Search Engines in the fight against Institutional ImpecuniousnessIWMW
Plenary talk given by David Hawking at The Institutional Web Management Workshop 2011, held at the University of Reading from Tuesday 26th to Wednesday 27th July 2011.
Are web managers still needed when everyone is a web 'expert'?IWMW
Slides for talk given by Susan Farrell at the IWMW 2010 event organised by UKOLN and held at the University of Sheffield on 12-14 July 2010.
For further information see
http://iwmw.ukoln.ac.uk/iwmw2010/talks/farrell/
Replacement CMS - Getting it right and getting the buy-inIWMW
Replacement CMS - Getting it right and getting the buy-in, plenary by Richard Brierton given at Institutional Web Management Workshop 2010, from Monday 12th to Wednesday 14th July 2010.
For further information see
http://iwmw.ukoln.ac.uk/iwmw2010/talks/brierton/
Search Engines in the fight against Institutional ImpecuniousnessIWMW
Plenary talk given by David Hawking at The Institutional Web Management Workshop 2011, held at the University of Reading from Tuesday 26th to Wednesday 27th July 2011.
Are web managers still needed when everyone is a web 'expert'?IWMW
Slides for talk given by Susan Farrell at the IWMW 2010 event organised by UKOLN and held at the University of Sheffield on 12-14 July 2010.
For further information see
http://iwmw.ukoln.ac.uk/iwmw2010/talks/farrell/
Replacement CMS - Getting it right and getting the buy-inIWMW
Replacement CMS - Getting it right and getting the buy-in, plenary by Richard Brierton given at Institutional Web Management Workshop 2010, from Monday 12th to Wednesday 14th July 2010.
For further information see
http://iwmw.ukoln.ac.uk/iwmw2010/talks/brierton/
Before making decisions on which media strategy you should take, you need to first think about what is driving your web traffic, what media is bringing you action, and what media is helping you brand. This presentation gives examples about earned media and paid media, and how universities and institutions could better spend their budget in recruiting students using different media strategy.
Before making decision on which media strategy you should take, you need to first think about what is driving your web traffic, what media is bringing you action, and what media is helping you brand. This presentation gives examples about earned media and paid media, and how universities and institutions could better spend their budget in recruiting students using different media strategy.
The Interactive Campus Map - Is it the most important feature on your institu...nucloud
An institution’s website is a complex multi-layered organism that serves many audiences. Due to its many uses and various content it has to be flexible and relevant to all audiences. In this webinar we will focus on the interactive campus map and how it is pivotal to any college or university’s web presence. We will discuss how it helps with the recruitment process, re-engages alumni, assists current students and even discuss the financial implication of not having one.
• Janet Cloud Services frameworks
• Knowing IT costs to make informed decisions
• The outputs you will receive
• Benchmarking with peers
• How Janet works with you
• Our charges
• Modelling costs of cloud vs in-house
• Questions & discussion
The most effective way to continuously increase a website’s conversion rate UXDXConf
The key principle of a winning strategy of a design project.
How to calculate the potential of your website’s conversion rate.
How to start improving the user interface for optimizing the conversion rate.
What methodology should be used in your case?
How UX/UI improvements have increased the conversion rate by up to 55% for online stores: three illustrative examples that you can utilize to improve your business
Big Data Explained - Case study: Website Analyticsdeep.bi
This is an example case study showing what big data can mean for a small website that generates just 5000 visits a day.
It all depends on what we want do get from our assets like website traffic. If we only measure the number of people who visited our site, then we do not need to worry about “big data”. We just have to count total visits (5000 a day, 150 000 monthly).
But by using just the simple measure we know nothing about our visitors / customers. So, it pretty useless.
On the following slides we present what a website owner can gain from advanced website analytics and why big data technologies are recommended.
A lecture in digital analytics at Aalto University. The lecture is a part of a module in Information Technology Program (ITP).
Summer 2015, Helsinki
--
Dr. Joni Salminen is a lecturer in digital marketing. Besides online marketing, his interests include startups and web platforms. Contact: joolsa@utu.fi
Before making decisions on which media strategy you should take, you need to first think about what is driving your web traffic, what media is bringing you action, and what media is helping you brand. This presentation gives examples about earned media and paid media, and how universities and institutions could better spend their budget in recruiting students using different media strategy.
Before making decision on which media strategy you should take, you need to first think about what is driving your web traffic, what media is bringing you action, and what media is helping you brand. This presentation gives examples about earned media and paid media, and how universities and institutions could better spend their budget in recruiting students using different media strategy.
The Interactive Campus Map - Is it the most important feature on your institu...nucloud
An institution’s website is a complex multi-layered organism that serves many audiences. Due to its many uses and various content it has to be flexible and relevant to all audiences. In this webinar we will focus on the interactive campus map and how it is pivotal to any college or university’s web presence. We will discuss how it helps with the recruitment process, re-engages alumni, assists current students and even discuss the financial implication of not having one.
