Biz Travel Solutions is a travel agency located in Manchester, NH that provides planning and execution of business travel. Their mission is to create strong global business relationships through proper planning and exceptional customer service. Within five years, their goal is to be the go-to travel agency for planning business travel and build strong client relationships globally. Their main competitors are larger travel agencies like American Express Corporate Travel and Orbitz Worldwide.
Innovative Small Business Marketing StrategiesNancy Dibert
The document discusses how marketing has evolved from traditional word-of-mouth and print advertising to integrated digital marketing strategies. It provides tips for businesses to establish an online presence through websites, search engine optimization, social media, blogs, email newsletters, videos and more. The goal is to engage customers and boost business through innovative tactics that capture attention across various online channels.
The document provides information about creating an effective marketing plan, including performing a marketing analysis, determining a target market, selecting appropriate marketing activities and creating a budget. It discusses analyzing the total market and target segments, identifying competitors, and outlining sales strategies and forecasts. Sample marketing analyses and budgets are included to illustrate the concepts. The key steps are determining the target niche, assessing resources, selecting top 3-4 marketing strategies to fit the budget and time frame, and projecting expected results from each activity.
Creating An Effective Business Development StrategyTom Cutshall
Creating a business development strategy requires a collaborative effort from the entire business team. A key aspect of creating an effective business development plan is looking back and evaluating what worked and didn't work.
The document provides an overview of a complete marketing action plan, covering topics such as branding, web marketing, relationship marketing, networking, strategic alliances, interruption marketing, and financial considerations. It discusses establishing your brand identity, developing an effective website, using social media and relationship marketing to attract and retain customers, networking and forming strategic partnerships, recommended reading, and creating an action plan for marketing.
The document outlines a four phase approach to bridging gaps in a business's marketing strategy to achieve 20% growth. The phases include: 1) Understanding the business, market, and customer needs; 2) Defining the value proposition and unique messaging; 3) Developing a clear strategy and roadmap; 4) Implementing with operational excellence focused on customer intimacy. It also identifies issues with the current approach such as poor quality leads, sales leakage, and dissatisfied customers that must be addressed to succeed.
Interactive Marketing ~ business development process (selling steps included!)Lynn Holley III
This is an ever evolving - but simple Business Development/SALES Process. The Process is utilized while creating business opportunities within the Interactive Media/Marketing Landscape (i.e. websites, web applications, internet marketing, social media, ETC. )
As you will see, it’s short - but informative! Also, be cognizant to the overlapping of certain content items throughout - only because several slides have variables that may touch each other @ different times during the Process because they’re ALL intertwined & coming from the same source – CENTERED Business Development Plan - to make it work!
My Puget Sound AMA Slides on B2B Customer Acquisition StrategiesBrian Hansford
The Puget Sound AMA invited me to present ideas on B2B customer acquisition and demand generation. Paul Judy, Avalara's VP of Customer Marketing presented B2B customer marketing concepts.
This document outlines 9 steps for developing a successful marketing technology strategy:
1. Begin with a marketing and demand generation strategy that aligns technology with revenue goals
2. Evaluate organizational readiness to implement and utilize new technologies
3. Assess current marketing technologies and how they are used
4. Map gaps between current and needed capabilities and prioritize objectives
5. Develop a data management strategy and data model to integrate technologies
6. Consider tools that provide artificial intelligence, machine learning, and predictive analytics
7. Plan strategic infrastructure and integrations between technologies
8. Prioritize analytics, performance management, and attribution to measure results
9. Ongoing management is required to operate technologies and business processes effectively
Innovative Small Business Marketing StrategiesNancy Dibert
The document discusses how marketing has evolved from traditional word-of-mouth and print advertising to integrated digital marketing strategies. It provides tips for businesses to establish an online presence through websites, search engine optimization, social media, blogs, email newsletters, videos and more. The goal is to engage customers and boost business through innovative tactics that capture attention across various online channels.
The document provides information about creating an effective marketing plan, including performing a marketing analysis, determining a target market, selecting appropriate marketing activities and creating a budget. It discusses analyzing the total market and target segments, identifying competitors, and outlining sales strategies and forecasts. Sample marketing analyses and budgets are included to illustrate the concepts. The key steps are determining the target niche, assessing resources, selecting top 3-4 marketing strategies to fit the budget and time frame, and projecting expected results from each activity.
Creating An Effective Business Development StrategyTom Cutshall
Creating a business development strategy requires a collaborative effort from the entire business team. A key aspect of creating an effective business development plan is looking back and evaluating what worked and didn't work.
The document provides an overview of a complete marketing action plan, covering topics such as branding, web marketing, relationship marketing, networking, strategic alliances, interruption marketing, and financial considerations. It discusses establishing your brand identity, developing an effective website, using social media and relationship marketing to attract and retain customers, networking and forming strategic partnerships, recommended reading, and creating an action plan for marketing.
The document outlines a four phase approach to bridging gaps in a business's marketing strategy to achieve 20% growth. The phases include: 1) Understanding the business, market, and customer needs; 2) Defining the value proposition and unique messaging; 3) Developing a clear strategy and roadmap; 4) Implementing with operational excellence focused on customer intimacy. It also identifies issues with the current approach such as poor quality leads, sales leakage, and dissatisfied customers that must be addressed to succeed.
