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Ux presentation

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UX Process
Strategy
Strategy is important from the outset because it articulates the brand,
guiding principles, and long-term vision of an organization. The strategy
underpinning a UX project will shape the goals of the project— what the
organization is hoping to achieve with the project, how its success
should be measured, and what priority it should have in the grand
scheme of things.
Research
Often referred to as the Discovery phase, the Research phase is
probably the most variable between projects. Complex projects will
comprise significant user and competitor research activities, while small
startup websites may skip all research activities other than some
informal interviews and a survey. In many people’s eyes, the Research
phase is key to creating an informed user experience, however it is also
the phase most often skipped.
Analysis
The aim of the Analysis phase is to draw insights from data collected
during the Research phase. Capturing, organizing and making
inferences from the “what” can help UX Designers begin to understand
the “why”. Communicating the designer’s understanding back to end-
users helps to confirm that any assumptions being made are valid.
Design
The Design phase is collaborative (involving input and ideas from
different people) and iterative (meaning that it cycles back upon itself to
validate ideas and assumptions). The premise of the Design phase is to
put ideas in front of users, get their feedback, refine them, and repeat.
Often represented by paper prototypes, interactive wireframes, or semi-
functioning prototypes, all deliberately created in low-fidelity to delay
any conversation relating to graphic identity, branding or visual details.
Production
The Production phase is where the high-fidelity design is fleshed out,
content and digital assets are created, and a high-fidelity version of the
product is validated with stakeholders and end-users through user
testing sessions. The role of the UX Designer shifts from creating and
validating ideas to collaborating with developers to guide and champion
the vision.

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Ux presentation

  • 2. Strategy Strategy is important from the outset because it articulates the brand, guiding principles, and long-term vision of an organization. The strategy underpinning a UX project will shape the goals of the project— what the organization is hoping to achieve with the project, how its success should be measured, and what priority it should have in the grand scheme of things.
  • 3. Research Often referred to as the Discovery phase, the Research phase is probably the most variable between projects. Complex projects will comprise significant user and competitor research activities, while small startup websites may skip all research activities other than some informal interviews and a survey. In many people’s eyes, the Research phase is key to creating an informed user experience, however it is also the phase most often skipped.
  • 4. Analysis The aim of the Analysis phase is to draw insights from data collected during the Research phase. Capturing, organizing and making inferences from the “what” can help UX Designers begin to understand the “why”. Communicating the designer’s understanding back to end- users helps to confirm that any assumptions being made are valid.
  • 5. Design The Design phase is collaborative (involving input and ideas from different people) and iterative (meaning that it cycles back upon itself to validate ideas and assumptions). The premise of the Design phase is to put ideas in front of users, get their feedback, refine them, and repeat. Often represented by paper prototypes, interactive wireframes, or semi- functioning prototypes, all deliberately created in low-fidelity to delay any conversation relating to graphic identity, branding or visual details.
  • 6. Production The Production phase is where the high-fidelity design is fleshed out, content and digital assets are created, and a high-fidelity version of the product is validated with stakeholders and end-users through user testing sessions. The role of the UX Designer shifts from creating and validating ideas to collaborating with developers to guide and champion the vision.
  • 7. User Testing Usability testing is a method by which users are asked to perform certain tasks in an effort to measure the product's ease-of-use, task time, and the user's perception of the experience. Changes are made to the application or site based on the findings of the usability tests. Usability test participants are encouraged to think aloud and voice their every opinion.