gemiusAdMonitor is a periodic report prepared by Gemius. The source of data is the gemiusDirectEffect research, which is the leading online advertisement monitoring system in the CEE region. as well as Gemius adserver AdOcean.
gemiusAdMonitor presents a ranking of most popular online ad formats and a wide range of indicators for display campaigns. The report also describes the advertising activity within chosen sectors of online market such as: finance, telecommunication and other.
The report covers the following countries: Bulgaria, the Czech Republic, Hungary, Poland, Romania and Slovakia.
gemiusAdMonitor is a periodic report prepared by Gemius. The source of data is the gemiusDirectEffect research, which is the leading online advertisement monitoring system in the CEE region. as well as Gemius adserver AdOcean.
gemiusAdMonitor presents a ranking of most popular online ad formats and a wide range of indicators for display campaigns. The report also describes the advertising activity within chosen sectors of online market such as: finance, telecommunication and other.
The report covers the following countries: Bulgaria, the Czech Republic, Hungary, Poland, Romania and Slovakia.
This book investigates the role that foreign direct investment (FDI) in central-eastern and southern Europe has played in the post-crisis period, comparing patterns across countries and sectors.
An overarching objective of this publication is to assess the extent to which FDI can still be seen as a key driver of economic development, modernisation and convergence for Europe’s low- and middle-income economies, taking into account also the risks and limiting factors associated with FDI.
Download the book at: http://www.etui.org/Publications2/Books/Wage-bargaining-under-the-new-European-Economic-Governance
Consumers, Culture, Media, and Brands - Guest lecture pt. IIHenri Weijo
How consumers have evolved as readers of media texts and what this means for brands. A guest lecture by Henri Weijo (http://www.facade.fi) at the Helsinki School of Economics. Course: Brands in Strategic Marketing.
NEW BRANDED WORLDAs a private person, I have a passion for lan.docxsachazerbelq9l
NEW BRANDED WORLD
As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bicycles, chopping down posters at the dark of the moon. How many juries will convict us when we are caught in these acts of beneficent citizenship?
— David Ogilvy, founder of the Ogilvy & Mather advertising agency,
in
Confessions of an Advertising Man
, 1963
The astronomical growth in the wealth and cultural influence of multinational corporations over the last fifteen years can arguably be traced back to a single, seemingly innocuous idea developed by management theorists in the mid-1980s: that successful corporations must primarily produce brands, as opposed to products.
Until that time, although it was understood in the corporate world that bolstering one's brand name was important, the primary concern of every solid manufacturer was the production of goods. This idea was the very gospel of the machine age. An editorial that appeared in
Fortune
magazine in 1938, for instance, argued that the reason the American economy had yet to recover from the Depression was that America had lost sight of the importance of making
things
:
This is the proposition that the basic and irreversible function of an industrial economy is
the making of things
; that the more things it makes the bigger will be the income, whether dollar or real; and hence that the key to those lost recuperative powers lies ... in the factory where the lathes and the drills and the fires and the hammers are. It is in the factory and on the land and under the land that purchasing power
originates
[italics theirs].
And for the longest time, the making of things remained, at least in principle, the heart of all industrialized economies. But by the eighties, pushed along by that decade's recession, some of the most powerful manufacturers in the world had begun to falter. A consensus emerged that corporations were bloated, oversized; they owned too much, employed too many people, and were weighed down with
too many things
. The very process of producing -- running one's own factories, being responsible for tens of thousands of full-time, permanent employees — began to look less like the route to success and more like a clunky liability.
At around this same time a new kind of corporation began to rival the traditional all-American manufacturers for market share; these were the Nikes and Microsofts, and later, the Tommy Hilfigers and Intels. These pioneers made the bold claim that producing goods was only an incidental part of their operations, and that thanks to recent victories in trade liberalization and labor-law reform, they were able to have their products made for them by contractors, many of them overseas. What thes.
4th articleNo Logo Taking Aim at the Brand Bullies By NAOMI .docxgilbertkpeters11344
4th article::
No Logo Taking Aim at the Brand Bullies
By NAOMI KLEIN
NEW BRANDED WORLD
As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bicycles, chopping down posters at the dark of the moon. How many juries will convict us when we are caught in these acts of beneficent citizenship?
— David Ogilvy, founder of the Ogilvy & Mather advertising agency,
in Confessions of an Advertising Man, 1963
The astronomical growth in the wealth and cultural influence of multinational corporations over the last fifteen years can arguably be traced back to a single, seemingly innocuous idea developed by management theorists in the mid-1980s: that successful corporations must primarily produce brands, as opposed to products.