Interactive Marketing ~ business development process (selling steps included!)Lynn Holley III
This is an ever evolving - but simple Business Development/SALES Process. The Process is utilized while creating business opportunities within the Interactive Media/Marketing Landscape (i.e. websites, web applications, internet marketing, social media, ETC. )
As you will see, it’s short - but informative! Also, be cognizant to the overlapping of certain content items throughout - only because several slides have variables that may touch each other @ different times during the Process because they’re ALL intertwined & coming from the same source – CENTERED Business Development Plan - to make it work!
My Puget Sound AMA Slides on B2B Customer Acquisition StrategiesBrian Hansford
The Puget Sound AMA invited me to present ideas on B2B customer acquisition and demand generation. Paul Judy, Avalara's VP of Customer Marketing presented B2B customer marketing concepts.
This document outlines 9 steps for developing a successful marketing technology strategy:
1. Begin with a marketing and demand generation strategy that aligns technology with revenue goals
2. Evaluate organizational readiness to implement and utilize new technologies
3. Assess current marketing technologies and how they are used
4. Map gaps between current and needed capabilities and prioritize objectives
5. Develop a data management strategy and data model to integrate technologies
6. Consider tools that provide artificial intelligence, machine learning, and predictive analytics
7. Plan strategic infrastructure and integrations between technologies
8. Prioritize analytics, performance management, and attribution to measure results
9. Ongoing management is required to operate technologies and business processes effectively
What impact does Customer Management have on Business PerformanceDoug Leather
We know intuitively that managing the customer portfolio well leads to improved business performance. This slide deck shares important insights into what makes customer management work and how to measure it. This is based on research done by QCi (the main players now with The Customer Framework Ltd) and although I put this deck together 6 years ago I was astounded as to how relevant the thinking still is. The sad reality is that Customer Management capability hasn't improved very much over the years (in the majority of cases, hence we are still subject to inconsistent and poor customer experience) yet it remains a topic that is spoken about and focussed upon by many organisations. The difference that I find today versus 7 or 8 years ago is that MORE people talk about customer management than previously, however I don't se much improvement in the understanding of what it involves or much improved capability in operationalizing customer centric business.(this is a generalised statement)
Welcome to the 7th Annual B2B Content Marketing Benchmarks, Budgets, and Trends—North
America report. We’ve made quite a few changes to our annual survey this year to reflect the
maturing content marketing industry.
This year’s research paints a brighter picture than the last few years, indicating that content
marketing is alive and well! Content marketers are on track—with 62% reporting that their
organizations are much more or somewhat more successful with their overall content marketing
approach compared with one year ago.
Like last year, those who are further along with their approach are the most successful, while
the vast majority of the least successful are in the young/early phases of content marketing.
With time, a documented strategy, creativity, meaningful goals and metrics, a willingness to
experiment, and perhaps most importantly, a commitment to content marketing, those
marketers will succeed.
Please watch for continuing editorial coverage of our research findings throughout 2017.
We hope you will find the insights useful as you prepare for the year ahead
Significance of reserach in business decision makingkomal bhardwaj
Business research is a process that helps companies make better-informed decisions through collecting and analyzing market data. There are two main types of business research: quantitative and qualitative. Quantitative research uses surveys and statistics to understand things like customer awareness, interests, and behaviors. Qualitative research focuses on understanding attitudes, intentions and beliefs through methods like interviews and focus groups. Conducting business research helps companies understand customers, identify opportunities and risks, develop effective marketing strategies, and reduce the chances of business failures. It is a crucial process that allows companies to stay ahead of competition and design solutions that meet market demands.
The document discusses using social networks like LinkedIn for business purposes such as lead generation and sales. It provides tips on how to build an effective profile, network with relevant connections, engage in discussions, and leverage your network to find new business opportunities and clients. The document also advertises a 4-part online training series on using LinkedIn for new business development.
Sherri Sklar Strategies provides expertise in growing revenue through optimizing all aspects of an organization that contribute to revenue generation. They have extensive knowledge of sales, marketing, and business development. Their strategies focus on opening new profitable demand sources, creating a customer-centric sales culture, and tapping into new revenue sources across an organization. Their services cover various areas including analysis and strategy, marketing innovation, sales enablement, lead generation, and social selling. They help companies analyze their revenue-generating operations, develop metrics-driven strategies, and create high-performance sales environments.
Future of Sales-Craig Rispin-Business FuturistCraig Rispin
The document discusses the changing role of the modern sales professional. It describes how sales professionals are now expected to act as thought leaders who focus on helping prospects rather than directly selling. They must use social media and content to establish themselves as experts and build relationships over time. Successful social selling involves creating an online brand, finding the right connections, sharing useful insights, and building strong relationships.
How to Create a Marketing Plan for Financial Advisors and Grow Your Business ...Claire Akin, MBA
Are you ready to make this year your best year ever? Get started by joining us for an exclusive workshop webinar to create your marketing plan! We'll review six steps to get started with your marketing plan including:
Your Website
Search Engine Optimization (SEO)
Email Marketing
Event Marketing
Social Media
Creating a Marketing Calendar
You'll walk away with a concrete action plan to increase new leads and referrals this year and beyond!
TopRight is a strategic marketing consulting firm founded in 2006 by consultants from top firms (Mckinsey, Booz & Company) and former Chief Marketing Officers and senior marketing practitioners.
