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What is an Albergo Diffuso?
Giancarlo Dall’Ara
09/09/2015
Giancarlo Dall'Ara
giancarlo.dallara@gmail.com
1
2
1. An original
model of
hospitality
2. A model of
sustainable
development
Giancarlo Dall'Ara
giancarlo.dallara@gmail.com
09/09/2015
An “Albergo Diffuso” is substantially
two things:
The history of hospitality model called
“Albergo Diffuso”
• Where does it come from?
– the name: the region of Carnia (Friuli Venezia
Giulia), in north-eastern Italy
– the original hospitality model: Giancarlo
Dall’Ara’s 1982-1989 self-financed concept-
testing
– the first project applying the original
hospitality model San Leo (central Italy), 1989
– the first national convention of AD’s:
Campobasso, Region Molise, 2004
– the first official acknowledgment: Sardinia
(Italy) 1998
3
Giancarlo Dall'Ara
giancarlo.dallara@gmail.com
09/09/2015
Overview of the Albergo Diffuso
The name “Albergo
Diffuso”*
and the first idea were
born in 1982, in Carnia
*“Scattered Hotel” but please
don’t translate; the name must
be in italian language
(G. Dall’Ara, M. Droli
UNDP brochure,
2008)
Giancarlo Dall'Ara
giancarlo.dallara@gmail.com
409/09/2015
Overview of the Albergo Diffuso:
the hospitality model
• An hotel which is not built,
which offers to their guests
the experience of “going
local”
• An which provides all the
services of ordinary hotels
(G. Dall’Ara,M. Droli
UNDP brochure,
2008)
Giancarlo Dall'Ara
giancarlo.dallara@gmail.com
509/09/2015
Giancarlo Dall'Ara
giancarlo.dallara@gmail.com
609/09/2015
The hospitality model of
Albergo Diffuso
Tks to Yasushi Watanabe
Albergo Diffuso:
the hospitality model
The rooms are scattered inside the village
7
Giancarlo Dall'Ara
giancarlo.dallara@gmail.com
09/09/2015
Overview of the Albergo Diffuso:
the hospitality model
• guests don’t feel like tourists, but
like “temporary residents”
• The hotel provides the sensation of
“being local”
• it responds to the demand which is
more attracted by the authenticity
than by the international quality
standardsGiancarlo Dall'Ara
giancarlo.dallara@gmail.com
809/09/2015
The AD model
1. Hotel services and standards
2. Unified management
3. Rooms are scattered in several
and pre-exisiting buildings
5. Reasonable distance between
units and the
reception/common areas (200
meters)
6. Integrated into a host
community (not in empty villages)
7. Catering linked to the territory
8. Authentic environment
9. Distinguishable features
10.Management style fits the
territory and its culture 9
Giancarlo Dall'Ara
giancarlo.dallara@gmail.com
09/09/2015
Strengths
• a strong appeal toward the media
and tourist markets
• it creates a new hotel without
new buildings, using unutilised
dwellings
• an italian model of hotel
hospitality
• a model that can be exported
10
Giancarlo Dall'Ara
giancarlo.dallara@gmail.com
09/09/2015
AD International Press
National Geographic Traveler
http://travel.nationalgeographic.com/
travel/italy-hotels-traveler/
The New York Times
http://travel.nytimes.com/2010/05/23/tr
avel/23journeys.html?scp=1&sq=albergo
%20diffuso&st=cse
International Press
http://www.albergodiffuso.com/intern
ational-press.html
11
Giancarlo Dall'Ara
giancarlo.dallara@gmail.com
09/09/2015
09/09/2015
Giancarlo Dall'Ara
giancarlo.dallara@gmail.com
12
International awards (a selection)
• Inclusive opportunities for the
local community:
– Global Tourism Award 2010,
London, World Travel Market
• For the hospitality model as developed
by G. Dall’Ara
• Sustainability:
– 2008, Best Ideas, Budapest, EBN-
UNDP
• (G. Dall’Ara, M. Droli and G. Dichter)
EBN - European Business &
Innovation Centre Network
UNDP - United Nations
Development Programme
Giancarlo Dall'Ara
giancarlo.dallara@gmail.com
1309/09/2015
– G. Dall’Ara, Il Manuale dell’Albergo
Diffuso, Franco Angeli Milano, 2010
– «Ripartire dalla Bellezza» M. Droli,
G. Dall’Ara
http://www2.cleup.it/product.php?
productid=61298255
– www.albergodiffuso.com
– www.alberghidiffusi.it
– http://albergo-
diffuso.blogspot.com
– Twitter: @AlbergoDiffuso
– http://www.facebook.com/pages/A
ssociazione-Nazionale-Alberghi-
Diffusi/268168846562052
TKS to M. Droli
Giancarlo Dall'Ara
giancarlo.dallara@gmail.com
14
More details