• Janet Cloud Services frameworks
• Knowing IT costs to make informed decisions
• The outputs you will receive
• Benchmarking with peers
• How Janet works with you
• Our charges
• Modelling costs of cloud vs in-house
• Questions & discussion
The most effective way to continuously increase a website’s conversion rate UXDXConf
The key principle of a winning strategy of a design project.
How to calculate the potential of your website’s conversion rate.
How to start improving the user interface for optimizing the conversion rate.
What methodology should be used in your case?
How UX/UI improvements have increased the conversion rate by up to 55% for online stores: three illustrative examples that you can utilize to improve your business
Big Data Explained - Case study: Website Analyticsdeep.bi
This is an example case study showing what big data can mean for a small website that generates just 5000 visits a day.
It all depends on what we want do get from our assets like website traffic. If we only measure the number of people who visited our site, then we do not need to worry about “big data”. We just have to count total visits (5000 a day, 150 000 monthly).
But by using just the simple measure we know nothing about our visitors / customers. So, it pretty useless.
On the following slides we present what a website owner can gain from advanced website analytics and why big data technologies are recommended.
A lecture in digital analytics at Aalto University. The lecture is a part of a module in Information Technology Program (ITP).
Summer 2015, Helsinki
--
Dr. Joni Salminen is a lecturer in digital marketing. Besides online marketing, his interests include startups and web platforms. Contact: joolsa@utu.fi
Debate on "The house believes that the future of Web in UK Higher and Further Education communities lies in the adoption of open source software" at IWMW 2002.
Panel session on “Avoiding Portal Wars” given at the IWMW 2002 event.
See http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2002/talks/panel/
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
MATATAG CURRICULUM: ASSESSING THE READINESS OF ELEM. PUBLIC SCHOOL TEACHERS I...NelTorrente
In this research, it concludes that while the readiness of teachers in Caloocan City to implement the MATATAG Curriculum is generally positive, targeted efforts in professional development, resource distribution, support networks, and comprehensive preparation can address the existing gaps and ensure successful curriculum implementation.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Delivering Micro-Credentials in Technical and Vocational Education and TrainingAG2 Design
Explore how micro-credentials are transforming Technical and Vocational Education and Training (TVET) with this comprehensive slide deck. Discover what micro-credentials are, their importance in TVET, the advantages they offer, and the insights from industry experts. Additionally, learn about the top software applications available for creating and managing micro-credentials. This presentation also includes valuable resources and a discussion on the future of these specialised certifications.
For more detailed information on delivering micro-credentials in TVET, visit this https://tvettrainer.com/delivering-micro-credentials-in-tvet/
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
5. 'So what do you do exactly?’
In challenging times justifying
the roles of the web teams
6. 'So what do you do exactly?’
In challenging times justifying
the roles of the web teams
showing the real value of what you do
7. 'So what do you do exactly?’
In challenging times justifying
the roles of the web teams
showing the real value of what you do
statistical examples in this presentation are not based on any
particular university data, but simply created to illustrate a point
9. Summary
• Are institutional web teams showing the value of
what they do in the most effective way?
10. Summary
• Are institutional web teams showing the value of
what they do in the most effective way?
• Is the value of web teams effectively
communicated to budget decisions makers?
11. Summary
• Are institutional web teams showing the value of
what they do in the most effective way?
• Is the value of web teams effectively
communicated to budget decisions makers?
• If not is this contributing to making the cuts to
teams easier?
12. Summary
• Are institutional web teams showing the value of
what they do in the most effective way?
• Is the value of web teams effectively
communicated to budget decisions makers?
• If not is this contributing to making the cuts to
teams easier?
• Have institutional web teams learnt from the past
to become enablers rather then wall builders?
13. Summary
• Are institutional web teams showing the value of
what they do in the most effective way?
• Is the value of web teams effectively
communicated to budget decisions makers?
• If not is this contributing to making the cuts to
teams easier?
• Have institutional web teams learnt from the past
to become enablers rather then wall builders?
• The web is sexy:
14.
15.
16.
17. Context
• Forrester Research:
• The US IT Market Is Set For 8% Growth In 2010
• Global IT Purchases In Dollars Will Grow By 7.7 % In 2010
19. “We can justify increasing expenditure as we have an accurate
breakdown of how the online budget will bring higher revenue then
other channels: The expenditure is more efficient and accountable”
34. • Your website is multi-faceted. It is an e-commerce
website AND it is an information website. You are
weird but not that weird!
35. • Your website is multi-faceted. It is an e-commerce
website AND it is an information website. You are
weird but not that weird!
• value can be added to MERELY “just downloading a
PDF!”