Business Strategy & Alignment to Project ManagementJonathan Donado
The document discusses the relationship between business strategy and project management. It defines what a strategy is and explains that a strategy must be simple, understood, and remembered in order to influence action. It also discusses how a Project Management Office (PMO) can help align projects with organizational strategy by choosing the right projects and delivering projects correctly. A PMO needs leadership support, the right talent, and to measure results beyond just project metrics. Questions are then asked about resources for strategy and project management, other popular agile methodologies, and tools that can help keep projects aligned with strategy.
The document outlines a business acceleration system from Alchemy that aims to help companies increase customers, sales, and profits. It does this through proven strategies and techniques to capture more market share by winning new customers and increasing loyalty. These include developing multiple marketing channels, implementing the "7 profit multipliers" to boost key metrics like leads, conversion rates, and average transaction value, and creating systems that allow the business to run profitably without constant oversight. The goal is to build a highly valuable business that can be sold or operated independently on "autopilot".
This document provides an overview of sales challenges and best practices for B2B startups. It discusses topics like developing a value proposition, analyzing customer needs, sales planning, and sales controlling. The document contains an agenda, descriptions of typical sales challenges for startups, frameworks for sales planning and assessing customer potential, examples of sales KPIs and tools, and contact information for a sales consulting firm.
Business development involves activities across departments that are aimed at improving and growing a business. It includes initiatives like expanding into new markets, developing new products or services, pursuing strategic partnerships, and implementing cost-saving measures. The business development team assesses opportunities, considers the impact on different departments, and works to align activities like sales, marketing, and operations with overall business development goals. Business development is focused on high-level strategic decision making and coordination to improve a business's prospects and drive overall growth.
This document discusses business-to-business market research and how it is used to gain insights into target customers, their wants and needs, and why they want certain products or services. Market research helps companies identify their target groups, develop products that customers want, and position their brands in a relevant way. It also discusses how customers now do more research online before contacting suppliers, requiring companies to provide helpful, relevant content to engage customers.
Accelerating ABM Impact: The Case for a Blended ApproachITSMA
The movement of Account-Based Marketing (ABM) from marginal to mainstream has been dramatic. Pioneered in the early 2000’s by a handful of large technology and B2B services organizations, ABM has now taken center stage with B2B marketing organizations of all shapes and sizes.
As with many rapid moves into “the next new thing,” however, ABM is also subject to a great deal of confusion and disagreement. Is it best suited for acquiring new clients or expanding within existing accounts? Is it mostly for large enterprise accounts or a broader set of clients and prospects? What tools and tactics are best? Is sales collaboration truly necessary or can marketers mostly go it alone?
The reality is that different approaches to ABM have emerged over the last few years and not everyone is speaking the same language. Companies are moving ahead with different types of ABM objectives, strategies, and initiatives.
Research confirms that companies are finding success with different approaches but also leaving significant opportunities on the table. In response, some of the most successful ABM practitioners are now moving to a blended approach, managing several different types of ABM at the same time with different groups of accounts.
This eBook, jointly produced by ITSMA and Demandbase, is designed to help marketers to pull together the different strands of ABM and make the case for a blended approach. The eBook explains the three main types of ABM that companies are implementing today, why they all have their place in an integrated strategy, and how best to utilize them to provide both breadth and depth with marketing coverage of your most important clients and prospects.
This document outlines a PowerPoint presentation on developing a business plan and marketing strategy for a law practice. The presentation covers creating an executive summary, organizational plan, marketing plan, and financial documents. It emphasizes developing a niche practice area, conducting a SWOT analysis, creating a targeted marketing strategy and budget, and conducting periodic reviews to evaluate return on investment and ensure the strategy aligns with the practice's mission. Contact information is provided for the Law Office Management Assistance Program and a private attorney coaching service.
Go-to-market Strategy and Customer Acquisition - Mind your Business 2014 Marie Laenen
Every entrepreneur should have a killer go-to-market strategy, as their success almost entirely depends on it. Find out how good customer acquisition is vital to your business.
This document provides an overview of the key components of a small business plan, including deciding on a business type, understanding customers and competitors, choosing a location, developing a marketing strategy, and preparing financial statements. When deciding on a business, owners should consider their skills, customer demand, profit margins, and failure rates in that market. The business location should be near other businesses selling similar products to benefit from "perfect competition". A marketing plan should bring customers into the business through various advertising methods. Applying for a small business loan requires gathering financial information like assets, debts, credit, and collateral to prove qualification.
Knowledge Management And Small BusinessJames Purser
This was a quick 5 minute presentation I gave to the Wollongong Small Business Club on the tools that are available to assist Small Business in managing their Knowledge.
What impact does Customer Management have on Business PerformanceDoug Leather
We know intuitively that managing the customer portfolio well leads to improved business performance. This slide deck shares important insights into what makes customer management work and how to measure it. This is based on research done by QCi (the main players now with The Customer Framework Ltd) and although I put this deck together 6 years ago I was astounded as to how relevant the thinking still is. The sad reality is that Customer Management capability hasn't improved very much over the years (in the majority of cases, hence we are still subject to inconsistent and poor customer experience) yet it remains a topic that is spoken about and focussed upon by many organisations. The difference that I find today versus 7 or 8 years ago is that MORE people talk about customer management than previously, however I don't se much improvement in the understanding of what it involves or much improved capability in operationalizing customer centric business.(this is a generalised statement)
Welcome to the 7th Annual B2B Content Marketing Benchmarks, Budgets, and Trends—North
America report. We’ve made quite a few changes to our annual survey this year to reflect the
maturing content marketing industry.
