Wayne Dunn's keynote address to the Inaugural Ghana/Canada CSR Seminar. March 2006. Accra, Ghana www.waynedunn.com

1. Canada/GIMPA
CSR Seminar
Corporate Social Responsibility
Integrating financial, social and
environmental value creation CANADA/GIMPA
CSR SEMINAR
23-Feb-06
Accra, Ghana
Presented by:
Wayne Dunn
wayne@waynedunn.com
A History of Creating Innovative Partnerships
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2. Canada/GIMPA
CSR Seminar
Presentation Objective and Outline
 Define CSR and Social Investment;
 Discuss rationale and driving forces for CSR
and social investment;
 Develop understanding of relevance of CSR to
business community;
 Brief description of two case studies
 Questions and discussion.
A History of Creating Innovative Partnerships
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3. Canada/GIMPA
CSR Seminar
What is CSR?
Corporate Social Responsibility (CSR)
A concept whereby companies integrate
social and environmental concerns into their
business mission and operations, and in
their interactions with stakeholders.
A History of Creating Innovative Partnerships
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4. Canada/GIMPA
CSR Seminar
Definitions
Corporate Social Responsibility (CSR), Sustainable Development,
Social programs, Community Relations
Terms are often used interchangeably
Definition
“CSR is the continuing commitment by business to behave ethically and contribute to
economic development while improving the quality of life of the workforce and their
families as well of the local community and society at large”
Corporate Social Responsibility
(Sustainable Development)
Financial Social Environmental
Responsibility Responsibility Responsibility
WBCSD
Diagram
A History of Creating Innovative Partnerships
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5. Canada/GIMPA
CSR Seminar
The New Reality of Business
A History of Creating Innovative Partnerships
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6. Canada/GIMPA
CSR Seminar
CSR is a Global Phenomena
“By working together to
mobilize sustainable
investment in the Least
Developed Countries,
government, business
and civil society give
hope and opportunity to
the world’s poorest”
Kofi Annan
UN Global Compact
Secretary-General
A History of Creating Innovative Partnerships
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7. Canada/GIMPA
CSR Seminar
CSR is:
 Companies working in
partnership with communities
and others to address problems;
 Companies promoting good values to Civil Society Companies
their employees, suppliers,
customers, partners;
 Companies investing in social and
economic development;
 Companies being good corporate
citizens; Gov’t
&
Donors
A History of Creating Innovative Partnerships
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8. Canada/GIMPA
CSR Seminar
Why is CSR happening?
Globalized world is demanding more of business…
 Global media – The CNNization of the world – remote local issues direct
to television screens
 Proliferation of NGOs and CBOs – direct, well organized and financed
support to communities
 Internet and other communications innovations – direct communications
from remote projects to worldwide audience
 Global Democratization – increased attention to local issues
A History of Creating Innovative Partnerships
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9. Canada/GIMPA
CSR Seminar
Why is this happening (cont)
 Emergence of Global Standards
– Equator Principles – World Bank/IFC
Environment and Social Standards adopted by
private banks
 World Bank/IFC Global Review of Extractive
Industries
A History of Creating Innovative Partnerships
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10. Canada/GIMPA
CSR Seminar
Shareholder Pressures
 ‘Socially conscious’ shareholders
 Social Investment Funds
– Socially responsible investment refers to making investment decisions
based on a company’s social and environmental practices and on their
corporate values and ethics).
 The Financial Markets
– Dow Jones Sustainability Index (http://www.sustainability-
index.com/)
– FTSE Sustainability Index (FTSE4Good)
http://www.ftse4good.com/
– Domini 400 Social Index (DSI)
http://www.domini.com/
A History of Creating Innovative Partnerships
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11. Canada/GIMPA
CSR Seminar
Pressure: Consumers, Customers
A History of Creating Innovative Partnerships
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12. Canada/GIMPA
CSR Seminar
Social License
 An emerging phenomena
 In addition to more traditional state issues
licenses and regulatory approvals
 Based on the principle that communities and
local interests have a valid role in determining
whether or not a project will proceed
 Communities have inserted themselves into
the regulatory approval/permitting process and
can easily disrupt operations that they
disapprove of
A History of Creating Innovative Partnerships
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13. Canada/GIMPA
CSR Seminar
Why focus on social license
Social Performance is key to Financial Performance
“In a transparent, globalized world, economic performance, environmental
performance and social performance hang together. Business is realizing
that it has become an integral part of society and now has wide-ranging
responsibilities… shareholder value and social responsibility support
each other”
Göran Lindahl, President and CEO Asea Brown Boveri (ABB)
“Our commitment to community development “represent(s) an added
cost, but is an essential investment in our future…(and) should help us
to achieve greater profitability”.
Jay Taylor (former) CEO Placer Dome
“socialresponsibility is a matter of hard-headed business logic”
John Browne, CEO British Petroleum
A History of Creating Innovative Partnerships
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14. Canada/GIMPA
CSR Seminar
Why focus on social performance
“Seven of the top ten U.S. home
improvement retailers, including Home Depot,
have issued restrictive lumber buying policies
in the wake of an aggressive campaign by
environmentalists While industry is still
sorting exactly what this means, there is no
doubt that it threatens a significant share of
the traditional market for BC forest products.”
Globe and Mail – Aug 25, 2000
“socialresponsibility is a matter of hard-
headed business logic”
John Browne, CEO British Petroleum
A History of Creating Innovative Partnerships
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15. Canada/GIMPA
CSR Seminar
Some CSR Examples
Placer Dome Care Project
– South Africa, Mozambique, Botswana,
Lesotho and Swaziland
– Poverty alleviation
– Community health
– Capacity development
– HIV/AIDS
A History of Creating Innovative Partnerships
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16. Canada/GIMPA
CSR Seminar
CSR Examples
Local Economic
Development in Porgera
Valley
 Papua New Guinea
 Systematic look at sustainable
communities
 Alternative economic livelihoods
 Attracting national and
international development
stakeholders
A History of Creating Innovative Partnerships
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17. Canada/GIMPA
CSR Seminar
MDGs and Social License
Millennium Development Goals Social License
1) Eradicate extreme poverty and hunger a
2) Achieve universal primary education a
3) Promote gender equality and empower women a
4) Reduce child mortality a
5) Improve maternal health a
6) Combat HIV/AIDS, malaria and other diseases a
7) Ensure environmental sustainability a
8) Develop a global partnership for development a
A History of Creating Innovative Partnerships
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18. Canada/GIMPA
CSR Seminar
Changing Roles and Responsibilities
Business – Traditional
 Make profit
 Pay taxes
 Obey all laws
 Deal directly with government of
permitting and regulatory issues
 Self contained projects with impacts
isolated geographically
 Internal decision making processes
 Responsible to shareholders only
A History of Creating Innovative Partnerships
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19. Canada/GIMPA
CSR Seminar
Changing Roles and Responsibilities
Business - New
 Triple bottom line (financial, social and
environmental performance)
 Support sustainable development
 Deal with a variety of stakeholders
 Inter-connected projects with global markets
and impacts
 Transparent decision making processes
 Management of Reputational Capital
A History of Creating Innovative Partnerships
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20. Canada/GIMPA
CSR Seminar
Summary
 Define CSR and Social Investment;
 Discuss rationale and driving forces for CSR
and social investment;
 Develop understanding of relevance of CSR to
business community;
 Brief description of two case studies
A History of Creating Innovative Partnerships
Page 20

21. Canada/GIMPA
CSR Seminar
Question and Answer
Wayne Dunn
wayne@waynedunn.com
A History of Creating Innovative Partnerships
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