Media is any medium used for mass communication, including printing, television, radio, newspapers, films and digital forms. There are seven key concepts of media known by the acronym "MIGRAIN": media forms, ideology, genre, representation, audience, institution, and narrative. Media forms are the mediums used to communicate information to audiences, while ideology is the original thought behind the media content. Genre refers to the style or category of the media work.

1. WHAT IS MEDIA?
IT’S BASICALLY A MEDIUM THROUGH WHICH WE COMMUNICATE ON A
LARGE SCALE.

2. Forms of media:
 The first medium of media was printing
 Other mediums of media are followed as:
 Television
 Radio
 Newspaper
 Digital
 Film

3. There are 7 key concepts of media, the
acronym for which is “MIGRAIN”.

4. KEY MEDIA CONCEPTS:
 M- Media forms
 I- Ideology
 G Genre
 R- Representation
 A- Audience
 I- Institution
 N- Narrative

5. Media forms:
 Media forms are the mediums used to communicate.
 They are mediums such as: newspaper, television, radio, printing, film etc.

6. Ideology:
 Ideology is basically the original thought behind the media text.
 It’s theorizing of a visionary or impractical nature.

7. Genre:
 A genre is a style or category of art, music, or literature.
 Types of genre:
 Fiction.
 Comedy.
 Drama.
 Horror.
 Non-fiction.
 Realistic fiction.
 Romance novel.
 Satire

8. Representation:
 Media representation are the ways in which the media portrays particular
groups, communities, experiences, ideas, or topics from a particular
ideological or value perspective.

9. Audience:
 Audience is basically your target market.

10. Institution:
 Institution is basically the media group or company that owns the
production.

11. Narrative:
 Narrative is basically your story line.
 It’s the way, the different elements in a story are organized to make a
meaningful story.