36. • Your website is multi-faceted. It is an e-commerce
website AND it is an information website. You are
weird but not that weird!
• value can be added to MERELY “just downloading a
PDF!”
• This idea of measuring success is automated
analytics
37. • Your website is multi-faceted. It is an e-commerce
website AND it is an information website. You are
weird but not that weird!
• value can be added to MERELY “just downloading a
PDF!”
• This idea of measuring success is automated
analytics
• If you use this measuring, the online has no
context within your organisation
59. You know:
Visitors from India
Basic demographic analysis
Number that went to
international student section
Basic cost of maintaining website
60. • We attract 50,000 people this month to our main
site from India aged between 16-30 who are
interested in becoming international students- the
cost of bringing these prospective student to the
University is £0.003 per visitor
• £0.003 per visit (fixed cost of structural IT provision * (any extra campaign
expenditure)/number of visitors from that country
61. You know how many downloaded an application form
62. Of these visitors 1,000 downloaded an application. The cost
per application is £0.06
63. You know the number of successful applicants and the yearly
fees for the international student
64. Using the previous years figures we forecast 50 of these
applications will be successful therefore generating a revenue
of £40,400 per year (£121,200 over three
undergraduate course) for the university
£8,800 per year undergraduate classroom taught course (average per year-UK)(2008-9)
65. International Students
Number of
Action Cost/Revenue
Applications
Visitors to
50,000 -£0.003
website
Applications from
1,000 -£0.06
website
Revenue from
these applications 20 £40,400
(per year)
72. We speak to you
and then we will
post you a printed
PDF!
Mere
PDF!
We post you
a printed
PDF!
73. Alternative application methods -cost analysis
• 1000 applications where downloaded straight from
the website in the last 3 months at a cost of
£0.003 per application. (£3.00 total cost)
statistical examples in this presentation are not based on any university, but educated guesses to illustrate a point
74. Alternative application methods -cost analysis
• 1000 applications where downloaded straight from
the website in the last 3 months at a cost of
£0.003 per application. (£3.00 total cost)
(ongoing structural cost/applications)
statistical examples in this presentation are not based on any university, but educated guesses to illustrate a point
75. Alternative application methods -cost analysis
• 1000 applications where downloaded straight from
the website in the last 3 months at a cost of
£0.003 per application. (£3.00 total cost)
• There were 1000 request for the University to send
an application through the website- to send this
brochures cost £0.403 per application. (£400.03
total cost)
(postage and printing)
statistical examples in this presentation are not based on any university, but educated guesses to illustrate a point
76. Alternative application methods -cost analysis
• 1000 applications where downloaded straight from
the website in the last 3 months at a cost of
£0.003 per application. (£3.00 total cost)
• There were 1000 request for the University to send
an application through the website- to send this
brochures cost £0.403 per application. (£400.03
total cost)
• There were 1000 visitors using the “contacting us”
from the website an application through this process
cost on average £1.25 per application. (£1,250
total cost)
statistical examples in this presentation are not based on any university, but educated guesses to illustrate a point
77. Alternative application methods -cost analysis
• 1000 applications where downloaded straight from
the website in the last 3 months at a cost of
£0.003 per application. (£3.00 total cost)
• There were 1000 request for the University to send
an application through the website- to send this
brochures cost £0.403 per application. (£400.03
total cost)
• There were 1000 visitors using the “contacting us”
from the website an application through this process
cost on average £1.25 per application. (£1,250
total cost)
(postage and printing) + (operator time)
statistical examples in this presentation are not based on any university, but educated guesses to illustrate a point
78. Alternative application methods -cost analysis
No of Cost per Total
Method
applications application Cost
Downloaded
1000 £0.003 £3.00
from website
Requested from
1000 £0.403 £403.00
website
Contact Us 1000 £1.25 £1,250
79.
80.
81.
82. • Focusing on what is the key fundamental
aspects of the site and showing the overall
cost in comparison to other methods
• By its very nature there is nothing that is
done online that does not have a cost
offline- communicating that alternative cost
is fundamental in showing your value in
context.
87. International Students
Number of
Action Cost/Revenue
Applications
Visitors to
50,000 -£0.003
website
Applications from
1,000 -£0.06
website
Revenue from
these applications 20 £40,400
(per year)
90. Enable more revenue
• If we are able to drive 20% more traffic from India
we forecast 10 more successful applicants
producing an extra £88,000 revenue per year for
the University the cost of attaining at £0.003 per
application
91. Enable more revenue
• If we are able to drive 20% more traffic from India
we forecast 10 more successful applicants
producing an extra £88,000 revenue per year for
the University the cost of attaining at £0.003 per
application
• If we were are to convert 2% more students who
looked at the website from India into applicants
this would create £440,00 revenue per year for
the University at a cost of attaining at £0.003 per
application
92.
