1. Brand equity is the added value endowed on a product or service from its brand, as reflected in how consumers think, feel, and act toward the brand and in prices, market share, and profitability. 2. Brand equity arises from differences in customer responses to different brands, with positive brand equity occurring when customers react more favorably to a branded product. 3. Models for measuring brand equity include the Brand Asset Valuator and Brandz.

1. What is
What is brand equity? Rohan Gupta
IIT (BHU) Varanasi

2. ?
Brand Equity is the added value
endowed on product and services. It is reflected in
the way consumer think, feel, and act with respect to
the brand, as well as in the prices, market share, and
profitability the brand commands.

4. There are large number of brands to Choose
from

5. ?
Brand Equity arises from
difference in customer response to different
brands.
If a customer reacts more favourably to a
product when the brand is identified then it is
known as Positive Customer based Brand
Equity.
Under the same circumstances if a customer
react less favourably then it is known as

6. Brand Equity is reflected in perception,

7. ?
Brand Promise
It is the marketer’s vision of what the
brand must do for consumers

8. ?
Brand Equity
Models

9. Brand Asset Valuator

10. Brandz

11. 1.What is brand equity?
2.Brand promise
3.Brand Equity Models

13. Created by ROHAN GUPTA,
IIT (BHU) Varanasi,
during an internship by
Prof. SAMEER MATHUR, IIM Lucknow
www.iiminternship.com