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What is an Albergo Diffuso

  • 1. What is an Albergo Diffuso? Giancarlo Dall’Ara 09/09/2015 Giancarlo Dall'Ara giancarlo.dallara@gmail.com 1
  • 2. 2 1. An original model of hospitality 2. A model of sustainable development Giancarlo Dall'Ara giancarlo.dallara@gmail.com 09/09/2015 An “Albergo Diffuso” is substantially two things:
  • 3. The history of hospitality model called “Albergo Diffuso” • Where does it come from? – the name: the region of Carnia (Friuli Venezia Giulia), in north-eastern Italy – the original hospitality model: Giancarlo Dall’Ara’s 1982-1989 self-financed concept- testing – the first project applying the original hospitality model San Leo (central Italy), 1989 – the first national convention of AD’s: Campobasso, Region Molise, 2004 – the first official acknowledgment: Sardinia (Italy) 1998 3 Giancarlo Dall'Ara giancarlo.dallara@gmail.com 09/09/2015
  • 4. Overview of the Albergo Diffuso The name “Albergo Diffuso”* and the first idea were born in 1982, in Carnia *“Scattered Hotel” but please don’t translate; the name must be in italian language (G. Dall’Ara, M. Droli UNDP brochure, 2008) Giancarlo Dall'Ara giancarlo.dallara@gmail.com 409/09/2015
  • 5. Overview of the Albergo Diffuso: the hospitality model • An hotel which is not built, which offers to their guests the experience of “going local” • An which provides all the services of ordinary hotels (G. Dall’Ara,M. Droli UNDP brochure, 2008) Giancarlo Dall'Ara giancarlo.dallara@gmail.com 509/09/2015
  • 6. Giancarlo Dall'Ara giancarlo.dallara@gmail.com 609/09/2015 The hospitality model of Albergo Diffuso Tks to Yasushi Watanabe
  • 7. Albergo Diffuso: the hospitality model The rooms are scattered inside the village 7 Giancarlo Dall'Ara giancarlo.dallara@gmail.com 09/09/2015
  • 8. Overview of the Albergo Diffuso: the hospitality model • guests don’t feel like tourists, but like “temporary residents” • The hotel provides the sensation of “being local” • it responds to the demand which is more attracted by the authenticity than by the international quality standardsGiancarlo Dall'Ara giancarlo.dallara@gmail.com 809/09/2015
  • 9. The AD model 1. Hotel services and standards 2. Unified management 3. Rooms are scattered in several and pre-exisiting buildings 5. Reasonable distance between units and the reception/common areas (200 meters) 6. Integrated into a host community (not in empty villages) 7. Catering linked to the territory 8. Authentic environment 9. Distinguishable features 10.Management style fits the territory and its culture 9 Giancarlo Dall'Ara giancarlo.dallara@gmail.com 09/09/2015
  • 10. Strengths • a strong appeal toward the media and tourist markets • it creates a new hotel without new buildings, using unutilised dwellings • an italian model of hotel hospitality • a model that can be exported 10 Giancarlo Dall'Ara giancarlo.dallara@gmail.com 09/09/2015
  • 11. AD International Press National Geographic Traveler http://travel.nationalgeographic.com/ travel/italy-hotels-traveler/ The New York Times http://travel.nytimes.com/2010/05/23/tr avel/23journeys.html?scp=1&sq=albergo %20diffuso&st=cse International Press http://www.albergodiffuso.com/intern ational-press.html 11 Giancarlo Dall'Ara giancarlo.dallara@gmail.com 09/09/2015
  • 13. International awards (a selection) • Inclusive opportunities for the local community: – Global Tourism Award 2010, London, World Travel Market • For the hospitality model as developed by G. Dall’Ara • Sustainability: – 2008, Best Ideas, Budapest, EBN- UNDP • (G. Dall’Ara, M. Droli and G. Dichter) EBN - European Business & Innovation Centre Network UNDP - United Nations Development Programme Giancarlo Dall'Ara giancarlo.dallara@gmail.com 1309/09/2015
  • 14. – G. Dall’Ara, Il Manuale dell’Albergo Diffuso, Franco Angeli Milano, 2010 – «Ripartire dalla Bellezza» M. Droli, G. Dall’Ara http://www2.cleup.it/product.php? productid=61298255 – www.albergodiffuso.com – www.alberghidiffusi.it – http://albergo- diffuso.blogspot.com – Twitter: @AlbergoDiffuso – http://www.facebook.com/pages/A ssociazione-Nazionale-Alberghi- Diffusi/268168846562052 TKS to M. Droli Giancarlo Dall'Ara giancarlo.dallara@gmail.com 14 More details

Editor's Notes

  1. From a general viewpoint an AD is substantially three things …
  2. This slide portraits the general characteristics of the hospitality model:
  3. This slide portraits the general characteristics of the hospitality model:
  4. ….
  5. In FVG and other italian regions inhabitants are inviting the AD’s guests in their own houses for having dinner toghether. In this way,
  6. The AD is a business opportunity not a development project, in it’s early stage. The former may become a firm if managed correctly by the investors and their partners. The services offered by the AD meet the hotel standards. There is a management unit which e.g. create packages, promotes, coordinates other subjects. Regarding the rooms, they are located in different kind of residences, as for e.g. flats, semidetached houses, detached houses, etc. These residences must be scattered in lo less than two separate and pre-existing buildings.
  7. A single Albergo Diffuso tends to capture easily the interest of the media, the trade and the tourist markets simply causing its (temporary, not permanent) rarity respect to other hospitality models. This means basically that they are more promotion opportunities on traditional and social media spending less. A stronger appeal may be one of its main strenghts, but also the others are important as you can see.
  8. Under a general viewpoint, many opinion makers are trying to describe this innovation both in Italy and abroad. But, what are they saying about the Albergo Diffuso? Unfortunatley, there is a little bit of confusion about it. …. This slide captures a first description of the albergo diffuso given by the Sole 24ore, one of the most famous italian economic newspaper. ….. As you can imagine restored buildings and a common reception area aren’t sufficient to create any innovation….
  9. The AD has been awarded for the good performance achieved by the hospitality model on terms of corporate social responsibility.