93. Leads to:
Predictive analysis:
Segmenting the user- analysing when you can best convert
the visitor -email, social media interaction to raise conversion.
96. What would be useful standards?
• ABCe “industry owned”analytics industry standards universal
NOT neccesarily relevant !
97. What would be useful standards?
• ABCe “industry owned”analytics industry standards universal
NOT neccesarily relevant !
• Industry specified standards that put the university online into
CONTEXT with the University generally
103. • Monthly applications online. (country wide/region)
• Segmented traffic (country wide/region)
• Conversion rate nationwide of online applications
• Av offline cost recruiting a international student
104. • Monthly applications online. (country wide/region)
• Segmented traffic (country wide/region)
• Conversion rate nationwide of online applications
• Av offline cost recruiting a international student
• Av online cost recruiting a international student
105. • Monthly applications online. (country wide/region)
• Segmented traffic (country wide/region)
• Conversion rate nationwide of online applications
• Av offline cost recruiting a international student
• Av online cost recruiting a international student
• Av revenue from international student
106. • Monthly applications online. (country wide/region)
• Segmented traffic (country wide/region)
• Conversion rate nationwide of online applications
• Av offline cost recruiting a international student
• Av online cost recruiting a international student
• Av revenue from international student
• Av cost of offline application (sent brochure/
contact us)
107. Guidance and help
• Template dashboards (see later) -international/
general/current students/staff portal.
• Standardised monthly reporting and end of year
reporting.
112. Cars.com DASHBOARDREPORT May 2008
ARD REPORT
Top Sales Performers (sales | visits)
Cars.com Sales Industry Sales
Conversion:
0.18%
4.00% -1.24% 3.21% 0.78% Model 1 Model 2 Model 3 1.36%
MOM YOY MOM YOY 2,333 | 29,007 893 | 30,822 701 | 21,222 (sales | visits)
SEM Campaigns Demographic Breakdown Tra c Breakdown by Visit
Impressions: 8.23% URL: http://www.cars.com.au 1. Direct 42.8%
3,020,116 Gender: Male-oriented, with the
following breakdown:
Click Through Rate: 21.40% 2. SEM 27.6%
1.42%
Search Engine Referrals: 25.64% 3. Campaigns 13.1%
Female : 29% Male : 71%
66,416
Age: <18 Oriented with the following distribution:
4. Industry 5.9%
Website
Visits: 5. SEO 5.5%
3.48% General Cars
Distribution
230,572 <18
Distribution
09.80% 26.50%
Unique Vistors: 18-24 26.80% 20.13% 5. Blog 5.1%
5.25% 25-34 27.20% 20.11%
189,251 35-49 23.00% 14.73%
15.52%
50+ 13.20%
New v Returning Visitors: <18 8-24 25-34 35-49 50+
New: 66.50% Returning: 33.50%
Google Watch Activity (Page Views) Top Content Performance (by Visit)
Top 6 Search Terms - Cars.com.au Referral Rate: 75.24%
1. Cars.com.au (All Visits): 205, 441
1. cars
2. cars australia
3. cars model 1 101,234 76,176 2. Products: 121,156
4. cars model 2
5. cars model 3 3. Splashpage: 82,947
6. cars model 4 Campaigns www.cars.com.au
People searched for “cars” also 4. Services: 44,954
searched for:
1. toyota - 7.67% Microsite Visits Model 2: 5518
2. yamaha - 5.52% 5. Used Vehicles: 8,170
SHOPPER/SALES RATIO
3. honda - 3.65%
6. Locate A Dealer: 6,585 0.24%
4. suzuki - 3.64% Model 3: 3923
5. kawazaki - 3.45%
6. nissan - 2.55% Model 1: 2541
7. Fascination: 5,910
Model 4: 22,444
1.66%
Engagement 8. Corporate Programme: 5,489
Average time online: 0:06:23
Requested Brochures: 16,231
Top 5 Brochures by Download:
1. Model 4 - 4018
2. Model 2 - 3549 Locate A Dealer
3. Model 3 - 2803 Unique Visits by State
4. Model 1 - 2413
VIC: 8,928 NSW: 8,314 QLD: 3,536 WA: 2,606 SA: 1,330 TAS: 288 ACT: 201 NT: 71
5. Model 5 - 2718
e-nthusiast Sign Ups: 2056
Highlights and Recommendations:
Highlights and Observations: Recommendations:
1. Downloads of Brochures have increased for Model 4, Model 3 and Model 1. 1. Undertake testing for the “Order a Brochure” form to de ne the best design
2. Visits to the various product pages remain high, especially for Model 1, to increase brochure orders.
Model 2 and Model 4. 2. Consider ways to further promote e-nthusiast sign up throughout the site
to increase subscribers and visitation to the Fascination section pages.
