there are these great companies and their north star but are they working on these every day? Thats the difference in a good and a great product manager. A company might have come up with an amazing vision when founded, but what after that?
- Tips/thoughts that I wish I knew that time.
- When you start as a product manager or join a new company, its very aspiring to just start working on the features and what the team is already working on. But spend time and think if that is even right and if it is, understand it. I cannot stress this point enough. If you have just started your company, you’re probably super excited and passionate and you’re expecting the users to come flooding in, and you’re ready to do everything you can to make that happen. You want to skip ahead to the part where you’re choosing your North Star Metric and measuring your growth. Stop. Slow down. You’re not ready for growth before you have sustainable product/market fit.
- When you start as a product manager or join a new company, its very aspiring to just start working on the features and what the team is already working on. But spend time and think if that is even right and if it is, understand it.
- When you start as a product manager or join a new company, its very aspiring to just start working on the features and what the team is already working on. But spend time and think if that is even right and if it is, understand it.
- When you start as a product manager or join a new company, its very aspiring to just start working on the features and what the team is already working on. But spend time and think if that is even right and if it is, understand it.