Award winning CSR strategy consultant Wayne Dunn presented this keynote presentation to the Organization of American States Working Group on Probity and Ethics at a Special Session on Corporate Social Responsibility held at the OAS Headquarters in Washington DC. The presentation provided OAS member states with an overview of the (then) newly emerging field of CSR and why it is important to Nation States www.waynedunn.com wayne@waynedunn.com

1. OAS Presentation – 11-Apr-02
What is CSR and Why Does It Matter?
OAS Working Group on Probity and Ethics
Special Session: Corporate Social Responsibility (CSR)
April 11, 2002
Washington, DC
Presented by:
Wayne Dunn
www.waynedunn.com
info@waynedunn.com
A History of Creating Innovative Partnerships
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2. OAS Presentation – 11-Apr-02
Presentation Objective and Outline
 Provide an overview of CSR and some of its
drivers
 Discuss how it can help to develop common
ground between the interests of national
governments, private sector, bi-lateral and
multi-lateral development agencies and
NGOs/Civil Society
 Discuss some steps government can take to
encourage CSR
A History of Creating Innovative Partnerships
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3. OAS Presentation – 11-Apr-02
Definitions
Corporate Social Responsibility (CSR), Sustainable Development,
Social programs, Community Relations
Terms are often used interchangeably
Definition
“CSR is the continuing commitment by business to behave ethically and contribute to
economic development while improving the quality of life of the workforce and their
families as well of the local community and society at large”
Corporate Social Responsibility
(Sustainable Development)
Financial Social Environmental
Responsibility Responsibility Responsibility
WBCSD
Diagram
A History of Creating Innovative Partnerships
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4. OAS Presentation – 11-Apr-02
What is CSR
 Business and local people/communities finding
and developing mutually beneficial activities,
e.g.,
– Poverty Alleviation
– Community Health
– Rural Development
– Local Capacity Development
– Infrastructure Support
A History of Creating Innovative Partnerships
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5. OAS Presentation – 11-Apr-02
Why does business care?
Social Performance is key to Financial Performance
“In a transparent, globalized world, economic performance, environmental
performance and social performance hang together. Business is realizing
that it has become an integral part of society and now has wide-ranging
responsibilities… shareholder value and social responsibility support
each other”
Göran Lindahl, (former) President and CEO Asea Brown Boveri (ABB)
“Our commitment to community development “represent(s) an added
cost, but is an essential investment in our future…(and) should help us
to achieve greater profitability”.
Jay Taylor CEO Placer Dome
“socialresponsibility is a matter of hard-headed business logic”
John Browne, CEO BP-Amoco
A History of Creating Innovative Partnerships
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6. OAS Presentation – 11-Apr-02
Public Opinion
Environics Millennium poll (25,000 average
citizens in 23 countries on 6 continents)
Over 66% think companies should contribute to
broader societal goals
Over 20% of consumers have either rewarded
or punished companies for their social
performance in the past year
A History of Creating Innovative Partnerships
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7. OAS Presentation – 11-Apr-02
So Why Should Governments Care
 CSR can bring about alignment amongst key
constituents
Constituency Value/Benefit Created by CSR
National Governments Poverty alleviation, community health, rural development,
improved public acceptability of FDI, budget leverage
Private Sector Reduced project risk, improved access to new business and
Companies investment opportunities, improved public acceptability,
finance (costs and access)
Bi-lateral & Multi- Poverty alleviation, community health, rural development,
Lateral Development improved leverage/impact of ODA investments
Agencies
NGOs, Civil Society Poverty alleviation, community health, rural development,
openness to FDI
A History of Creating Innovative Partnerships
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8. OAS Presentation – 11-Apr-02
Some Things Governments Can Do
 Help identify ‘common-interest’ and collaboration
opportunities between business and development
interests
 Encourage dialogue between business and
development interests;
 Provide businesses with a ‘development scan’ that
identifies development programs, priorities and actors
in areas where business is operating
 Encourage ‘development’ focused government
departments to explore synergies with business
 Educate stakeholders on CSR
A History of Creating Innovative Partnerships
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9. OAS Presentation – 11-Apr-02
WDA SD/CSR Framework©
Constructive
Measuring &
interaction
monitoring
Projects &
Operations
Organizational ethos
A History of Creating Innovative Partnerships
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10. OAS Presentation – 11-Apr-02
Summary
 CSR is increasingly important – being driven
by a host of global factors
 It can help further objectives of National
Governments, Business, Development
Agencies and Civil Society
 National governments can take steps to
encourage effective CSR
A History of Creating Innovative Partnerships
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11. OAS Presentation – 11-Apr-02
Discussion
A History of Creating Innovative Partnerships
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