113. Cars.com DASHBOARDREPORT May 2008
ARD REPORT
Top Sales Performers (sales | visits)
Cars.com Sales Industry Sales
Conversion:
0.18%
4.00% -1.24% 3.21% 0.78% Model 1 Model 2 Model 3 1.36%
MOM YOY MOM YOY 2,333 | 29,007 893 | 30,822 701 | 21,222 (sales | visits)
SEM Campaigns Demographic Breakdown Tra c Breakdown by Visit
Impressions: 8.23% URL: http://www.cars.com.au 1. Direct 42.8%
3,020,116 Gender: Male-oriented, with the
following breakdown:
Click Through Rate: 21.40% 2. SEM 27.6%
1.42%
Search Engine Referrals: 25.64% 3. Campaigns 13.1%
Female : 29% Male : 71%
66,416
Age: <18 Oriented with the following distribution:
4. Industry 5.9%
Website
Visits: 5. SEO 5.5%
3.48% General Cars
Distribution
230,572 <18
Distribution
09.80% 26.50%
Unique Vistors: 18-24 26.80% 20.13% 5. Blog 5.1%
5.25% 25-34 27.20% 20.11%
189,251 35-49 23.00% 14.73%
114. Cars.com DASHBOARDREPORT May 2008
ARD REPORT
Applications
Top Sales Performers (sales | visits)
made Cars.com Sales Industry Sales
through the Conversion:
website 0.18%
4.00% -1.24% 3.21% 0.78% Model 1 Model 2 Model 3 1.36%
MOM YOY MOM YOY 2,333 | 29,007 893 | 30,822 701 | 21,222 (sales | visits)
SEM Campaigns Demographic Breakdown Tra c Breakdown by Visit
Impressions: 8.23% URL: http://www.cars.com.au 1. Direct 42.8%
3,020,116 Gender: Male-oriented, with the
following breakdown:
Click Through Rate: 21.40% 2. SEM 27.6%
1.42%
Search Engine Referrals: 25.64% 3. Campaigns 13.1%
Female : 29% Male : 71%
66,416
Age: <18 Oriented with the following distribution:
4. Industry 5.9%
Website
Visits: 5. SEO 5.5%
3.48% General Cars
Distribution
230,572 <18
Distribution
09.80% 26.50%
Unique Vistors: 18-24 26.80% 20.13% 5. Blog 5.1%
5.25% 25-34 27.20% 20.11%
189,251 35-49 23.00% 14.73%
115. Important to have
comparative data. University
Applications online
Cars.com DASHBOARDREPORT May 2008
ARD REPORT
Applications
Top Sales Performers (sales | visits)
made Cars.com Sales Industry Sales
through the Conversion:
website 0.18%
4.00% -1.24% 3.21% 0.78% Model 1 Model 2 Model 3 1.36%
MOM YOY MOM YOY 2,333 | 29,007 893 | 30,822 701 | 21,222 (sales | visits)
SEM Campaigns Demographic Breakdown Tra c Breakdown by Visit
Impressions: 8.23% URL: http://www.cars.com.au 1. Direct 42.8%
3,020,116 Gender: Male-oriented, with the
following breakdown:
Click Through Rate: 21.40% 2. SEM 27.6%
1.42%
Search Engine Referrals: 25.64% 3. Campaigns 13.1%
Female : 29% Male : 71%
66,416
Age: <18 Oriented with the following distribution:
4. Industry 5.9%
Website
Visits: 5. SEO 5.5%
3.48% General Cars
Distribution
230,572 <18
Distribution
09.80% 26.50%
Unique Vistors: 18-24 26.80% 20.13% 5. Blog 5.1%
5.25% 25-34 27.20% 20.11%
189,251 35-49 23.00% 14.73%
116. Important to have
Most downloaded
comparative data. University
applications?
Applications online
Cars.com DASHBOARDREPORT May 2008
ARD REPORT
Applications
Top Sales Performers (sales | visits)
made Cars.com Sales Industry Sales
through the Conversion:
website 0.18%
4.00% -1.24% 3.21% 0.78% Model 1 Model 2 Model 3 1.36%
MOM YOY MOM YOY 2,333 | 29,007 893 | 30,822 701 | 21,222 (sales | visits)
SEM Campaigns Demographic Breakdown Tra c Breakdown by Visit
Impressions: 8.23% URL: http://www.cars.com.au 1. Direct 42.8%
3,020,116 Gender: Male-oriented, with the
following breakdown:
Click Through Rate: 21.40% 2. SEM 27.6%
1.42%
Search Engine Referrals: 25.64% 3. Campaigns 13.1%
Female : 29% Male : 71%
66,416
Age: <18 Oriented with the following distribution:
4. Industry 5.9%
Website
Visits: 5. SEO 5.5%
3.48% General Cars
Distribution
230,572 <18
Distribution
09.80% 26.50%
Unique Vistors: 18-24 26.80% 20.13% 5. Blog 5.1%
5.25% 25-34 27.20% 20.11%
189,251 35-49 23.00% 14.73%
117. Important to have Conversion- those looking
Most downloaded
comparative data. University at pages and downloaded
applications?