Until that time, although it was understood in the corporate world that bolstering one's brand name was important, the primary concern of every solid manufacturer was the production of goods. This idea was the very gospel of the machine age. An editorial that appeared in Fortune magazine in 1938, for instance, argued that the reason the American economy had yet to recover from the Depression was that America had lost sight of the importance of making things:
This is the proposition that the basic and irreversible function of an industrial economy is the making of things; that the more things it makes the bigger will be the income, whether dollar or real; and hence that the key to those lost recuperative powers lies ... in the factory where the lathes and the drills and the fires and the hammers are. It is in the factory and on the land and under the land that purchasing power originates [italics theirs].
And for the longest time, the making of things remained, at least in principle, the heart of all industrialized economies. But by the eighties, pushed along by that decade's recession, some of the most powerful manufacturers in the world had begun to falter. A consensus emerged that corporations were bloated, oversized; they owned too much, employed too many people, and were weighed down with too many things. The very process of producing -- running one's own factories, being responsible for tens of thousands of full-time, permanent employees — began to look less like the route to success and more like a clunky liability.
At around this same time a new kind of corporation began to rival the traditional all-American manufacturers for market share; these were the Nikes and Microsofts, and later, the Tommy Hilfigers and Intels. These pioneers made the bold claim that producing goods was only an incidental part of their operations, and that thanks to recent victories in trade liberalization and labor-law reform, they were able to have their products m.
Opportunities and Risks of Effective International Advertising StrategiesVictor Clar
This was my Bachelor Thesis, written in 2008 as a student of Betriebswirtschaft und Internationales Management at the University of Applied Sciences (Bremen - Germany).
New Perspectives for Use-Values? For an Empirical Understanding of Digital La...Lorenz Grünewald
How can we understand the new freedoms that digitally networked media (social media) have opened up? The presentation employs social theory from Marx to Weber and Schumpeter to analyze new music networks that use YouTube as a means of production and how YouTube is gradually taking back some freedoms in processes of economization.
Insights cultural diversity and revolutionary change semiotics in emerging ma...LeapFrog Strategy
Well established academically across the human sciences, semiotics has recently achieved mainstream recognition and use in consumer insight and marketing consultancy. Some major client corporations such as P&G and Unilever, using tried and tested suppliers, have achieved considerable success in applying the methodology globally. Many clients and supplier agencies, however, still see semiotics as an optional extra rather than an essential part of a thought through research process. Nowhere is the role of semiotics more important than for international business units looking to learn about developing markets and the increasingly diverse and fluid cross-cultural patterns that characterize globalization today.
This book investigates the role that foreign direct investment (FDI) in central-eastern and southern Europe has played in the post-crisis period, comparing patterns across countries and sectors.
An overarching objective of this publication is to assess the extent to which FDI can still be seen as a key driver of economic development, modernisation and convergence for Europe’s low- and middle-income economies, taking into account also the risks and limiting factors associated with FDI.
Download the book at: http://www.etui.org/Publications2/Books/Wage-bargaining-under-the-new-European-Economic-Governance
Consumers, Culture, Media, and Brands - Guest lecture pt. IIHenri Weijo
How consumers have evolved as readers of media texts and what this means for brands. A guest lecture by Henri Weijo (http://www.facade.fi) at the Helsinki School of Economics. Course: Brands in Strategic Marketing.
NEW BRANDED WORLDAs a private person, I have a passion for lan.docxsachazerbelq9l
NEW BRANDED WORLD
As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bicycles, chopping down posters at the dark of the moon. How many juries will convict us when we are caught in these acts of beneficent citizenship?
— David Ogilvy, founder of the Ogilvy & Mather advertising agency,
in
Confessions of an Advertising Man
, 1963
The astronomical growth in the wealth and cultural influence of multinational corporations over the last fifteen years can arguably be traced back to a single, seemingly innocuous idea developed by management theorists in the mid-1980s: that successful corporations must primarily produce brands, as opposed to products.
Until that time, although it was understood in the corporate world that bolstering one's brand name was important, the primary concern of every solid manufacturer was the production of goods. This idea was the very gospel of the machine age. An editorial that appeared in
Fortune
magazine in 1938, for instance, argued that the reason the American economy had yet to recover from the Depression was that America had lost sight of the importance of making
things
:
This is the proposition that the basic and irreversible function of an industrial economy is
the making of things
; that the more things it makes the bigger will be the income, whether dollar or real; and hence that the key to those lost recuperative powers lies ... in the factory where the lathes and the drills and the fires and the hammers are. It is in the factory and on the land and under the land that purchasing power
originates
[italics theirs].
