This document discusses indigenous consciousness and ethnic identity. It states that ethnic identity is an attachment to one's cultural heritage and is understood differently in each indigenous society through factors like mother tongue, clothing, and worldview. The consciousness of ethnic identity within indigenous communities is complex due to diverse social and psychological aspects. Additionally, identity tends to change over time and territory as humans change. Indigenous groups like the Puruhá people of Ecuador have their own distinct ethnic identities. The document concludes that indigenous journalists face challenges in accurately representing indigenous themes and identities to outside audiences not familiar with indigenous ways of life and worldviews.