Men's Health magazine is the world's largest men's magazine brand, published in 47 countries. It was originally focused on health but now covers various lifestyle topics for men. The analyzed cover features Portuguese soccer star Cristiano Ronaldo shirtless with the main coverline "28 DAYS ABS" promising to tell readers how to achieve six-pack abs in that timeframe. Additional coverlines and puffs are used to attract readers and summarize the articles inside.