A short presentation on the foundations of inbound marketing. Learn how to adopt a pull marketing strategy and reduce your marketing budget

1. Digital animals – commercial experts
What is Inbound
Marketing

2. Instead of buying ads, buying email lists or
cold calling, inbound marketing focuses on
creating educational content that pulls
people toward your website where they
can learn more about what you sell on
their own accord

3. Get found by qualified
leads online with
content (website
pages, blog articles,
social messages)
optimised for search &
social media
Understand what
content pulls your
buyers through the
sales funnel & use
that context to
personalise your
marketing at scale
Inbound is an approach to marketing that reaches today’s buyer

4. Interruptive Marketing
Outbound
Proliferation of marketing
Interruptive marketing
False claims
Over-promising
Under-delivering
Increased regulation
Brand centricity
Technology
Informed buyers
Permission Marketing
Inbound
By aligning your marketing with
your customers’ interests, you
can earn permission to market
to prospects that you can
convert into leads, close into
customers & delight to the
point they become promoters
of your brand
V

5. There are several themes to inbound marketing that help you make sense of the digital jungle

6. You create targeted content that answers
your customers’ basic questions & needs &
you share that content as widely as you can

7. You recognise that prospects go through
different stages as they interact with your
company & that each stage requires different
marketing actions

8. As you learn more about your leads
over time, you can better
personalise your messages to their
specific needs

9. Inbound marketing is multi-channel by
nature because it approaches people
where they are, in the channel where
they want to interact with you

10. Your content marketing & analytics’
tools all work together like a well-oiled
machine, allowing you to focus on
publishing the right content in the right
place at the right time

11. • Building trust, not scepticism among
your prospects
• Being loved, not ignored by your
customers
• Outsmarting, not outspending your
competitors
In summary, inbound marketing is about….

12. t: (0)800 8600 512
e: growth@incisive-edge.com
w: www.incisive-edge.com
Want to find out more? Why not download our How
Inbound Marketing Works presentation
Or just contact us using the details below