This document summarizes a presentation about the challenges of storytelling and how to focus on the audience. It discusses that storytellers should primarily focus on the audience rather than the characters. It also highlights that storytelling elicits physical reactions from audiences like clapping, smiling and laughing. The document emphasizes that a good story should have accessible characters that engage the audience and communicate to different audience types. It compares American and European movies in terms of audience reaction and concludes that all aspects of storytelling should be audience-centric.