This year’s research paints a brighter picture than the last few years, indicating that content
marketing is alive and well! Content marketers are on track—with 62% reporting that their
organizations are much more or somewhat more successful with their overall content marketing
approach compared with one year ago.
Like last year, those who are further along with their approach are the most successful, while
the vast majority of the least successful are in the young/early phases of content marketing.
With time, a documented strategy, creativity, meaningful goals and metrics, a willingness to
experiment, and perhaps most importantly, a commitment to content marketing, those
marketers will succeed.
Please watch for continuing editorial coverage of our research findings throughout 2017.
We hope you will find the insights useful as you prepare for the year ahead
Significance of reserach in business decision makingkomal bhardwaj
Business research is a process that helps companies make better-informed decisions through collecting and analyzing market data. There are two main types of business research: quantitative and qualitative. Quantitative research uses surveys and statistics to understand things like customer awareness, interests, and behaviors. Qualitative research focuses on understanding attitudes, intentions and beliefs through methods like interviews and focus groups. Conducting business research helps companies understand customers, identify opportunities and risks, develop effective marketing strategies, and reduce the chances of business failures. It is a crucial process that allows companies to stay ahead of competition and design solutions that meet market demands.
The document discusses using social networks like LinkedIn for business purposes such as lead generation and sales. It provides tips on how to build an effective profile, network with relevant connections, engage in discussions, and leverage your network to find new business opportunities and clients. The document also advertises a 4-part online training series on using LinkedIn for new business development.
Sherri Sklar Strategies provides expertise in growing revenue through optimizing all aspects of an organization that contribute to revenue generation. They have extensive knowledge of sales, marketing, and business development. Their strategies focus on opening new profitable demand sources, creating a customer-centric sales culture, and tapping into new revenue sources across an organization. Their services cover various areas including analysis and strategy, marketing innovation, sales enablement, lead generation, and social selling. They help companies analyze their revenue-generating operations, develop metrics-driven strategies, and create high-performance sales environments.
Future of Sales-Craig Rispin-Business FuturistCraig Rispin
The document discusses the changing role of the modern sales professional. It describes how sales professionals are now expected to act as thought leaders who focus on helping prospects rather than directly selling. They must use social media and content to establish themselves as experts and build relationships over time. Successful social selling involves creating an online brand, finding the right connections, sharing useful insights, and building strong relationships.
How to Create a Marketing Plan for Financial Advisors and Grow Your Business ...Claire Akin, MBA
Are you ready to make this year your best year ever? Get started by joining us for an exclusive workshop webinar to create your marketing plan! We'll review six steps to get started with your marketing plan including:
Your Website
Search Engine Optimization (SEO)
Email Marketing
Event Marketing
Social Media
Creating a Marketing Calendar
You'll walk away with a concrete action plan to increase new leads and referrals this year and beyond!
TopRight is a strategic marketing consulting firm founded in 2006 by consultants from top firms (Mckinsey, Booz & Company) and former Chief Marketing Officers and senior marketing practitioners.
Business Strategy & Alignment to Project ManagementJonathan Donado
The document discusses the relationship between business strategy and project management. It defines what a strategy is and explains that a strategy must be simple, understood, and remembered in order to influence action. It also discusses how a Project Management Office (PMO) can help align projects with organizational strategy by choosing the right projects and delivering projects correctly. A PMO needs leadership support, the right talent, and to measure results beyond just project metrics. Questions are then asked about resources for strategy and project management, other popular agile methodologies, and tools that can help keep projects aligned with strategy.
The document outlines a business acceleration system from Alchemy that aims to help companies increase customers, sales, and profits. It does this through proven strategies and techniques to capture more market share by winning new customers and increasing loyalty. These include developing multiple marketing channels, implementing the "7 profit multipliers" to boost key metrics like leads, conversion rates, and average transaction value, and creating systems that allow the business to run profitably without constant oversight. The goal is to build a highly valuable business that can be sold or operated independently on "autopilot".
This document provides an overview of sales challenges and best practices for B2B startups. It discusses topics like developing a value proposition, analyzing customer needs, sales planning, and sales controlling. The document contains an agenda, descriptions of typical sales challenges for startups, frameworks for sales planning and assessing customer potential, examples of sales KPIs and tools, and contact information for a sales consulting firm.
Business development involves activities across departments that are aimed at improving and growing a business. It includes initiatives like expanding into new markets, developing new products or services, pursuing strategic partnerships, and implementing cost-saving measures. The business development team assesses opportunities, considers the impact on different departments, and works to align activities like sales, marketing, and operations with overall business development goals. Business development is focused on high-level strategic decision making and coordination to improve a business's prospects and drive overall growth.
This document discusses business-to-business market research and how it is used to gain insights into target customers, their wants and needs, and why they want certain products or services. Market research helps companies identify their target groups, develop products that customers want, and position their brands in a relevant way. It also discusses how customers now do more research online before contacting suppliers, requiring companies to provide helpful, relevant content to engage customers.
Accelerating ABM Impact: The Case for a Blended ApproachITSMA
The movement of Account-Based Marketing (ABM) from marginal to mainstream has been dramatic. Pioneered in the early 2000’s by a handful of large technology and B2B services organizations, ABM has now taken center stage with B2B marketing organizations of all shapes and sizes.