Applications online applications
Cars.com DASHBOARDREPORT May 2008
ARD REPORT
Applications
Top Sales Performers (sales | visits)
made Cars.com Sales Industry Sales
through the Conversion:
website 0.18%
4.00% -1.24% 3.21% 0.78% Model 1 Model 2 Model 3 1.36%
MOM YOY MOM YOY 2,333 | 29,007 893 | 30,822 701 | 21,222 (sales | visits)
SEM Campaigns Demographic Breakdown Tra c Breakdown by Visit
Impressions: 8.23% URL: http://www.cars.com.au 1. Direct 42.8%
3,020,116 Gender: Male-oriented, with the
following breakdown:
Click Through Rate: 21.40% 2. SEM 27.6%
1.42%
Search Engine Referrals: 25.64% 3. Campaigns 13.1%
Female : 29% Male : 71%
66,416
Age: <18 Oriented with the following distribution:
4. Industry 5.9%
Website
Visits: 5. SEO 5.5%
3.48% General Cars
Distribution
230,572 <18
Distribution
09.80% 26.50%
Unique Vistors: 18-24 26.80% 20.13% 5. Blog 5.1%
5.25% 25-34 27.20% 20.11%
189,251 35-49 23.00% 14.73%
118. SEM Campaigns Demographic Breakdown Tra c Breakdown by Visit
Impressions: 8.23% URL: http://www.cars.com.au 1. Direct 42.8%
3,020,116 Gender: Male-oriented, with the
following breakdown:
Click Through Rate: 21.40% 2. SEM 27.6%
1.42%
Search Engine Referrals: 25.64% 3. Campaigns 13.1%
Female : 29% Male : 71%
66,416
Age: <18 Oriented with the following distribution:
4. Industry 5.9%
Website
Visits: 5. SEO 5.5%
3.48% General Cars
Distribution
230,572 <18
Distribution
09.80% 26.50%
Unique Vistors: 18-24 26.80% 20.13% 5. Blog 5.1%
5.25% 25-34 27.20% 20.11%
189,251 35-49 23.00% 14.73%
15.52%
50+ 13.20%
New v Returning Visitors: <18 8-24 25-34 35-49 50+
New: 66.50% Returning: 33.50%
Google Watch Activity (Page Views) Top Content Performance (by Visit)
Top 6 Search Terms - Cars.com.au Referral Rate: 75.24%
1. Cars.com.au (All Visits): 205, 441
1. cars
2. cars australia
3. cars model 1 101,234 76,176 2. Products: 121,156
4. cars model 2
5. cars model 3 3. Splashpage: 82,947
6. cars model 4 Campaigns www.cars.com.au
People searched for “cars” also 4. Services: 44,954
searched for:
1. toyota - 7.67% Microsite Visits Model 2: 5518
2. yamaha - 5.52% 5. Used Vehicles: 8,170
SHOPPER/SALES RATIO
3. honda - 3.65%
6. Locate A Dealer: 6,585 0.24%
4. suzuki - 3.64% Model 3: 3923
5. kawazaki - 3.45%
6. nissan - 2.55% Model 1: 2541
7. Fascination: 5,910
Model 4: 22,444
1.66%
Engagement 8. Corporate Programme: 5,489
Average time online: 0:06:23
Requested Brochures: 16,231
Top 5 Brochures by Download:
1. Model 4 - 4018
2. Model 2 - 3549 Locate A Dealer
3. Model 3 - 2803 Unique Visits by State
4. Model 1 - 2413
VIC: 8,928 NSW: 8,314 QLD: 3,536 WA: 2,606 SA: 1,330 TAS: 288 ACT: 201 NT: 71
5. Model 5 - 2718
e-nthusiast Sign Ups: 2056
119. SEM Campaigns Demographic Breakdown Tra c Breakdown by Visit
Impressions: 8.23% URL: http://www.cars.com.au 1. Direct 42.8%
3,020,116 Gender: Male-oriented, with the
following breakdown:
Click Through Rate: 21.40% 2. SEM 27.6%
1.42%
Search Engine Referrals: 25.64% 3. Campaigns 13.1%
Detailed review
Female : 29% Male : 71%
66,416 of where from
Age: <18 Oriented with the following distribution:
4. Industry 5.9% and conversion
Website of International
Visits: 5. SEO 5.5%
3.48% General Cars
Distribution
students
230,572 <18
Distribution
09.80% 26.50%
Unique Vistors: 18-24 26.80% 20.13% 5. Blog 5.1%
5.25% 25-34 27.20% 20.11%
189,251 35-49 23.00% 14.73%
15.52%
50+ 13.20%
New v Returning Visitors: <18 8-24 25-34 35-49 50+
New: 66.50% Returning: 33.50%
Google Watch Activity (Page Views) Top Content Performance (by Visit)
Top 6 Search Terms - Cars.com.au Referral Rate: 75.24%
1. Cars.com.au (All Visits): 205, 441
1. cars
2. cars australia
