7. Geographical Advantage Type of Shopping Center Super-Regional Population Targeted 3,000,000 Primary Trade Area 100 Miles
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Editor's Notes
Market Segmentation Is dividing of a heterogeneous consumer population into smaller, more homogenous groups on demographic, economic, psychographic, and behavioral characteristics. Market segment should be measurable. Market should be accessible. Market should be substantial enough to be profitable. Target market Is the group of customers that the retailer is seeking to serve
![Major international retailers in Bulgaria ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Bulgarian economy has recovered from the crisis of 1996 -19 97 and consumer spending has been growing strongly in recent years. Although family-run businesses and kiosks are still important in retail distribution, supermarket chains have spread quickly. As the climate is becoming more attractive and purchasing power grows significantly, investors have been likely to make up for the entrance of foreign retailers into the Bulgarian market.](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)