As with many rapid moves into “the next new thing,” however, ABM is also subject to a great deal of confusion and disagreement. Is it best suited for acquiring new clients or expanding within existing accounts? Is it mostly for large enterprise accounts or a broader set of clients and prospects? What tools and tactics are best? Is sales collaboration truly necessary or can marketers mostly go it alone?
The reality is that different approaches to ABM have emerged over the last few years and not everyone is speaking the same language. Companies are moving ahead with different types of ABM objectives, strategies, and initiatives.
Research confirms that companies are finding success with different approaches but also leaving significant opportunities on the table. In response, some of the most successful ABM practitioners are now moving to a blended approach, managing several different types of ABM at the same time with different groups of accounts.
This eBook, jointly produced by ITSMA and Demandbase, is designed to help marketers to pull together the different strands of ABM and make the case for a blended approach. The eBook explains the three main types of ABM that companies are implementing today, why they all have their place in an integrated strategy, and how best to utilize them to provide both breadth and depth with marketing coverage of your most important clients and prospects.
This document outlines a PowerPoint presentation on developing a business plan and marketing strategy for a law practice. The presentation covers creating an executive summary, organizational plan, marketing plan, and financial documents. It emphasizes developing a niche practice area, conducting a SWOT analysis, creating a targeted marketing strategy and budget, and conducting periodic reviews to evaluate return on investment and ensure the strategy aligns with the practice's mission. Contact information is provided for the Law Office Management Assistance Program and a private attorney coaching service.
Go-to-market Strategy and Customer Acquisition - Mind your Business 2014 Marie Laenen
Every entrepreneur should have a killer go-to-market strategy, as their success almost entirely depends on it. Find out how good customer acquisition is vital to your business.
This document provides an overview of the key components of a small business plan, including deciding on a business type, understanding customers and competitors, choosing a location, developing a marketing strategy, and preparing financial statements. When deciding on a business, owners should consider their skills, customer demand, profit margins, and failure rates in that market. The business location should be near other businesses selling similar products to benefit from "perfect competition". A marketing plan should bring customers into the business through various advertising methods. Applying for a small business loan requires gathering financial information like assets, debts, credit, and collateral to prove qualification.
Knowledge Management And Small BusinessJames Purser
This was a quick 5 minute presentation I gave to the Wollongong Small Business Club on the tools that are available to assist Small Business in managing their Knowledge.
entrepreneurship and small business management unit ivPENDYSINGH
The document discusses various support institutions that provide assistance to small businesses in India. It describes the roles of District Industries Centres (DICs), the Small Industries Development Organization (SIDO), and the Small Industries Development Bank of India (SIDBI). DICs act as the primary agency supporting small industries at the district level. SIDO is the national agency for SME development, providing services like training, testing, and consultancy. SIDBI is the principal financial institution that promotes and finances micro, small, and medium enterprises in India.
The document summarizes key aspects of entrepreneurship and business management for a workshop, including definitions of entrepreneurship and entrepreneurs, the reasons for and roles of entrepreneurship, strategic importance of small businesses, and considerations for marketing, operations, financial, product, and organizational management for entrepreneurs and small businesses. Key challenges for small businesses include competing without mass production capabilities and accessing financing. The document emphasizes the need for entrepreneurs to be innovative, focus on market analysis and technology, and differentiate their offerings rather than competing directly with larger firms.
This document provides an overview of marketing strategies and tactics for small businesses. It defines marketing as everything done to promote a product or service to potential customers. It emphasizes understanding customers, conducting market research, developing a marketing plan including goals, strategies and tactics. The document discusses branding, positioning, and the marketing communications mix of advertising, sales promotion, public relations and direct marketing. It stresses measuring the results of marketing efforts and provides additional resources for small businesses.
The document introduces key concepts in business management including the role of businesses, adding value, opportunity cost, division of labor, and business functions. It discusses the primary, secondary, tertiary, and quaternary sectors of the economy and how sectors change over time. The roles of entrepreneurship and intrapreneurship are covered. Considerations for starting a new business like costs, factors to evaluate, reasons for starting, and challenges are outlined. Elements of an effective business plan are also mentioned.
Social Justice and Equity in the AcademySameer Verma
This document discusses social justice, equity, and access to information through open source software and initiatives like One Laptop Per Child (OLPC). It notes that approximately 30% of the world is online and questions whether free and open source software can help ease the flow of information and create feedback loops to benefit producers and consumers. Specific OLPC projects mentioned include work in Afghanistan, Armenia, Haiti, Honduras, India, Jamaica, Madagascar, Pakistan, Philippines, Senegal, South Africa, Uganda, Tuva, and San Francisco.
Learning management systems for small businessCraig Weiss
The document summarizes key aspects of the SaaS learning management system market for small to mid-sized businesses. It finds that:
1) SaaS LMSs are growing exponentially due to factors like SaaS delivery models, the emergence of SMBs as strong buyers, and a focus on ease of use.
2) Popular SaaS LMS leaders for SMBs include Docebo, Litmos, Totara, and eFront due to their multi-tenant architectures, flexible pricing, and mobile learning capabilities.
3) A survey of over 500 users found critical needs for SaaS LMSs include features like mobile learning, assessment tools, social learning capabilities and single sign-
Cesim OnService is a small service management simulation game used in higher education and corporate training programs to educate better business decision makers with an emphasis on SME management and entrepreneurship.
