Main takeaways: -Deep brand insight driven marketing requires understanding your consumer -Know the direction that your consumer is going to harness energy in the social and cultural space they live in -There is a sense of responsibility for marketers to champion for those who do not have a voice

1. www.productschool.com
How to Understand Your Consumer by
Yamaha Brand Marketing Manager

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10. Thomas Cho
TONIGHT’S SPEAKER

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Part-time Product Management, Coding, Data Analytics, Digital
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