3. cars model 1 101,234 76,176 2. Products: 121,156
4. cars model 2
5. cars model 3 3. Splashpage: 82,947
6. cars model 4 Campaigns www.cars.com.au
People searched for “cars” also 4. Services: 44,954
searched for:
1. toyota - 7.67% Microsite Visits Model 2: 5518
2. yamaha - 5.52% 5. Used Vehicles: 8,170
SHOPPER/SALES RATIO
3. honda - 3.65%
6. Locate A Dealer: 6,585 0.24%
4. suzuki - 3.64% Model 3: 3923
5. kawazaki - 3.45%
6. nissan - 2.55% Model 1: 2541
7. Fascination: 5,910
Model 4: 22,444
1.66%
Engagement 8. Corporate Programme: 5,489
Average time online: 0:06:23
Requested Brochures: 16,231
Top 5 Brochures by Download:
1. Model 4 - 4018
2. Model 2 - 3549 Locate A Dealer
3. Model 3 - 2803 Unique Visits by State
4. Model 1 - 2413
VIC: 8,928 NSW: 8,314 QLD: 3,536 WA: 2,606 SA: 1,330 TAS: 288 ACT: 201 NT: 71
5. Model 5 - 2718
e-nthusiast Sign Ups: 2056
120. SEM Campaigns Demographic Breakdown Tra c Breakdown by Visit
Impressions: Number of
8.23% URL: http://www.cars.com.au Action
1. Direct 42.8% Applications
Cost/Revenue
3,020,116 Gender: Male-oriented, with the
following breakdown:
Click Through Rate: 21.40% 2. SEM 27.6%
1.42%
Search Engine Referrals: 25.64%
Visitors to website
3. Campaigns 13.1%
50,000 -£0.003
Detailed review
Female : 29% Male : 71%
66,416 of where from
Age: <18 Oriented with the following distribution:
4. Industry 5.9%
Applications from
and conversion
1,000 -£0.06
Website website
of International
Visits: 5. SEO 5.5%
3.48% General Cars
Distribution
students
230,572 <18
Distribution
09.80% 26.50% Revenue from these
Unique Vistors: 18-24 26.80% 20.13% 5. Blog 5.1%
applications (per 20 £40,400
5.25% 25-34 27.20% 20.11%
year)
189,251 35-49 23.00% 14.73%
15.52%
50+ 13.20%
New v Returning Visitors: <18 8-24 25-34 35-49 50+
New: 66.50% Returning: 33.50%
Google Watch Activity (Page Views) Top Content Performance (by Visit)
Top 6 Search Terms - Cars.com.au Referral Rate: 75.24%
1. Cars.com.au (All Visits): 205, 441
1. cars
2. cars australia Method
No of Cost per Total
2. Products: 121,156 applications application Cost
3. cars model 1 101,234 76,176
4. cars model 2 Cost and
5. cars model 3 3. Splashpage: 82,947
6. cars model 4
conversion
Campaigns www.cars.com.au
People searched for “cars” also
Downloaded from
4. Services: 44,954
website
1000 £0.003 £3.00 of
searched for:
applications
1. toyota - 7.67% Microsite Visits Model 2: 5518
2. yamaha - 5.52% 5. Used Vehicles: 8,170
SHOPPER/SALES RATIO
3. honda - 3.65% Requested from
1000 £0.403 £403.00
0.24%
4. suzuki - 3.64% website
6. Locate A Dealer: 6,585
Model 3: 3923
5. kawazaki - 3.45%
6. nissan - 2.55% Model 1: 2541
7. Fascination: 5,910
Model 4: 22,444 Contact Us 1000 £1.25
1.66% £1,250
Engagement 8. Corporate Programme: 5,489
Average time online: 0:06:23
Requested Brochures: 16,231
Top 5 Brochures by Download:
1. Model 4 - 4018
2. Model 2 - 3549 Locate A Dealer
3. Model 3 - 2803 Unique Visits by State
4. Model 1 - 2413
VIC: 8,928 NSW: 8,314 QLD: 3,536 WA: 2,606 SA: 1,330 TAS: 288 ACT: 201 NT: 71
5. Model 5 - 2718
e-nthusiast Sign Ups: 2056
121. 189,251 35-49 23.00% 14.73%
15.52%
50+ 13.20%
New v Returning Visitors: <18 8-24 25-34 35-49 50+
New: 66.50% Returning: 33.50%
Google Watch Activity (Page Views) Top Content Performance (by Visit)
Top 6 Search Terms - Cars.com.au Referral Rate: 75.24%
1. Cars.com.au (All Visits): 205, 441
1. cars
2. cars australia
3. cars model 1 101,234 76,176 2. Products: 121,156
4. cars model 2
5. cars model 3 3. Splashpage: 82,947
6. cars model 4 Campaigns www.cars.com.au
People searched for “cars” also 4. Services: 44,954
searched for:
1. toyota - 7.67% Microsite Visits Model 2: 5518
