UFS (Universal Flash Storage) provides opportunities for SSD storage in mobile devices as smartphones and tablets replace PCs as the primary computing platform. The document discusses how UFS is designed from the ground up to meet the performance needs of future mobile platforms, including high IOPS, low latency storage. UFS provides flexible deployment options with embedded or removable SSD cards. It is supported by a large industry organization to develop specifications. UFS is positioned to take advantage of growing Asian markets and become the standard for SSD storage in next generation high-performance mobile devices.

1. What
is
UFS?

2. UFS
Opportunity
in
the
post
PC
era
 SmartPhone
and
Tablet
technology
outpacing
PC
demand
 Mobile
compute
pla>orms
 Trend
in
towards
use
as
primary
compute
pla>orm
 Mul@ple
new
OS
ecosystems
emerging
 Performance
now
more
than
just
throughput
 High
IOPS
&
low
latency
100%
 Significant
new
growth
expected
in
Asia
90%
80%
 Lower
cost
pla>orms
70%
 Feature
rich
60%
 User
configurable
devices
50%
40%
30%
20%
10%
0%
2010
2011
2012
2013
2014
Tradi4onal
PCs
Mobile
Compute
Pla/orms
4

3. Simple Multi-Media User Generated Real-Time Seamless
Communication Consumption Contents Applications Lifestyle
Connectivity
• Voice • Music/Ringtone • Social • Video call
• SMS • Video networking • Online gaming • Mobile and Web
• Email • Web browsing • Video upload • Navigation convergence
• Memory card • Multi-media • Location-based • 3D interactive
for media sharing services gaming
 Increasing
storage
capacity
 Increasing
compu@ng
power
 Going
from
single-­‐threaded
to
mul@-­‐threaded
opera@onal
model
 Low
latency
and
HIGH
IOPS
5

4. SCSI
e-­‐MMC
Solid
State
Drive
SSD
Upgrade
Embedded
SSD
Cards
Solu4ons
6

5. Fluid
Responsiveness
Interac@ve
3D
Gaming
Seamless
Web
Surfing
7

6. PROCESS APP STOP Smartphone
A
MP3 PLAY
HOST
PROCESS
B
Download Data
Read
Traditional
Device eMMC Internal Write
Write
(Merge)
Mul4-­‐tasking
MB/s
(Write)
Low
latency
is
must
for
seamless
user
experience
11

7. Flexible
Deployment
Op@ons
 UFS
Embedded
SSD
only
 Feature
&
performance
rich
”out
of
the
box”
 Premium
mobile
device
&
price
 UFS
Card
SSD
only
 Lower
ini@al
price
for
mobile
device
 Consumer
selectable
SSD
capacity
 Hybrid
model
 Sufficient
embedded
SSD
for
applica@ons
support
 UFS
card
slot
for
incremental
SSD
func@onality
 Seamless
HIGH
IOPS
performance
Only
Game
in
Town
13

8. Membership
Tiers
 Execu@ve
 BoD
membership
 Samsung,
Micron,
Hynix,
Agilent,
Silicon
Mo@on,
Phison
 Contributor
 Working
group
vo@ng
rights
 Learning
from
plugfests
 Recommenda@ons
back
into
JEDEC
 Seminar
speaker
slots
 Adopter
 Access
to
specifica@ons
 Plugfest
par@cipa@on
 Reference
implementa@ons
15

9.  The
third
wave
of
mobile
compute
pla>orms
driving
future
designs
 Mul@-­‐threaded
(IOPS)
compu@ng
model
 Large
mul@-­‐media
files
require
capacity
&
transfer
bandwidth
 Future
growth
is
at
10W…
not
50W-­‐100W
• Low
power
consump@on
with
high
performance
 Smartphone
growth
in
Asia
key
to
driving
future
demand
 Low
cost..
yet
feature
&
performance
rich
 Opportunity
for
both
embedded
and
add-­‐in
card
SSD
storage
 The
UFS
advantage
 Designed
from
the
ground-­‐up
to
meet
the
future
mobile
pla>orms
needs
 Technology
availability
mee@ng
market
transi@on
@meline
 Configura@on
flexibility
with
seamless
high
IOPS
performance
 Extendable
performance
with
mul@-­‐lanes
providing
many
years
of
runway
SSD
for
Mobile
17