To think about the elements which constitute culture. Differences between attitudes based on culture and on individual personality and how does culture affects communication. To use a visual aid and theoretic input to think about behavioural attitudes and culture.

1. Effective and Sensitive Intercultural Communication Pablo Castiñeiras pcastin@gmail.com

3. Which elements constitute culture? E.g. The process to invent something new and be used by the others like a metaphor of life and culture

4. An inventor has an idea to make something new

5. But the invention has to be understood by the future users, this means: instructions

6. What do you think about life like the radio and culture like instructions to write ? LIFE Instructions

7. What is cultural and what is personal?

8. Personal Sphere Pre-cultural Pre-verbal

9. Guide to live Social Rules Cultural Sphere

10. How do they interact? Culture

11. Throughout the personality Culture Personality

12. Personality = person & culture Personality

13. Personalities influence culture Culture

14. Personal and social progress Culture Personality

16. = Communication problems X Culture Personality X Culture Personality Same culture but different personalities

17. = Possible approaches to mutual cultural understanding X Culture Personality Y Culture Personality Different cultures but similar personalities

18. = Cultural and personal crashes X Culture Personality Y Culture Personality Different culture and personalities