2. yamaha - 5.52% 5. Used Vehicles: 8,170
SHOPPER/SALES RATIO
3. honda - 3.65%
6. Locate A Dealer: 6,585 0.24%
4. suzuki - 3.64% Model 3: 3923
5. kawazaki - 3.45%
6. nissan - 2.55% Model 1: 2541
7. Fascination: 5,910
Model 4: 22,444
1.66%
Engagement 8. Corporate Programme: 5,489
Average time online: 0:06:23
Requested Brochures: 16,231
Top 5 Brochures by Download:
1. Model 4 - 4018
2. Model 2 - 3549 Locate A Dealer
3. Model 3 - 2803 Unique Visits by State
4. Model 1 - 2413
VIC: 8,928 NSW: 8,314 QLD: 3,536 WA: 2,606 SA: 1,330 TAS: 288 ACT: 201 NT: 71
5. Model 5 - 2718
e-nthusiast Sign Ups: 2056
Highlights and Recommendations:
Highlights and Observations: Recommendations:
1. Downloads of Brochures have increased for Model 4, Model 3 and Model 1. 1. Undertake testing for the “Order a Brochure” form to de ne the best design
2. Visits to the various product pages remain high, especially for Model 1, to increase brochure orders.
Model 2 and Model 4. 2. Consider ways to further promote e-nthusiast sign up throughout the site
to increase subscribers and visitation to the Fascination section pages.
122. 189,251 35-49 23.00% 14.73%
15.52%
50+ 13.20%
New v Returning Visitors: <18 8-24 25-34 35-49 50+
New: 66.50% Returning: 33.50%
Google Watch Activity (Page Views) Top Content Performance (by Visit)
Top 6 Search Terms - Cars.com.au Referral Rate: 75.24%
1. Cars.com.au (All Visits): 205, 441
1. cars
2. cars australia
3. cars model 1 101,234 76,176 2. Products: 121,156
4. cars model 2
5. cars model 3 3. Splashpage: 82,947
6. cars model 4 Campaigns www.cars.com.au
People searched for “cars” also 4. Services: 44,954
searched for:
1. toyota - 7.67% Microsite Visits Model 2: 5518
2. yamaha - 5.52% 5. Used Vehicles: 8,170
SHOPPER/SALES RATIO
3. honda - 3.65%
6. Locate A Dealer: 6,585 0.24%
4. suzuki - 3.64% Model 3: 3923
5. kawazaki - 3.45%
6. nissan - 2.55% Model 1: 2541
7. Fascination: 5,910
Model 4: 22,444
1.66%
Engagement 8. Corporate Programme: 5,489
Average time online: 0:06:23
Requested Brochures: 16,231
Top 5 Brochures by Download:
1. Model 4 - 4018
2. Model 2 - 3549 Locate A Dealer
3. Model 3 - 2803 Unique Visits by State
4. Model 1 - 2413
VIC: 8,928 NSW: 8,314 QLD: 3,536 WA: 2,606 SA: 1,330 TAS: 288 ACT: 201 NT: 71
5. Model 5 - 2718
Predictive suggestions and proposals
e-nthusiast Sign Ups: 2056
Highlights and Recommendations:
Highlights and Observations: Recommendations:
1. Downloads of Brochures have increased for Model 4, Model 3 and Model 1. 1. Undertake testing for the “Order a Brochure” form to de ne the best design
2. Visits to the various product pages remain high, especially for Model 1, to increase brochure orders.
Model 2 and Model 4. Increase of 2% = £880,00 revenue 2. Consider ways to further promote e-nthusiast sign up throughout the site
to increase subscribers and visitation to the Fascination section pages.
125. Essential to start now?
• COI report should be used wake up call
• The online is de-centralising important to
be heard and be relevant
• Learn from the past and become enablers
rather then wall builders
128. Summary
• Currently institutional web teams are being
undervalued as what you do is not
communicated in context
• Therefore real value cannot be
communicated to budget decision makers.
129. Summary
• Currently institutional web teams are being
undervalued as what you do is not
communicated in context
• Therefore real value cannot be
communicated to budget decision makers.
• Online is the most efficient communication
and recruitment tool available to the
University- challenge is show that and
therefore prove your worth.