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The 2011 Fundraisers Forum Blue Skies on the Ranch- A New Day for Fundraising
Children guessed (but only a few) and down they forgot as up they grew…. - e. e. cummings
Words = Worlds
“  I have a dream ” “  I have a list of measurable objectives ”
Tried and True Tried and So Over
Humongous Society--$50,000 Yup I Give Club--$25,000 Society Society--$10,000 The Whatever Club--$249 77%
93%  would most likely give next time asked if they are thanked quickly and personally, in addition they would also like a follow up regarding what their money is accomplishing…
Satisfaction
Maybe if we just had a better case for support!
Annual Report
Donor Retention Relationships?
 
$ Relationships by the numbers
ART & SCIENCE
= $ Heisenberg ’s Theory   = $
AF & $1,000+
# Of Gifts
Average Gifts
Retention & Acquisition
“ Ninety percent of what we call ‘management’ consists of making it difficult for people to get things done .”     – Peter Drucker
Who Asks car
90% 10% 0% 3 Markets
90% 10% 0%
 
 
“ Psychologists tell us that the mind is under a continual bombardment of ideas, all of which are trying to make an impression on it.  The prospect, therefore, does not sit around with a blank mind, calmly waiting for someone or something to capture his attention without a struggle.”  Modern Business,  Copyright 1918
 
 
Who is this guy?
ASK ASK
 
 
The 2011 Fundraisers Forum Blue Skies on the Ranch- A New Day for Fundraising
ART OF THE ASK
 
Permission
Step #1 Seek Permission Seeking permission for time shows respect
Close For Time Not $
Step #1 Permission Seeking permission for time shows respect It is not a good time to talk.
Do Not Engage Objection
Stay On Task
Stay On Task
The ASK
Get The Details
Just Ask!
ART OF THE ASK Capital Gifts
[object Object],[object Object],[object Object]
Script ,[object Object],[object Object],[object Object],[object Object]
Actors ,[object Object],[object Object],[object Object]
Stage ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
“ We have a ‘strategic’ plan. It’s called doing things.”   — Herb Kelleher
 

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Blue Skies Ranch Fundraising Forum 2011