Find out more here: https://www.cesim.com/simulations/cesim-onservice-small-service-business-management-simulation-game
The document discusses digital marketing strategies and is a transcript from a panel discussion moderated by Valerie Khoo with presentations from Rob Hudson, Sally Davies, and Stuart McKeown. Rob Hudson discusses social media marketing. Sally Davies discusses mobile marketing and how businesses can engage mobile customers. Stuart McKeown discusses search engine optimization strategies for small-to-medium businesses, including on-page optimization, off-page strategies, and how to measure success.
This document provides an overview of employment outlooks and salary ranges for various jobs in Indonesia. It discusses positive economic indicators for Indonesia in 2010 and increasing salaries of 6-9%. The hottest industries are IT, agriculture, mining, pharmaceuticals, and oil/gas, while fast moving consumer goods remains stable. The most in-demand jobs are in sales, marketing, finance, IT and oil/gas. The document also provides detailed salary ranges for over 25 jobs in accounting/finance and other industries.
This document provides details on Lisa Neary's marketing consulting firm Cultivation. It includes information about Lisa's background and experience, Cultivation's services, and an overview of modern marketing complexity. Additional sections outline what a marketing plan is, why it is important to have one, marketing plan basics, and an example marketing plan. The document also discusses identity work, marketing materials, communications planning, status updates on various marketing initiatives, a list of target companies, and a marketing playbook. The overall purpose is to provide information and guidance to help businesses develop effective marketing plans and strategies.
We help clients build a long term, revenue-building solutions around digital technologies. We can get you headed in the right direction while you focus on what matters most: growing your business.
This document provides an overview and salary guide for various accounting and finance roles in Indonesia for 2011/12. It outlines typical job responsibilities and salary ranges on a monthly basis for positions such as Finance Director, Financial Controller, Senior Finance Manager, Finance Manager, Senior Management Accountant, Senior Financial Accountant, Financial Accountant, Financial Analyst, Senior Treasury Manager, Treasury Manager, Internal Audit Manager, Head of Internal Audit, Tax Senior Manager, Tax Manager, and Tax Accountant. The document notes that salaries may fluctuate depending on market conditions.
A business plan for a digital marketing agency lays out a strategic course for a firm that specializes in online marketing services. It includes important elements including market research, audience segmentation, service offerings, rivalry analysis, financial estimates, and marketing plans. The plan acts as a road map for achieving growth and profitability by outlining objectives, strategies, and financial constraints. For the agency to succeed in the dynamic digital environment, it is crucial for securing funds, directing activities, and assuring a clear direction. A solid business plan for a digital marketing agency is essential for remaining competitive and adaptive in the rapidly changing field of internet marketing.
Digital Marketing Agency Business Plan Exampleupmetrics.co
If you are planning to start a new digital marketing business, the first thing you will need is a business plan. Use our sample Web Spice Consultancy - Digital Marketing Business Plan created using upmetrics business plan software to start writing your business plan in no time.
Before you start writing your business plan for your new digital marketing agency, spend as much time as you can reading through some examples of service-related business plans.
Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.
We have created this sample Web Spice Consultancy - Digital Marketing Agency Business Plan for you to get a good idea about how a perfect digital marketing company's business plan should look like and what details you will need to include in your stunning business plan.
After getting started with upmetrics, you can copy this sample business plan into your business plan and modify the required information and download your digital marketing agency business plan pdf and doc file. It's the fastest and easiest way to start writing your business plan.
Source: https://upmetrics.co/template/digital-marketing-agency-business-plan-example
This document provides an overview of Consulting Quest, a global consulting platform. It discusses Consulting Quest's services and methodology, which focuses on performance assessment and improvement for both consulting clients and providers. The platform aims to help clients increase their performance through consulting and help providers improve their performance to acquire new clients. Consulting Quest's proprietary ConPAS methodology is the cornerstone of its value proposition. It has an international presence and works across industries to scope consulting needs, identify providers, and help clients and providers enhance performance.
Swiftnlift Announces digital marketing agencies in Singapore 2021Swiftnlift
With the purpose (or vision or mission) of Building A Better Internet, our suite of reusable products and services helps our customers build, secure, and deliver responsive e-commerce websites, customized web solutions, enterprise-grade mobile apps in less time.
This edition features a handful of Top 10 SEO Companies 2022 sectors that are at the forefront of leading us into a digital future
Read More: https://insightssuccess.com/top-10-seo-companies-2022-march2022/
It is important to have well designed and well-organized proposal to introduce yourself to potential clients. You can easily impress your clients by making the smart decision of choosing our Website Proposal PowerPoint Presentation Slides. Website design is very important for every business as it gets the attention of online viewers. Using web design services proposal Presentation template you can explain the scope and the timelines of the website design services that you can provide. The professionally designed PowerPoint Complete deck proposal includes set of slides like plan outline, target audience demographic archetypes, project objectives, design process, marketing approach, mobile apps, social media approach, search marketing, project phases, and timeline, about us, our team, clientele, a record of success, case study and company logo, etc. The web development and design proposal PPT slide can act as a guide while making your own proposal. Initiate action to improve the environment with our Website Proposal Powerpoint Presentation Slides. Cater for future generations. https://bit.ly/3h1cNR0
Pioneer Group is a financial services and technology consulting firm established in 1992 consisting of Pioneer Financial & Management Services and Pioneer Infotech. The founder and main promoter, Manoj Agrawal, has over 23 years of experience in financial services and technology. Pioneer Group provides services such as broking, SME advisory, wealth advisory, mutual funds, and insurance distribution. Pioneer Infotech focuses on IT consulting services for financial institutions including RFP preparation, vendor selection, system testing, and project management. Pioneer Group has an annual revenue of approximately $5 million and plans to increase their workforce by 25 consultants and revenue to $5 million through new partnerships and clients.
