People ask: what does digital have to do with public affairs? Surely, Facebook ‘likes’ and comedy 'hashtags' don’t exert any real influence over serious-minded politicians, officials and regulators? Maybe not. However it’s worth noting that the last reshuffle was announced on Twitter and acknowledging the expanding digital operations at the heart of each of the parties. They care about digital, and so should you.

1. #
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Digital Public Affairs Lexington’s perspective on what this means for you

2. Communications have changed
36 million adults in
Britain access the internet
every day
Over half the UK
population is on
Facebook making it
easier for people to join
campaigns
Journalists look for and
organisations break
stories on Twitter
Low cost campaign
tools have made it
easier for groups to
punch above their weight
Digital has changed communications

3. No Cuts!
Save the
NHS!
Hands off
the
forests!
Digital has created new groups
Bloggers Twitterati Campaign
platforms
Every sector has it’s
expert bloggers. They
might not get a lot of
traffic, but they are
read by those who
matter
With thousands of
followers who hang on
their every (tweeted)
word, they have huge
influence on twitter
From 38 Degrees and
change.org they have
empowered campaigns
large and small to
reach vast audiences

4. The decision making
environment is digital
No Cuts!
Save the NHS!
Hands off
the forests!
#

5. Lexington’s approach to this new
environment
Digital should be used to
create the best conditions
for the right conversations
to take place

6. Digital should be used to
create the best conditions
for the right conversations
to take place
I hadn’t thought
about that……
Something else to
That’s really
good point
I am so glad we
had this chat
The best form of communication is
still face to face conversation -
digital hasn’t and won’t change that
Lexington’s approach to this new
environment

7. Digital can tip the balance in your favour
ahead of those conversation. It can
influence the wider debate and open up
conversations with new groups
Digital should be used to
create the best conditions
for the right conversations
to take place YES NO
w
w
w
.
Lexington’s approach to this new
environment

8. Videos,
animations, and
infographics
Stakeholder
engagement via
email and social
media
Digital training
and mentoring
Digital
stakeholder
mapping
To support this approach we have developed
these capabilities
Lexington’s approach to this new
environment
Stakeholder
focused websites

9. Get in touch to find out more
Paul Simpson - Head of Digital
Paul is a digital communications expert with more than 10 years of experience in
integrating digital into campaigns and communications. Prior to working at
Lexington he worked at the House of Commons, as Director of Corporate
Communications at the Labour Party and most recently Tangent Snowball - a
leading London digital marketing agency.
Tel: 020 7025 2332
@: paul.simpson@lexcomm.co.uk
W: digital.lexcomm.co.uk
T: @paulsimpson1976