And for the longest time, the making of things remained, at least in principle, the heart of all industrialized economies. But by the eighties, pushed along by that decade's recession, some of the most powerful manufacturers in the world had begun to falter. A consensus emerged that corporations were bloated, oversized; they owned too much, employed too many people, and were weighed down with
too many things
. The very process of producing -- running one's own factories, being responsible for tens of thousands of full-time, permanent employees — began to look less like the route to success and more like a clunky liability.
At around this same time a new kind of corporation began to rival the traditional all-American manufacturers for market share; these were the Nikes and Microsofts, and later, the Tommy Hilfigers and Intels. These pioneers made the bold claim that producing goods was only an incidental part of their operations, and that thanks to recent victories in trade liberalization and labor-law reform, they were able to have their products made for them by contractors, many of them overseas. What thes.
4th articleNo Logo Taking Aim at the Brand Bullies By NAOMI .docxgilbertkpeters11344
4th article::
No Logo Taking Aim at the Brand Bullies
By NAOMI KLEIN
NEW BRANDED WORLD
As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bicycles, chopping down posters at the dark of the moon. How many juries will convict us when we are caught in these acts of beneficent citizenship?
— David Ogilvy, founder of the Ogilvy & Mather advertising agency,
in Confessions of an Advertising Man, 1963
The astronomical growth in the wealth and cultural influence of multinational corporations over the last fifteen years can arguably be traced back to a single, seemingly innocuous idea developed by management theorists in the mid-1980s: that successful corporations must primarily produce brands, as opposed to products.
Until that time, although it was understood in the corporate world that bolstering one's brand name was important, the primary concern of every solid manufacturer was the production of goods. This idea was the very gospel of the machine age. An editorial that appeared in Fortune magazine in 1938, for instance, argued that the reason the American economy had yet to recover from the Depression was that America had lost sight of the importance of making things:
This is the proposition that the basic and irreversible function of an industrial economy is the making of things; that the more things it makes the bigger will be the income, whether dollar or real; and hence that the key to those lost recuperative powers lies ... in the factory where the lathes and the drills and the fires and the hammers are. It is in the factory and on the land and under the land that purchasing power originates [italics theirs].
And for the longest time, the making of things remained, at least in principle, the heart of all industrialized economies. But by the eighties, pushed along by that decade's recession, some of the most powerful manufacturers in the world had begun to falter. A consensus emerged that corporations were bloated, oversized; they owned too much, employed too many people, and were weighed down with too many things. The very process of producing -- running one's own factories, being responsible for tens of thousands of full-time, permanent employees — began to look less like the route to success and more like a clunky liability.
At around this same time a new kind of corporation began to rival the traditional all-American manufacturers for market share; these were the Nikes and Microsofts, and later, the Tommy Hilfigers and Intels. These pioneers made the bold claim that producing goods was only an incidental part of their operations, and that thanks to recent victories in trade liberalization and labor-law reform, they were able to have their products m.
Opportunities and Risks of Effective International Advertising StrategiesVictor Clar
This was my Bachelor Thesis, written in 2008 as a student of Betriebswirtschaft und Internationales Management at the University of Applied Sciences (Bremen - Germany).
New Perspectives for Use-Values? For an Empirical Understanding of Digital La...Lorenz Grünewald
How can we understand the new freedoms that digitally networked media (social media) have opened up? The presentation employs social theory from Marx to Weber and Schumpeter to analyze new music networks that use YouTube as a means of production and how YouTube is gradually taking back some freedoms in processes of economization.
Insights cultural diversity and revolutionary change semiotics in emerging ma...LeapFrog Strategy
Well established academically across the human sciences, semiotics has recently achieved mainstream recognition and use in consumer insight and marketing consultancy. Some major client corporations such as P&G and Unilever, using tried and tested suppliers, have achieved considerable success in applying the methodology globally. Many clients and supplier agencies, however, still see semiotics as an optional extra rather than an essential part of a thought through research process. Nowhere is the role of semiotics more important than for international business units looking to learn about developing markets and the increasingly diverse and fluid cross-cultural patterns that characterize globalization today.
