This document summarizes an interactive session on creativity and thinking outside the box. The session discusses why thinking outside the box is necessary, how to get outside common boundaries of thought, where new ideas can take us, and how to evaluate novel ideas. The session uses the example of generating new ideas for TEDx conferences to illustrate moving from conventional information to more divergent thinking that could lead to unconventional event plans like holding a conference in a stadium. The overall message is that thinking creatively helps expand our knowledge and allows for more innovative solutions.

1. INTERACTIVE SESSION BY “Giovanni Corazza””
MONARCH
LAKHANPAL

2. CREATIVITY IS THE INTELLIGENCE HAVING FUN
- ALBERT EINSTEIN

3. Giovanni Corazza
Member of the Executive Board at University of Bologna
And
Founder Of MIC – Marconi Institute for Creativity
Giovanni Corazza
Member of the Executive Board
at University of Bologna.
and
Founder MIC - Marconi
Institute for Creativity.

4. STEP 1

5. • Why should you really go
out of the box?
• Why should we take risks ?
• Is it something luxury 0r
it is really a necessity?

6. • We are part of network
• We all share and possess some information.
• It depends on us what we generate from common information.
To think out of the box , it is Necessity for us and for our diginity as
human being.

7. STEP 2

8. •Which box are we talking
about ,we must have clear
definition?

9. •Its not our mind it’s the boundary
within our minds.
•Boundary between what we know and what
we haven’t still or yet thought ?

10. Our experience of success reflects our
personality.

11. STEP 3

12. How do we get out of the box ?
Do we need to wait for
an apple to fall on our head?

13. To get out of the box , we need to add
something spicy something that goes
beyond
the convergent information.
We need to go from
CONVERGENT INFORMATION TO DIVERGENT INFORMATION.

14. STEP 4

15. Where do we go once are out of
the box?

16. We need to value long thinking
which takes us far.
We need to combine our
ideas
We need to look for choices

17. STEP 5

18. WHAT IS THE VALUE OF
NEW IDEA?

19. We have to look for match between our
new idea and our initial idea.
We have to evaluate idea per
se which may solve the problem.

20. STEP 6

21. When is the good idea to
challenge everybody around u?
When is the good idea to get
out of the box?

22. • Need to allow
existence of
divergent
infornmation
• Allow relevant
information to
flow in.

24. AIM : Want to generate new ideas about Tedx
conferences ?
PROCESS:
CONVERGENT
INFORMATION:
• Brilliant Speakers
• Excellent theme
• Grand Set UP
Divergent Information :
• Organise in the stadium
• Assume stadium to be full
• We need great speeches
• We can do duet

26. Creative thinking:
• Why should we think out of the
box?
• Which box are we talking about ?
• How do we get out of the box?
• Where do we go when we are out of
the box ?
• What is value of new idea?
• When is the good idea to think
out of box?
• Experiment

27. R E F E R E N C E S
• Youtube.com
• Google.in
• TEDx.com
• https://encrypted-
tbn1.gstatic.com/images?q=tbn:ANd9GcT12g3ET-
ME70fjsULYuAKRbneFPvNANMpt3csk1VleBpmhXNRT0Q
• http://ecx.images-
amazon.com/images/I/813Y0okqc0L._SL1500_.jpg

28. "Created by
MONARCH LAKHANPAL,
NIT JALANDHAR, during an internship
by Prof. Sameer Mathur,
IIM Lucknow.
www.IIMInternship.com"
Marketing PROFESSOR,
IIM Lucknow Teacher,
BRAND Management,
PERSONAL Branding,
PROMOTIONS