SEO, or Search Engine Optimization, is the practice of optimizing a website or online content to rank higher in search engine results pages (SERPs). The ultimate goal of SEO is to increase the visibility of a website, so it can attract more organic traffic from search engines like Google, Bing, or Yahoo. SEO involves a variety of techniques, including optimizing website structure and content, building quality backlinks, improving website loading speed, researching and using relevant keywords, and analyzing website traffic data. SEO is important for businesses and individuals alike, as it can help them reach a wider audience, generate more leads, and ultimately drive more sales or conversions. A well-executed SEO strategy can also help establish a brand as an authority in its field, and boost its reputation and credibility in the eyes of its target audience.

1. Introduction
Search Engine Optimization
(SEO)

2. What is Search Engine Optimization (SEO)
The process of improving the quality and quantity
of website traffic to a website from search engines.

3. How Does Search Engine Work

4. How Does Search Engine Work
1.Crawling: Collecting information from webpage and
collecting more by following the links on the page
2. Indexing: Storing the collected information
3. Ranking: Applying algorithms to display relevant results at
top
4. Results: Serving results related to the search query

5. Different Types of SEO
● On-Page SEO
● Off-Page SEO
● Technical SEO

6. TECHNICAL SEO

7. Robots.txt
● A robots.txt file tells search engine crawlers which URLs the
crawler can access on your site.
● This is used mainly to avoid overloading your site with requests.
● To keep a web page out of Google,Bing,yahoo and other search
engine block indexing with noindex or password-protect the
page.

8. Canonical Tag
● A canonical tag is a way of telling search engines that a specific URL
represents the master copy of a page.
● Using the canonical tag prevents problems caused by identical or
"duplicate" content appearing on multiple URLs.

9. 301 Redirection
● 301 redirect means that the page has permanently moved to a
new location.
● The 301 part refers to the HTTP status code of the redirected
page.
● It Will ensures the best user experience for the visitor and means
that any backlink value is directed correctly and not lost with the
old page.

10. 302 Redirection
Tells search engines that a page has been moved temporarily.

11. 404 Error Pages
● Web Page Designated To be displayed when a request triggers the HTTP 404
response code
● Visitor was able to locate the server, but not the specific destination
● In other words, they found your site, but not a specific page within your site.If
the site’s designer designated one, a 404 error page is loaded
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12. PAGE SPEED OPTIMISATION
● Move your website to a better host
● Optimize the size of images on your website
● Reduce the number of plugins
● Minimize the number of JavaScript and CSS files
● Use website caching
● Implement Gzip Compression
● Database optimization in CMS
● Reduce the use of web fonts
● Detect 404 errors
● Reduce redirects

13. FOR MORE DETAILS
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