The Cold War between Digital and Traditional.. A Prospectus of what will Happen.MediaSci
Advertising is a well established industry since a hundred years ago. It passed with many different stages over the last decades. The 2000's is considered the is the beginning of war between both traditional and digital media.
A lot of shocking facts that are being revealed in the history of both traditional and digital media, yet the battle is still in the consumer's mind.
Transnational Media PracticesGlocalization and Counterflows Assi.docxnanamonkton
Transnational Media Practices
Glocalization and Counterflows Assignment
DUE: 6/24 at 18:00 EST
Proposed length of assignment: 5 pages
single
spaced, not including the title and the works cited page in Times New Roman 12 point font.
NO PLAIGARISM
Each student will write a paper analyzing how a contemporary media franchise (Barbie) has either been adapted/marketed internationally.
Each student will select a global franchise/format/genre/icon (Barbie) and analyze how it has been localized in three different markets.
Barbie
Attempted localization in the below three regions:
1. China
2. The Middle East
3. Latin America
Using theories of glocalization and hybridity, as well as provocative metaphors like cultural imperialism and dependency, students will situate these local adaptations within their political-economic, legal, social and cultural contexts in order to explain how and why global formula are embraced and engaged with within these particular environments.
Make sure to include any challenges that it has encountered along the way and how those challenges have been met.
Please include anything from the below class readings that would be considered relevant to the paper. (a username and login password will be provided for access to the readings)
05/28: Complicating Development: Dependency and Cultural Imperialism
Briggs, John and Joanne Sharp. “Indigenous Knowledges and Development: A Postcolonial Caution”
Third World Quarterly
, 25:4, 2004. 661-676.
Wilkins, Karin Gwinn. “Accounting for Power in Development Communication”
Redeveloping Communication for Social Change: Theory, Practice and Power
. Ed. Karin Gwinn Wilkins. Lanham: Rowman and Littlefield, 2000. 197-210.
Steeves, H. Leslie. “Development Communication as Marketing… A Feminist Critique”
International and Development Communication: A 21st Century Perspective
. Ed Bella Mody. London: Sage, 2003. 227-244.
Sarti, Ingrid. “Communication and Cultural Dependency: A Misconception”.
Communication and Social Structure
. Ed: James McAnany. Praeger, 1981. 317-333.
Schiller, Herb. “Not Yet the Post-Imperialist Era.” Critical –Studies in Mass Communication. 8 (1), 1991. 13-28.
Ritzer, George.
The McDonaldization of Society 5.
Los Angeles: Pine Forge Press, 2008. 163-185.
06/02: Complicating Cultural Imperialism
Tomlinson, John.
Globalization and Culture
. 1991.
Straubhaar, Joseph. "Beyond Media Imperialism: Asymmetrical Interdependence and Cultural Proximity,"
Critical Studies in Mass Communication
8 (1991), 1-11.
Larkin, Brian Larkin. “Indian films and Nigerian lovers: media and the creation of parallel modernities”.
Africa
, 67:3, 1997. 406-440.
Couldry, Nick. Passing Ethnographies: Rethinking the Sites of Agency and Reflexivity in a Mediated World.”
Global Media Studies: Ethnographic Perspectives
. Ed. Patrick Murphy and Marwan Kraidy. 2003. 40-56.
06/04: Globalization, Glocalization, Hybridity, Transnationalism
Tomlinson, John.
Globalization and Culture
.
Similar to What is Actually New in Bulgarian Brand Landscape? (20)
It's a presentation based on the paper for World congress of semiotics, Sofia, Sept. 2014, dedicated to the necessity of new perspectives on brand. It discusses the key role of people and socioculture in contemporary brand/ing practice. Semiotics is introduced as a convenient tool for development of new brand knowledge and new generation of brand managers.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
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Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
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Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
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June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
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The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
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The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
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"Protectable subject matters, Protection in biotechnology, Protection of othe...
What is Actually New in Bulgarian Brand Landscape?
1. WHAT is ACTUALLY NEW in
BULGARIA as BRANDED AREA?
BEFORE/NOW
Dimitar Trendafilov
PhD Candidate – New Bulgarian University, Sofia
International workshop:
Brands, Dreams, and Spaces:
Making Markets through Marketing and Consumption in Post-Socialist Economies?
Sofia – 17th-19th May 2012
2.
3. Preliminary notes
Beyond the Iron Curtain, 1967 (B. Feddersen, Germany):
“No matter how great the demand and how serious the need is for the certain
product, the product will not be imported if the planning commission has decided
that other products are of greater importance to the economy.”