Customer Journey Measurement: 5 Steps to Analyze & Improve CX the Right WayPointillist
This document discusses steps for analyzing and improving customer experience through customer journey measurement. It begins by introducing the guest speaker, Joana de Quintanilha from Forrester, and an overview of a Pointillist webinar on customer journey management. The presentation outlines five steps to create a customer journey measurement framework: 1) choose an approach based on available data, 2) select priority journeys, 3) define end-of-journey metrics, 4) define in-journey signals, and 5) determine performance scores. It provides examples applying this framework to measure a mortgage approval journey. The presentation emphasizes measuring journeys at different levels and using metrics to improve underperforming journeys.
CCG is a student-run consulting firm at Claremont McKenna College. It has 25 consultants who have experience in fields like investment banking, consulting, and technology. CCG recruits top students and provides them real-world consulting experience. They offer services like market research, data analysis, content creation, and CRM implementation to help clients with problems like improving websites and growing their business. CCG aims to add value through autonomous project work, adapting to client needs, and providing diverse perspectives to solve challenges.
This document appears to be a website proposal from SlideTeam.com for developing a new website. The key points summarized are:
1) The purpose of the proposed website is to provide travelers with information and news about United States and build synergy with the client's brand.
2) The objectives are for the website to serve as a local social environment for travelers to discuss travel topics.
3) The target audience is identified as middle aged, planned travelers in groups of singles, couples, and teams.
4) The proposal outlines the design process, project phases and timeline, marketing approach including SEO, social media, and mobile apps. It also provides examples of the team, case studies,
SFO Consultants is a boutique transformational consulting firm focused on delivering Business Strategy and Operational Excellence advisory services to Community Financial Services including Community Banks, Regional Banks and Credit Unions.
Corient Business Solutions Limited offers end-to-end back office services including customer onboarding, supplier payments, bookkeeping, payroll, management reporting, and compliance services. They customize their services to meet client needs and take full ownership of processes. Corient blends technology with processing capabilities to improve visibility and reduce touchpoints across finance and accounting functions. Their experienced team has expertise in setting up large shared services centers for travel, banking, and other industries.
XWEBSEO provides internet marketing services such as SEO, SEM, and PPC to help businesses tap into online marketing channels. Their mission is to connect clients globally through harnessing the power of the internet. They offer various plans priced from $750 to $10,000 per month that include keywords, articles, press releases, and social bookmarking. Contact information is provided for clients to get started on an effective internet marketing campaign.
This document presents a business plan for opening a wedding planning company in Bangladesh. The company will be called "Unique Wedding Consultant" and will be located in Baridhara. The plan outlines the company's mission to provide high-quality wedding services at lower costs. It discusses target markets, services offered, pricing, finances, SWOT analysis, human resources, and strategies for handling problems. The overall conclusion is that wedding planning is a profitable business opportunity in Bangladesh.
Similar to Small Business Management Final Presentation (20)
1. Biz Travel Solutions Suzanne Lentell Brittany Relyea Paul Martin OL 317-Losapio 819 Elm Street Manchester, NH 03106 www.biztravsolutions.com
2. Company Overview We find the best rates and provide innovative solutions for hectic travel planning. Biz Travel Solutions provides the planning and execution of business travel
3. Mission Our mission at Biz Travel Solutions is to create strong global business to business relationships through proper planning and exceptional customer service. We strive to be the best in our field when it comes to managing corporate needs during travel. We find the best rates and provide innovative solutions for hectic travel planning.
4. Vision Within in the next five years Biz Travel Solutions will be the go-to travel agency for planning business travel. Our goal is to build strong relationships with clients through proper management of travel needs. We hope our relationships will bring in clients globally.
5. Values Customer Service Trust Integrity Reliability Organization Networking Relationships Fast yet Effective
6. Executive Team Operations Manager - Brittany Relyea Chief Marketing Officer – Suzanne Lentell Chief Financial Officer – Paul Martin
7. Sample Job Description Chief Financial Officer: Paul Martin The duties of the Chief Financial Officer are to manage all of the accounting practices, including accounting departments, preparing budgets, and financial reports. The C.F.O. for Biz Travel Solutions; directs the financial strategy, planning and forecasts while conferring with the Chief Marketing Officer and Director of Research. He is responsible for supervising investments and the raising of funds for Biz Travel Solutions. The C.F.O is also responsible for analyzing and studying financial trends, opportunities for expansion and projection of future company growth.
8. Industry Analysis The industry our business falls under is travel agencies and services, NAICS 561510 Economic Trends Demand Driven Heavily Concentrated Regulatory Trends Pricing Schemes (also economic) Deregulation Technological Trends Increased usage of Internet among more people Independent bookings Customized internet reservation systems licensed to Expedia
9. Industry Analysis continued… Potential Buyers Corporate Travelers Opportunities Agreements and Partnerships with International Expansion Increase revenue expansion and of travel Threats Competition of larger and fellow small companies Security and fears of losing your job Economic Slowdown
10. Analysis of Competition Primary Competition Secondary Competition American Express Corporate Travel Online Annual Sales of $330 Million Orbitz Worldwide Expedia Sabre’s Business Travel Solution Holding Corporation
18. Exit Strategy Willing to lose $165,000 Supplies will be sold to pay off debt Value of company determined by appraiser
19. Conclusion Weaknesses as owners Strengths as owners Team Players Self Motivated Determined Strong values Success oriented Hard Working Well-rounded Expertise and social styles Lack of experience Do not know what to expect Cannot anticipate problems Will have to learn how to deal with situations we haven’t dealt with before.
