E N G A G I N G I N
Ways You and Your Business Can Get Involved
"Travel is a way of life."
In recent years, people are donating more now than ever, as are
corporations. But far too often do businesses get too deep into the idea
that the only way they can make an impact on the community is by
giving excess profits to a local charity.
Monetary donations are a very fast and very easy way for a CEO or large
business to get involved, but it isn’t always as readily available a means
for small businesses. Here are some ways that a business can engage in
corporate philanthropy without donating money directly.
The average charitable donation per
household in the United States--the
highest it has ever been.
Businesses can volunteer
almost anywhere to raise
awareness and help when
Excess goods can be donated
Combine money and time to kill two birds with
one stone with a fundraiser.
H O W C A N B U S I N E S S E S G E T I N V O L V E D ?
Matching donations and
grants offered by businesses
help increase money
received by an NPO.
Aside from giving money directly, donating time is one of the
largest, easiest ways for multiple members of a business to get
Corporate volunteer time is a fairly common practice among
businesses both large and small--employees can all spend a
few hours on certain weekends at a place like a soup kitchen
or community rec center helping those who need it the most.
They’re also fantastic team building exercises and wonderful
opportunities to interact with your coworkers outside of the
same office you’re in 5 days a week.
Some companies even offer paid time off to volunteer, which
reflects well on the employees, the community and the business
as a whole.
If you work for a business that manufactures or
sells goods directly to consumers or businesses,
sometimes donating your products goes quite a
long way at very little cost to you.
Apple is known for doing this (this isn’t the last
time the computer giant will be mentioned in this
blog), often donating iPads to schools around the
country to help educational endeavors.
Something as simple as a canned goods drive,
clothing drive or bake sale can generate some
much-needed necessities to people in need.
Small budget attached and employee-volunteers
to keep costs minimal.
However, if you do have the profits to donate
money, by all means it’s encouraged. Donating
proceeds to a worthy cause can have an enormous
Companies like Apple, Expedia and General Electric
all offer similar matching and grant services towards
charities and community programming.
These promises involve matching all donations that
employees make to a certain amount.
Grants are similar, but involve no monetary donation
on the part of the employees. Apple, for example,
donates $25 for every hour that its employees
volunteer at a charity or nonprofit organization,
effectively paying proceeds directly to the charity on
top of the time donated by employees!
F O R M O R E I N F O O N C H A R I T Y , P H I L A N T H R O P Y A N D N P O S