Corporate Marketing Overview

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  • The types of organizations that are addressing the problem of health information data exchanges are know under several names. You may hear them referred to as RHIOs, which is the most common or RHINs (Regional Health Information Networks) which is used by Brailer. Others are calling themselves Health Data Exchange Organizations. Of these names, we will use the term RHIO throughout this presentation for consistency with the understanding that many names are given to these types of organizations.
  • Corporate Marketing Overview

    1. 1. Cananwill Corporate Marketing Overview www.cananwill.com Proprietary & Confidential. All rights reserved. 1
    2. 2. Marketing Objectives 1. Branding a. Name recognition b. Logo c. Ads and articles 2. Image a. Folders, business cards and trade show booths b. Professionalism, stability and expertise 3. Messaging a. Content (what we’re saying) b. Context (how we’re saying it) c. Audience (to whom) 4. Salesforce.com Proprietary & Confidential. All rights reserved. 2
    3. 3. Marketing Cananwill.com Proprietary & Confidential. All rights reserved. 3
    4. 4. Marketing Branding Proprietary & Confidential. All rights reserved. 4
    5. 5. Marketing Branding – Thought Leadership Proprietary & Confidential. All rights reserved. 5
    6. 6. Marketing Branding – Articles Proprietary & Confidential. All rights reserved. 6
    7. 7. Marketing Branding – Ads Proprietary & Confidential. All rights reserved. 7
    8. 8. Marketing Image – Folders and Business Cards Proprietary & Confidential. All rights reserved. 8
    9. 9. Marketing Image – Trade Show/Convention Exhibiting Proprietary & Confidential. All rights reserved. 9
    10. 10. Marketing Messaging What We’re Saying… 1. Established a. Stability b. Industry expertise 2. Dedicated a. Account teams b. Flexibility c. Partnerships 3. Relationship-driven a. Quoting authority (“Giving them the pen”) b. Customized financing solutions c. Policy Preservation Process Proprietary & Confidential. All rights reserved. 10
    11. 11. Marketing Messaging How We’re Saying It… 1. Point-of-sale materials a. Sales Sheets b. Flyers 2. Campaigns a. Email b. Direct mail (postcard) 3. Industry publications a. Advertisements b. Thought leadership articles 4. Association memberships a. Sponsorships b. Web sites Proprietary & Confidential. All rights reserved. 11
    12. 12. Marketing Messaging To Whom… 1. Agents and Brokers a. Premium financing b. Private label c. EPF Plus 2. MGA’s, Wholesalers and Insurance companies a. Direct Bill 3. Insureds (New) a. Premium financing b. EPF Plus Proprietary & Confidential. All rights reserved. 12
    13. 13. Salesforce.com “Why should I use it?” “Salesforce.com is a convenient, efficient approach to schedule, track and manage prospect opportunities and customer relationships.” 1. Prospecting a. Pipeline management b. Campaign development c. Appointment planning 2. Customer Relationship a. Production tracking b. Call scheduling c. Direct communications 3. Reporting 4. Daily and weekly planner Proprietary & Confidential. All rights reserved. 13

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