20. Conclusion continued… Weaknesses of Business Strengths of Business Large, ever growing target market Adaptability Always available with both locations So small compared to others Intense competition Difficulty with adapting to changing Trends Target market and demographics
21. Invest in Biz Travel Solutions Low risk, High Reward. Low Costs Miniscule Liabilities Limitless potential of return
22. What it takes to create a business Travel Industry Small Business management Projecting Cash Flow Bring ideas together to reach a common goal What we’ve learned
23. References Business and Company Sences.gov NNERN.com SBDCNet.gov Score.com Branders.com Businessweek.com Craigslist.com Gaebler.com/billboard Comcast.com Staples.com Kinkos.com
Editor's Notes
Economic trends: without a high demand for flights the prices clearly resemble how much someone must spend. More often than not people and companies cannot afford flights for a whole business team when cuts are happening left and right and this recession. The industry is heavily concentrated with the 50 largest companies accounting for about 50 percent of industry revenue such as leading competitors American Express and Expedia. Economically there are about 20,000 companies spending combined annual revenue of $25 billion
that have a budget of about $1 million per year. The buyers would perhaps seek out a small agency such as us that have relationships with a preferred airline, are local and provide a competitive rate and take the stress of out traveling. The security fears are eminent due to terrorist threats and September 11th, but with this economy job security is a fear of employees, and airlines are even worried about staying business. They are hard to start-up and gain relationships especially during this economic slow-down in the United States and the dollar only getting weaker.
There description of their business founded in 1998 is the transportation for the provision of travel services for professionals. There is a definite way to create an expanding business as American Express did because within 11 years they have grown tremendously and have the annual sales to prove it. We offer a one stop place for all the corporate travel needs, from air transportation, trains, rental cars, limousines, hotels, etc. Our primary competitions offer a travel service but do not do it all, our tight bonds with vendors from each area of expertise truly gives us a competitive advantage. There is no need to go through all these travel websites on your own, when we do it for the company at a flat fee that relieves stress from the employees and allows them to do their jobs without worry of how they are going to get to their flight first thing tomorrow morning and to the conference and hotel they are attending there
We conducted a ring study to target businesses and companies with a 20, 40 and 60 mile radius of our location on 819 Elm Street, Manchester.The target markets for our company, Biz Travel Solutions, are all corporate businesses that require lots of traveling across the United States and to other major cities worldwide. Over $20 billion is spent from corporations for business travel so it will be a challenge but is possible to get a significant portion of that. But when over 50% of the amount goes to the top competitors the other 50% is up for grabs for smaller travel agencies such as us. Single business and corporate customers have on average annual travel budgets of $1 million or more so the business travel management is all about getting the relationship and the right deal with the right airlines. The larger travel agencies have an advantage of providing a wider range of services while smaller companies such as us can be competitive by providing services to a few large customers or by serving to a local area. Depending on the size can depend on the type of negotiations and the size of the discounts given by hotels, airlines and rental car companies. Our competition is based on relationships with airlines, hotels, rental car companies and having it all to provide a niche in the market where companies only have to deal with one company for all their needs. We will be using different types of advertising such as our website, coasters in United Airlines business priority waiting area with our logo on it and our 30 second radio ad on WMJX-FM 106.7 and WNYN-FM 99.9. These ads will being during prime rush-hour traffic where business workers are traveling to work, home and traveling to airports. This radio station targets people between the ages of 25-49 in the Boston metro area as the top two listing for those demographics and ranked tenth overall. We will also be posting our radio ad on a Manchester based radio station WWHK-FM 102.3; ranked 191 in the market. It is a considerably lower cost than the Boston area but Manchester is growing city and our target market listens and the Boston area may be listening when traveling as well.
The strengths of our team as business owners are they were are all team players, self motivated, determined and being well rounded in our area of expertise and social styles. We are also hardworking, have strong values and are all success oriented. As for weaknesses we have a lack of experience in creating, operating and implementing everything involved in the business world. We all do not know what to expect or anticipate for problems in the future and how to deal with them when they arise.The strengths of our team as business owners are they were are all team players, self motivated, determined and being well rounded in our area of expertise and social styles. We are also hardworking, have strong values and are all success oriented. As for weaknesses we have a lack of experience in creating, operating and implementing everything involved in the business world. We all do not know what to expect or anticipate for problems in the future and how to deal with them when they arise. As for the business itself we have a large and every growing target market in a great location. Our business is extremely adaptable and available with an online presence in addition to a brick and mortar location in Manchester. As for some weaknesses of our business we are so small with such intense competition and there is difficulty with adapting to changing trends and changing target market and demographics.
As for the business itself we have a large and every growing target market in a great location. Our business is extremely adaptable and available with an online presence in addition to a brick and mortar location in Manchester. As for some weaknesses of our business we are so small with such intense competition and there is difficulty with adapting to changing trends and changing target market and demographics.