Marketing can be defined in many ways but is evolving from sales and aesthetics to understanding consumer psychology and predicting future behaviors to increase profits. Today's marketer is a storyteller who humanizes products through honesty, humility and hope, grabs attention through creative ways, and turns wants into needs by realizing the power of imagery and psychology. The future of marketing involves experiential tactics as consumers distrust traditional ads, and it requires a blend of business, math, art and psychology skills as well as a geeky, social, artistic personality.

2. “How do you define marketing? What changes will the industry see in the future?”
One of the first questions I ask
marketing candidates in an interview is

3. This is an important question because marketing
can be defined in a variety of ways. A candidate’s
knowledge of the future of marketing is key
to understanding the value they will bring
to your company.
As I pursue my own job search, I believe it is only fair to hold myself
to the same standards.

4. Over the years, marketing has evolved from a synonym to sales
or a function solely based on “making things look pretty” to…
translating the consumer psyche and current market conditions
into predicted future behaviors that will increase company profits.

5. Today's successful marketers are glorified storytellers.
services through honesty, humility and hope.
We humanize products, processes and
We grab the attention of overstimulated consumers by discovering new, creative ways to
draw their attention to something they would normally overlook.

6. We turn wants into needs.
We realize the power of imagery and the psychology of colors and fonts.

7. Experiential marketing tactics are our future.
Consumers no longer trust traditional
advertising methods.

8. It requires knowledge of business, math, art and psychology.
Marketing is the perfect balance of intellectual and creative output.

9. To be a successful marketer one has to be
A mishmash of geeky, social, artistic and individualistic.
Marketing is not only a career…… it is a personality.