BBB Presentation: Social Media Marketing Basics and Overview
The document emphasizes the importance of social media in modern marketing, highlighting its extensive user base and the necessity for a multi-channel approach that integrates both traditional and social media. It outlines strategies for developing a successful social media marketing plan, including understanding the target audience, defining goals, and evaluating time and resource investments. The document also stresses the importance of creating engaging content, utilizing analytics, and fostering relationships to enhance brand loyalty and advocacy.
More Related Content
Similar to BBB Presentation: Social Media Marketing Basics and Overview
BBB Presentation: Social Media Marketing Basics and Overview
- 1. Our Focus IsSocial Media! Our Focus Is Social Media! Social Media Marketing Agency facebook.com/talkingfinger
- 2. Erik Granato WhoAre We? Chris Durso Bill DeRosa Dana Bereza Social Media Marketing Agency
- 3. Social Numbers 1 Billion worldwide users (1.67 million in CT!) 150 Million + users 800 Million UNIQUE users per month 10 Million users 158 Million Blogs 165 Million Users And These are Just the Major Networks!
- 4. Social Numbers: MobileMakes the World Smaller 2
- 5. Top Aggregated MobileApp Downloads Based on 20.7 million downloads from iTunes and Google Market
- 6. Want to reachpeople when they are not seeing you on “Traditional” Ad/Marketing platforms? 3 Go Social!
- 7. The Youth Leadsin Social Use... 4 ...However ALL Age Groups are Catching Up!
- 8. SYNERGY NoLonger Can You Survive On One Advertising or Marketing Initiative. With Leaps in Technology, Expectations of Prospects and Clients, and Social Interconnectivity, We Must Have Multiple Streams of Engagement
- 9. NO Ad/Marketing ShouldBe Living In A Silo Social Traditional
- 10. Ad/Marketing Mediums “Traditional” “Social” About 14% trust About 78% trust Rapid exposure Slow exposure Little Engagement Full Engagement Difficult to “Share” Based on “Sharing” General Population Segmented Population Yin-Yang of Media
- 11. Let “Traditional” offsetsocial media’s scale issue and allow social media to engage prospects and clients in Balance a RELATIONSHIP. If You Only Use Social, You Will Lose Marketshare If You Only Use Traditional, You Will Lose Marketshare
- 12. Add social icons to ALL newspaper, magazine and printed ads... In fact, it should be on ALL printed material and literature you create...Including...
- 13. Add all iconsto your business cards as well as their URL’s the same as your phone, email and website Give people multiple points of contact!
- 14. Your website needssome love too! An Up to Date, Clean, SEO Friendly, Branded Website will ALWAYS be Paramount!
- 15. It should alsobe in your email signatures
- 16. Social Media Success HowDo We Get There?
- 17. Social Media MarketingTakes Time. It is *WHAT* You DO With The Time That Determines Success or Failure
- 18. It’s A Marathon... Not A Sprint...
- 19. Creating a SocialMedia Marketing Strategy
- 20. 1. Define YourTarget Audience Age Education Gender Hobbies Location Career/Job Never Before Could We Gather So Much InformationAbout People!
- 21. 2. What AreYour Goals? Brand Awareness Building Advocacy Thought Leader/Authority More Customers/Clients Building Strategic Partnerships PS: INCREASED PROFITS ARE NOT A GOAL, THEY ARE A RESULT OF GOAL SETTING!
- 22. 3. How MuchTime Per Week Can You Invest Internally? Be Realistic! Be Specific! How Long Will It Take To Create Content? Can You Reduce Other Marketing Initiatives? Include ALL Personnel That Can Contribute How Much To Outsource?
- 23. 4. What OtherMarketing Initiatives Are In Place? List ALL Online Assets List ALL Traditional Assets -Website -Newspaper Ads -Adwords -Printed Materials -Shopping Carts -Magazine -Enews -Brochures/Literature -PR Initiatives -Trade Shows List All Current Social Media Assets -Facebook Pages -Twitter -Pinterest
- 24. Choosing the RightSocial Network! You have defined... 1. Audience 2. Social Goals 3. Amount of Time Available 4. Other Marketing Initiatives This Helps Determine Which Network Will Work Best For You Brief Examples...
- 25. Broad Demographics B2C with B2B component Central Platform Time Consuming 75% Women PERFECT for products Show Your Personality Somewhat Time Consuming B2B with B2C Component Thought Leader/Authority Continuing Education Strategic Partnerships
- 26.
- 27. Immediate Actions Assess Each Quarter Monthly Actions Long Term Initiatives
- 28. Daily and Weekly Actions On Which Network Record Basic Analytics
- 29. Best Practices ForYour Strategy For Longevity And Best Chance of Full Exposure, Make Posts About The Same “Topic” In A “Staggered” Fashion. Example: Blog PostBasic General Strategy: 1. Immediately Post To Facebook 2. Tweet Out Two Hours Later 3. Post To Google+ The Next Day 4. Tweet it Out At A Different Time Than Yesterday 5. Post on LinkedIn Profile On Day Three ...so on...
- 30. CONTENT IS KING AGood Strategy Includes Good Content! Engaging Open Ended Conversation Interesting Educational Fun Off the wall Contradictory ASK QUESTIONS!
- 31. ANALYTICS!!! Done monthly across all platforms to define initiatives. This is the cornerstone of success!
- 32. Use Analytics toRedefine Strategy Analytics Tell the “Story” Of What You Post and the Correlations Of Day, Time, Type Of Post, Virality and Most Important... How Your Audience Responds to Your Content! YOU ALSO START UNDERSTANDING SOCIAL ROI
- 33. A Basic FormulaFor Social Media ROI Dollar investment in “Hardware” Technical: Apps, Landing Pages Graphic Design, Branding, Optimizations Human investment in “Software” People: Creating and Curating Content, Responding, Monitoring
- 34. A Basic FormulaFor Social Media ROI Total sales in dollars resulting directly from efforts. Hardware + Software = Social Costs Sales - Social Costs = Social ROI
- 35. Other “ROI” Metrics Create and build personal relationships People do business with people they know Long term continual engagement
- 36. Other “ROI” Metrics Brand loyalty Brand advocacy and “cheerleaders” Trust
- 37. Everyday Structures For Success
- 38. General PointsDo.... Show interestin and listen to others Be real, be yourself Take time and do it right Have fun!
- 39. General PointsDon’t... Use platformsto shout your message Talk about yourself continually Use auto post programs POORLY
- 40. Thank you! Learn More, Ask Questions, Engage! facebook.com/talkingfinger