2. Crowdfunding
› What’s
the deal with the crowd stuff?
› Crowdfunding
› Crowdsourcing
› Why
is this currently one of the most viable ways to
fund or source projects?
› Is
this only a passing fad?
3. Crowdfunding for Everyone
›
›
›
›
›
›
›
›
›
›
›
RocketHub – Art, Science, Business, Social Cause based
projects
GoFundMe – this one you can also use for personal non
creative projects and situations
Indiegogo – started out as tech, web and app
development, indie gaming. Now pretty much anything
ArtistShare – Music
PledgeMusic - Music
Fundable – Businesses, Startups
Fundly – Charitable and cause based funding. Nonprofits, mission trips, etc.
Louder – Social and cause based campaigns for media
space, marketing and advertising
Mobcaster – TV
Weeve – Nonprofits
Spot.us – community funded journalism
5. Which Crowdfunding Site is Right?
› What
kind of projects does the site
support and promote?
› How many users have profiles?
› What is the success rate of funding?
› Is it all or nothing or keep it all?
› How does the site get paid? How do you
get paid?
› How easy is the site to use and how
connect is it?
› How long or short can a campaign be?
6. 5 Important Crowdfunding Principles
› From
1.
2.
3.
4.
5.
Victoria Wescott’s Ted Talk
Make Something Awesome
Sell Directly To Your Audience
Don’t Ask For Charity
Follow Through
You might get tips
8. Kickstarter
› $904
million pledged to date
› From
› 1.5
5.2 million people
million repeat backers
› Successfully
funding over 52,500 projects
9. Kickstarter’s Rules
› Funding
for projects only.
› Projects
must fit Kickstarter’s categories
› Art,
Comics, Dance, Design, Fashion, Film, Food,
Games, Music, Photography, Publishing, Technology,
and Theater.
› Projects,
›
projects, projects.
Prohibited uses: No charity or cause funding.
› Prohibited
content. There are some things just NOT
allowed on Kickstarter.
10. Join
Kickstarter
Develop
your
project
scope
and
story
Set
a
Funding
Goal
Set
a
Funding
Deadline
Create
Reward
and
Pledge
Tiers
Create
a
video
to
tell
your
story
11. Facts
› 10%
of projects finish having never received a
single pledge
› 1
in 4 prospective projects are rejected
› 56%
Failure rate
› However,
82% of projects that raised more
than 20% of their goal were successfully
funded. Thus, this acts as a tipping point
› Warp
and Weft example
12.
13.
14. The Money
›
How much money do I ask for?
›
How much do your really need? What makes sense for your project?
›
You can always raise more than your goal, but never less.
›
Average Goal on Kickstarter: $4,500. More than half of the projects on
Kickstarter are in the $1000 to $5000 range.
Statistically projects are overfunded by around 130%, which would actually
make that $4,500 project = $6,100
›
›
The really interesting equation:
› Average Backers: 86 x Average Pledge Amount: $71 = $6,106
›
What was the average funding amount of a project?
›
Can you scope or segment your project?
15. Who is Funding Your Project?
› Your
Friends
› Your Family
› Your Fans
› Your Internet
16. Project Updates
› How
are you accountable to complete the
project?
› What
should you do if things don’t go as
planned?
18. Other Things to Think About
› Crowdfunding
is an alternative to
traditional revenue streams – what can
you combine it with?
› Saturated or shall we say “crowded”
marketplace
› Perfect Pitch
› It’s a hustle