…but a large number of Western companies do good business with Eastblock
anyway; they were mainly big concerns with long history and trading experience
(i.e. they had connections and information about the market opportunities).
Before deciding to import a product from non-communist country, a Communist
country first tried to fill the gap from their Socialist partners.
Even at that time, when two sides of the world had business contacts, there were
some ad materials – trade journals, product catalogues, booklets.
Eastblock needed goods as well as know-how.
4. “You have your Lenin, we have
our Lennon”
Recycling the Western pop-information in 80’s (G. Bar-Haim, 1989):
There is no vacuum in society, thus:
The lack of credibility in ideology propagated by Eastblock authorities and
inadequacy of local “labor heroes” as a role models encouraged the youngsters to
seek intentionally and with high motivation the more information possible about
Western rock, pop, sport, and film stars and to copy certain lifestyles and behavior.
The sources were foreign students and few local people who were permitted to
travel abroad and brought Western magazines, various goods, video tapes as well
as all kinds of rumors and gossips about the life beyond the Berlin wall.
The Western system was a symbol of newness, action, speed, fashion, and, of
course, of individuality and freedom [predominantly of expression and choice] vs.
sedentary, supervised, and unproductive live in their own countries.
Eastblock youngsters decode and recode the pop-culture information from the
West 1) taking it out from the original context, and 2) using it for different purposes
[seeking alternatives and as kind of protest, not for consumption].
5. An alternative look
“Global Advertising Failure in Bulgaria” (in Symplokē magazine, 2001)
by Josh Parker (observations from journey in 1998):
first impression (aesthetics) –
grey Communism vs. colorful environment of
branded streets, buildings and shops
second impression – no advertising efficacy (=
B. Barber, S. Zyman).
third impression – big ad signs and billboards
vs. knee-shops (windows).
forth impression – advertising as drug.
fifth impression – western advertisements
removed from its own context
6. Brands ≠ products but = ad
paraphernalia
Parker puts several points under discussion:
a lack of disposable capital in post-Soviet Eastern Europe
the disability of western corporations to predict the dynamics of these societies
when they launched their global marketing plans in new territories.
home-made marketing using American brands and characters
Coke + hard liquor
extremely branded public areas (≠ N. Klein)
small traditional groups vs. global advertising
ad images makes impoverishment more visible
“Advertising, it’s been said, is capitalism’s way to say ‘I love you’ to itself. It does not
tend to repeat these words to anyone outside the system it creates.”
7. Anthropological concerns
“In advertising terms, people in this and many other parts of the world are leaving
in a cultural Dream Time. They see objects for what day are without haze of
commercial associations.”
“But the main problem for Easterners is that while they may buy these
[western/branded] products, their chances of working for the companies that
produce them is, at the moment, small – and since they come from culture where
people tent to see their identities as a function of what they produce rather than of
what they consume, this system of images fails them doubly.”
“…the semiological system used by advertising can’t be understood without proper
training.” (based on William Leiss and Stephen Kline)
8. International face of Bulgaria; advertising
mimicry
Brand “Vekho’
It is written
with Latin
characters
“These automobiles
are made in Bulgaria.
For its roads, for its
“Caprice”, a perfumery
drivers.”
brand
9. What happened then?
Economic impulse after 2001 (it increased the access to brands and the volume of
advertising production)
International brands presence raised
More experience with products and brands
More, various and adequate information sources
More traveling abroad
First post-socialist generation has entered the market recently (it has new kind of
memory; it perceives brands and advertising as a fact)
At last brands are objects of consumption and choice, not of protest or alternatives
Mall and outlet “fever” in last years re-defines the perception of brands
12. Durankev, Boyan (1996) [Дуранкев, Боян], The Beginning and the End of the Third WW
[Началото и краят на Третата световна война], София: Университетско издателство
„Стопанство” (Sofia: “Economy” University publishing house);
Alden, Dana, Steenkamp, Jan-Benedict E.M., Batra, Rajeev (1999), Brand Positioning Through
Advertising in Asia North America, and Europe: the Role of Global Consumer Culture, in “The
Journal of Marketing”, Vol. 63, №1 (Jan.) , pp. 75-87;
Barber, Benjamin (1996), Jihad vs. McWorld: Terrorism’s Challenge to Democracy, New
York/Toronto: Ballantine Books;
Bar-Haim, Gabriel (1989), Actions and Heroes: The Meaning of Western Pop Information for
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